Course Plan
Semester
:
Summer 2014
Course No
:
BIT 474
Course Title
:
MANAGEMENT OF E-COMMERCE
Prerequisites
Course Type
:
:
BIT 353
Core IT
Faculty Member
:
Dr. Ali Zahrawi
e-mail: ali.zahrawi@khawarizmi.com
Office Hours
Course Duration
:
:
Sun, Tue (4:30pm – 6:00pm)
6 Weeks
# of Lectures
Class Duration
:
:
5 per week
1 hr : 15 min
1. Course Objectives:
This course provides students with an in-depth knowledge of e-commerce capabilities, enabling
technology and its management. Overall lectures in this course will provide the students with an indepth understanding of various concepts linked with balancing technologies and business strategies in
the process of electronically buying and selling goods, services and information that impacts
businesses and people.
2. Course Description:
The course covers the technological and managerial aspects of the e-business model. Critical appraisal
skills regarding the impact of e-business solutions on enterprises are developed in this course such as
technology infrastructure, strategies, marketing, and some technical issues i.e. payment mechanism,
security, and support. Management of strategies and issues of business-to-business e-commerce is also
covered by this course.
3. Course Outline:
The course outline includes:
 Introduction to E-Commerce
 Technology Infrastructure - World Wide Web
 B2B Strategy
 Marketing on the Web (Hardware)
 Marketing on the Web (Software)
 Ethical Issues & E-Commerce



Electronic Payment Systems
Security Issues& E-Commerce
Support Services (e.g. Auctions)
4. Learning Outcomes:
After completing the course the student should be able to:
1 Appraise and evaluate how the landscape of online commerce is changing and evolving.
2 Assess the emerging social and technical issues associated with e-commerce.
3 Critically reflect on some of the real-world business global cases and learn from both success
and failures.
4 Explain how and plan to integrate business and technology strategies used in electronic
commerce.
5. Teaching Methods:
Learning activities will be facilitated through lectures, tutorials including: case-studies,
demonstrations, and group discussions. Students are required to accomplish two assignments during
this course. The first one is about choosing any existing e-commerce business and analyzing its way of
conducting business stating its strategies, business model, and marketing strategies. The second
assignment will analyze the same e-commerce business addressing its social impact and the influence
of the society on it, its ethical and social responsibilities.
At the end of the course students will be required to give a final presentation that allows them to
present their analysis and to discuss their findings of the assignments to their classmates
6. Evaluating Student Performance:
Task
Attendance & Contribution
Quizzes
Midterm Exam
Assignments
Presentations
Final Exam
Weight in %
10
10
20
20
10
30
LO1
X
X
X
X
X
X
LO2
X
LO3
X
X
X
X
X
X
X
X
LO4
X
X
X
7. Educational Resource
Educational
Description
Resource
Textbook
Turban, E., Lee, J., King, D., Liang, T. P., & Turban D. (2010). Electronic
Required
Commerce 2010.6thed. Pearson.
Other
References
Schneider, G, (2006), Electronic Commerce, 7thed., Thomas Course
Technology
Chaffey D., (2002), E-Business and E-Commerce Management, Prentice Hall
Carr H.H & Snyder C A, 2004, Management of Telecommunications, Business
Solutions to Business Problems, 2nd ed., McGraw-Hill
Crovella M & Krishnamurthy B, (2006), Internet Measurement, John
Wiley& Sons.
Chen S, (2005), Strategic Management of E-Business, 2nd ed., John Wiley &
Websites
Sons.
Korper S. & Ellis J., (2000), The E-Commerce Book: Building the E-Empire,
Academic Press
Currie W., (2000), The Global Information Society', John Wiley & Sons.
Turban E., Lee J., King D., Chung H.M., (1999), Electronic Commerce: A
Managerial Perspective, Prentice Hall
Internet searches for obtaining information on topics in question
CD/DVDs
Other
Resources
(CD – ROM) data base in the library + Action learning through CD
Library resources, Internet search for periodicals
8. Weekly plan:
Week
Topic
Date
Learning
Outcome
Notes
1
Introduction to E-Commerce
LO1
1
Technology Infrastructure – WWW
LO1
B2B Strategy
LO1
B2B Strategy (continued)
LO1
Marketing on the Web
LO1
Case study & class Discussion
LO1
Marketing on the Web (software)
LO1
Midterm
LO1
Midterm
Ethical Issues & E-commerce
LO2 &LO3
Assignment 2
Discuss some global cases & learn from
LO4
1
1
2
2
3
3
4
4
5
5
their success & failures
Case study & class Discussion
LO4
Electronic Payment syst1ems
LO4
Security Issues & E-Commerce, Support
5
5
Assignment 1
Services
General Review
Final exams
LO1-4
Presentations