HSIL introduces New Range of Instant Water Heaters
Introduces innovation and product prowess in the world of home comfort appliances
New Delhi, September XX, 2015: The leading sanitaryware company, HSIL limited, in
association with Groupe Atlantic, a prominent player in thermal comfort in France & Europe and
experts in water heating systems introduced a first-of-its-kind range of revolutionary water heaters
in the Indian market. Co-branded as ‘hindware-atlantic’, they promise to deliver a strong value
proposition to consumers through a product that is technologically superior, modern in look and
functionality.
Powered by ‘Intelli 5’ technology, five intelligent reasons for Advanced Thermal Technology, they
include:
1. A superior corrosion resistant grade body, the ‘Titanium Core Shield’ which enhances the life
of the water heater considerably
2. A ‘Reinforced insulation’ of liquid CFC free foam that retains heat for longer duration.
Simply meaning, you will never be short of hot water.
3. A ‘Patented O’Pro Technology’ heating element inside, that offers additional protection
against corrosion from scaling
4. In built ‘Inlet Diffuser’ which maintains consistent water temperature avoiding initial burst of
extremely hot water flowing out
5. And, lastly ‘Superior Safety’ features that protects against hot water splashes, instant cut-off
and a safety valve against pressure build up.
Mr. Rakesh Kaul, President & Chief, Consumer Business, HSIL Ltd, said, “Our new range
of revolutionary water heaters will set new benchmarks in the industry. Its design, advanced
technology, consumer safety and power saving features have been built-in, in line with modern
day consumer preferences. Urbanisation has led to an explosion of high rises in cities and most
often water pressure becomes an issue. The ability of ‘hindware-atlantic’ water heaters to
withstand a high pressure of 6.5 bar, makes them a favorable choice for such buildings”. He
further added, ‘along with rising demand for home comfort appliances for residential use, there
is an increasing need in industrial and commercial sectors as well. The electrical water heater
market in India is around INR 1500 Cr today, it is a growing market, which we aim to capitalise
on with our aggressive brand led strategy and distribution network’.
Targeting consumers across SEC A+ to B, the range encompass instant heaters of 1 litre, 3 litre to
high capacity 25 litres priced between INR 4,000/- to INR 12,000/- approx. They will be available
across 1000 top retail outlets across key retails outlets of Electrical, CDIT and Organized retail. The
aim is to reach 1500 outlets soon.
About ‘hindware atlantic’
Powered by ‘Intelli 5’ technology the ‘hindware-atlantic’ water heaters from HSIL Limited offers the
best of both brands; cutting-edge technology, premium design and unmatched comfort with
significant cost saving in this product category. The products are made available through a
marketing arrangement with Groupe Atlantic, France, an established USD 1.5 billion leading player
in HVAC (heating, ventilation and air conditioning) market in France & Europe and experts in water
heating systems.
For further information:
HSIL Limited
Weber Shandwick
Lalima Bose
Divya Sibal / Kanika Berry
M: +91 9810161449
M: 9818259257 / 9810744517
E: lalimabose@hindware.co.in
E: dsibal@webershandwick.com /
Website: www.hindwareappliances.com
Kberry@webershandwick.com