Unit 4
Creating Collaborative
Partnerships in Business
Unit 4
Amazon.com
www.A9.com
 Chapter Thirteen – Creating Collaborative
Partnerships through E-Business
 Chapter Fourteen – Enhancing Collaborative
Partnerships
 Chapter Fifteen – Outsourcing Collaborative
Partnerships
 Chapter Sixteen – Integrating Collaborative
Partnerships
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CHAPTER 13
E-Business
Learning Outcomes
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Describe how IT accelerates and enhances ebusiness
List and describe the importance of e-business
models
Explain why forming electronic partnerships and
alliances is critical to an organization
Differentiate between B2B and B2C e-business
models
Describe the major digital marketplace structures
Describe the benefits of m-commerce
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Overview
 The Internet is a powerful channel that presents new
opportunities for an organization to:
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Touch customers
Enrich products and services with information
Reduce costs
 E-commerce – the buying and selling of goods and
services over the Internet
 E-business – the conducting of business on the
Internet, not only buying and selling, but also serving
customers and collaborating with business partners
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E-Business Economy
 Individuals and organizations have embraced Internet
technologies to enhance productivity, maximize
convenience, and improve communications globally
 A growing number of businesses are using the
Internet to:
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Streamline business processes
Procure materials
Sell products
Automate customer service
Create new revenue streams
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E-Business Model
 E-business models aim to use and leverage
the unique qualities of the Internet and the
Web to conduct business
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E-business model - an approach to
conducting electronic business by which a
company can become a profitable business on
the Internet
 Exchanges occur between two major entities:
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Businesses
Consumers
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E-Business Models
B2B and B2C Overview
 B2B advantages
 Managing inventory
more efficiently
 Adjusting more quickly
to customer demand
 Getting products to
market faster
 Obtaining lower prices
on supplies
 B2C advantages
 Access to a wider
selection of products
and services
 Access to products at
lower costs
 Convenience for
transactions or for
obtaining information
 B2B customers are
 B2C customers are
other businesses
consumers
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B2C
in addition to online retailers,
B2C has grown to include services such as
online banking, travel services, online auctions,
health information, and real estate sites
Primary challenges of E-Business
1. Security concerns
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60% of Internet users consider the Internet unsafe
2. Taxation
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Internet remains free of traditional forms of taxation
3. Consumer protection
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Unsolicited goods and communications
Illegal or harmful goods, services, and content
Insufficient information about goods or their
suppliers
Invasion of privacy
Cyberfraud
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Security Concerns
 Hackers
Basic security measures such as scanning tools,
updated password programs will keep them
hackers out
 Insiders
 Account for 75% of all security breaches
 Organizations should establish strict security
policies and develop internal processes to enforce
those policies.
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 Passwords
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Electronic Marketplace
 Electronic marketplace represent a new wave
in e-business
 Electronic marketplace (e-marketplaces) –
interactive business communities providing a
central market space where multiple buyers
and sellers can engage in e-business
activities
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Mobile Commerce (m-commerce)
 Internet-enabled
mobile devices
will outnumber
PCs
 m-commerce –
the ability to
purchase goods
and services
through a wireless
Internet-enabled
device
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Opening Case Study Questions
1. Explain whether Amazon.com is a B2B or
B2C
2. Identify how Amazon.com is already
integrating its business in the e-marketplace
3. Explain how m-commerce will influence the
way Amazon.com conducts business
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7-Eleven’s Dream Team
 7-Eleven Japan has integrated its online site
7dream.com with its physical stores
 Through the 7dream.com Web site, 7Eleven Japan enables consumers to choose
from an online assortment of 100,000
products which are picked up from one of
8,400 store locations
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7-Eleven’s Dream Team
1. What 7dream.com sells is “convenience.”
Explain how integrating the Internet into its
existing business is the key to its success
2. Identify new electronic relationships 7Eleven Japan can create to increase
customer acquisitions
3. Explain how 7-Eleven Japan can leverage
the advantages of an e-marketplace to
increase customer retention
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