Press Release
HSIL FORAYS INTO A NEW CONSUMER PRODUCTS BUSINESS
 Launches Water Heaters in association with Groupe Atlantic
 Aims to be amongst top three players in next three years
Hyderabad, July 17, 2015: HSIL Ltd, the reputable sanitaryware company with a rich legacy of 55
years launched its new product range of water heaters in Hyderabad today. The company entered into
a co-branded marketing agreement with Groupe Atlantic of French origin, specialist thermal comfort
solution provider, to introduce an exquisite range of ‘Water Heaters’ in the India market.
Co-branded as ‘hindware-atlantic’, the entry into this category is a culmination of close to 3 years of
extensive consumer and trade work done by a cross functional team of HSIL and Groupe Atlantic to
understand the Indian market and consumer needs. Increase in number of nuclear families, rising
disposable income, multiple units in a single home and the surge of new dwellings will be the key
growth drivers for this category and holds tremendous potential for right product offering.
Ranging from 1 litre capacity to 100 litre capacity, ‘hindware-atlantic’ water heaters will offer a wide
variety of choice to consumers in terms of technology and design offering.
Speaking at the launch, Mr. Sandip Somany, Joint Managing Director, HSIL Ltd, said, “We are
excited to bring to the Indian market a new product category, water-heaters. Groupe Atlantic of
France is a specialist in thermal comfort technology and brand ‘atlantic’ holds the top position in
France and among top five brands across Europe. Indian consumers today are very receptive towards
tech-smart products, branded products which offers dependable after-sales, appreciates design and
are aspiring for all round better lifestyle. All these traits are visible in a cosmopolitan city,
Hyderabad, which in turn makes it an ideal market for ‘hindware-atlantic’ to introduce its range of
smart water heaters here’. He further added, ‘the aim is to be seen among top three players in the
next three years. And, I am confident ‘hindware-atlantic’ will be able to meet that target’.
With a brand led strategy and aggressive plans to set and expand distribution network, the products
will be available across key retails outlets of Electrical, CDIT and Organized retail. A robust
integrated marketing and communication campaign – titled ‘Switch on Joy’ will break from mid-July
in print and digital medium with aggressive on-ground market activation support across India. This
will see ‘hindware-atlantic’ enhance its visibility and awareness.
1
Mr. Rakesh Kaul, President & Chief, Consumer Business, HSIL Ltd, also present at the launch,
said, “Hyderabad is amongst top three markets in India for water heaters. We have experienced
strong traction for smart and technologically advanced products in this market. This is very promising
and we are confident that consumers in Hyderabad and across the two state would find this product
offering at par with their requirement and aspiration; best in technology, design and aesthetic
appeal”.
Priced competitively between INR 4,000 – 12,000/- the company will start marketing the product
from mid of Jul’15. Through an exclusive online agreement with Snapdeal, India’s largest online
market place, ‘hindware-atlantic’ water heaters will be made available through the e-commerce route
as well along with retail.
About HSIL
HSIL Limited is leading sanitaryware player in India and second largest in ‘container glass’ in South
India. The company has a rich legacy of 55 years serving the Indian consumers with its innovation
driven bathroom products which began with being the first to introduce vitreous china sanitaryware
products in the country.
About Groupe Atlantic
Founded in 1968, GROUPE ATLANTIC is a European leading brand in HVAC (heating, ventilation
and Air conditioning). It is committed to implement the best possible solutions for controlling the
temperature of domestic hot water and indoor air and their quality on a daily basis. The Group invests
4% of its turnover in R&D.
For further information:
HSIL Limited
Lalima Bose
M: +91 9810161449
E: lalimabose@hindware.co.in
Weber Shandwick
R Murali/Divya Sibal
M: 91 9945511831/ +919818259257
E: MR@webershandwick.com
2