Market Research for Sci-Tech
Presented March 28, 2011 in Scottsdale, AZ by
Mark Goldstein, International Research Center
PO Box 825, Tempe, AZ 85280-0825, Voice & Fax: 602-470-0389,
markg@researchedge.com, URL: http://www.researchedge.com/
© 2011 - International Research Center
Value Chain vs. Business Ecosystem
The value chain, also known as value
chain analysis, is a concept from
business management that was first
described and popularized by Michael
Porter in his 1985 best-seller, Competitive
Advantage: Creating and Sustaining
Superior Performance. A value chain is a
chain of activities for a firm operating in a
specific industry.
http://en.wikipedia.org/wiki/Value_chain
Starting in the early 1990s James F. Moore originated the strategic planning
concept of a business ecosystem, now widely adopted in the high tech
community. The basic definition comes from Moore's book, The Death of
Competition: Leadership and Strategy in the Age of Business Ecosystems:
“An economic community supported by a foundation of interacting
organizations and individuals, the organisms of the business world. This
economic community produces goods and services of value to customers, who
are themselves members of the ecosystem. The member organizations also
include suppliers, lead producers, competitors, and other stakeholders. Over
time, they co-evolve their capabilities and roles, and tend to align themselves
with the directions set by one or more central companies.”
http://en.wikipedia.org/wiki/Business_ecosystem
Simplified
Content
Content
ValueValue
ChainChain
ModelModel
Create
Creation Tools
Author/Create
Edit/Enhance
Components
Objects
Modules
Metadata
Assemble
Transform
Package
License/Sell
Aggregate/
Manage
License/Acquire
Syndicate/Sell
Catalog/Tag
Metadata/Objects
Retrieve/Rights
Organize/Store
Dynamic Prep
Localize
Personalize
Transform
Package/Deliver
Transactions
Distribute
Schedule, Sequence
Secure, Encapsulate
Tunnel/VPN
Access Control
Authentication
Rights Management
Web Hosting
CDN/Storage
Managed Services
Transport, Peering
OSS, Settlement
Consume
Last Mile Delivery
Secure, Filter
Personalize, Prepare
Insertions/Adds
Home Network
Local Caching
Payments ($)
Presentation Layer
Navigate, Interact
Download, Share
Feedback, Track
Metrics, Adjust
Source: International Research Center, © 2006 (http://www.researchedge.com/)
Source: International Research Center (http://www.researchedge.com/)
Content
Web Browsing
Text/HTML/XML
(News, Ref)
Streaming Audio
(Podcasts,
Internet Radio)
Commercial
Audio/Music
Downloads
Network &
Commercial
Video on Web
Interactive
Content
(VR, Gaming)
Social & User
Generated
Content (UGC)
Enterprise
Content &
Collaboration
Home Media
(Audio, TV, DVD,
Media Server)
Mobile Content Market Ecosystem
Aggregation
Distribution
Uplink
Mobile Virtual
Network
Operators
(MVNO)
Mobile
Portal
Providers
Content
Distribution
Networks
(CDN)
Real-Time
Optimization
(QoS, Scaling,
Transcoding)
Content
Aggregators/
Management
Open
Web
Voice over
Internet
Protocol (VoIP)
(To IP & PSTN)
Place Shifting
(Remote Access,
Slingbox, Orb)
Peer-to-Peer
(P2P)
Distribution
Delivery
Satellite
Delivery
(Radio, TV?)
Alternative
Terrestrial
Wireless
(Wi-FI, WiMAX
UWB, DVB-H)
3G/4G Mobile
Network
Operators
(MNO)
Hardware
Mobile
Component/
Hardware
Manufacturers
OS
Platform
Vendors
Mobile
Infrastructure
Equipment
Vendors
Handset &
Accessory
Equipment
Vendors
Mobile
Equipment
Retailers
Misc.Services
(Ad Insertions,
LBS/Telematics,
DRM & Payment
Flow)
Mobile
Consumers
Misc. Tools & Applications
Content Authoring/Adaptation/
Management, Middleware, OSS, Source: International Research Center
Application Platforms, GUI
© 2007 (http://www.researchedge.com/)
The Network Infrastructure Influencer Universe
Subsc ribers
Publications
Trade
Publishers
Vertical
Portals
Conferences
Online
Communities
General &
Business
Press
IT/Telecom
Consulting
Firms
White Papers
& Webinars
Publications
Standards
Professional
& Industry
Conferences Associations
Discussion Lists
Members &
Thought Leaders
Telecom
Providers
& Other
Adopters
IT Book
Authors &
Trainers
IT/Telecom
Analyst
Firms
Network
Infrastructure
Vendors
Component
Manufacturers
Network
Infrastructure
& Services
End Users
Social
Media,
Blogs
& UGC
Regulatory,
Compliance,
& Market
Trends
Source: International Research Center 6/08 (http://www.researchedge.com/)
Greentech Market Taxonomy
Source: Greentech Media (http://www.greentechmedia.com/articles/greentech-market-taxonomy-chart.html)
Dialog SCITECH OneSearch
Dialog Databases by Subject
http://www.dialog.com/
Also Dialog File 559
http://www.corptech.com/
Innovaro Consulting Services
Single User License $4500/Year
Single User License $7950/Year
Innovaro Knowledge Express is an
online information service, purposebuilt for those who need it most –
technology transfer, business
development, intellectual property,
competitive intelligence, and
marketing professionals across the
physical and life sciences.
http://www.knowledgeexpress.com/
http://www.utekcorp.com/
http://www.btobonline.com/section/verticalindex
Syndicated Research Providers by Market
Source: Cipher Systems 1/09 (http://www.cipher-sys.com/SRproviderdatabase.html)
Syndicated Research Providers by Market
Source: Cipher Systems 1/09 (http://www.cipher-sys.com/SRproviderdatabase.html)
http://www.science.gov/
http://www.usa.gov/Citizen/Topics/Science.shtml
http://www.nsf.gov/statistics/
http://www.nap.edu/
(254)
(4995)
(1233)
http://ieeexplore.ieee.org/
http://www.aaas.org/publications/
http://scholar.google.com/advanced_scholar_search
http://arxiv.org/
http://www.scirus.com/
http://www.scitopics.com/
http://worldwidescience.org/
Source: Ray Kurzweil
http://www.singularity.com/
http://www.kurzweilai.net/
http://www.technologyreview.com/
http://technorati.com/technology/
Social Intelligence serves many roles
28
Source: March 12, 2010, “Defining Social Intelligence” Forrester report
Entire contents © 2010 Forrester Research, Inc. All rights reserved.
Gartner’s Hype Cycle
Source: Gartner 8/10
Emerging Technology Hype Cycle
Source: Gartner 8/10
Due Diligence Process and Factors Affecting Companies
1. Accounting systems
2. Administrative actions history
3. Analysis of future products and services
4. Analysis of present products and services
5. Assumptions for all projections
6. Attendance at seminars, conferences and
shows
7. Brand
8. Business plans, both strategic and
tactical, both corporate-wide and individual
operations such as departments, divisions
and subsidiaries
9. Capital expenditures
10. Competitive intelligence
11. Computer systems and capabilities
12. Contracts
13. Corporate acquisition candidates
14. Corporate budget
15. Corporate culture
16. Credit-reporting
17. Customers
18. Decision processes
19. Design processes
20. Disaster recovery
21. Due diligence systems, current review
22. Due diligence systems, historical review
23. Employee benefit systems
24. Employee hiring
25. Employee retention
26. Employee satisfaction
27. Engineering processes
28. Equity compensation
29. External business documents
30. External market environment assessment
31. Financial analysis
32. Financial statements
33. Future earnings stream
34. Future expansion projects
35. Human capital (aka human resources)
36. Industry publications
37. Insurance
38. Intellectual capital (aka intellectual
property) assets
39. Intellectual capital (aka intellectual
property)plan
40. Intellectual capital (aka intellectual
property)policies
41. Internal audit function
42. Internal business documents
43. Internal communications media
44. Internal communications strategy
45. Internal controls
46. Key relationships
47. Key senior positions
48. Litigation history and actions
49. Management communications
50. Management succession systems
51. Management systems
52. Market research
53. Marketing relationships
54. Marketing research
55. Methods of evaluating existing products
and services
56. Methods of evaluating new products and
services
57. Methods of marketing
58. Methods of pricing
59. Methods of sales
60. New products and services investment
evaluation
Source: Due Diligence Sciences 2009 (http://www.superdiligence.com/)
61. Objectives set for the business
62. Organization chart, existing team
63. Organization chart, planned team
growth
64. Organization development
65. Outside contractors
66. Outside professional firms
67. Performance reviews
68. Personnel development
69. Personnel training
70. Plans for new locations
71. Press interaction
72. Pricing strategy
73. Protocols
74. Relationships with Boards (directors,
advisors)
75. Relationships with joint ventures,
alliances and other forms of cooperative
efforts
76. Relationships with professional
services
77. Relationships with shareholders
78. Relationships with suppliers
79. Relationships with vendors
80. Reputation
81. Research and development, current
82. Research and development, future
83. Research and development, historical
84. Sales relationships
85. Strategic planning process
86. Strengths and weaknesses of the
organization
87. Technologies in use by the organization
88. Technology trends
Grand Challenges for Engineering
From the National Academy of Engineering
*
*
*
*
*
*
*
*
*
*
*
*
*
*
Make solar energy economical
Provide energy from fusion
Develop carbon sequestration methods
Manage the nitrogen cycle
Provide access to clean water
Restore and improve urban infrastructure
Advance health informatics
Engineer better medicines
Reverse-engineer the brain
Prevent nuclear terror
Secure cyberspace
Enhance virtual reality
Advance personalized learning
Engineer the tools of scientific discovery
http://www.engineeringchallenges.org/