BSB50807 Diploma of International Business
Recognition of Prior Learning (RPL) Kit
BSB50807 Diploma of International Business
Recognition of Prior Learning (RPL) Assessment Kit
Page 1 of 32
BSB50807 Diploma of International Business
Recognition of Prior Learning (RPL) Kit
Table of Contents
About this RPL Kit
Page 3
The Diploma of International Business qualification
Page 4
The RPL process
Page 5
Gathering evidence
Page 6
Submitting the evidence
Page 8
Summary of Evidence (Matrix)
Page 10
Evidence Planner
Page 12
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BSB50807 Diploma of International Business
Recognition of Prior Learning (RPL) Kit
1. About this RPL Kit
This kit is designed to help you compile evidence through a recognition process to
achieve this qualification. This is a formal process that is based on a portfolio of
evidence submitted by you, the student.
You are going to work through the requirements of the qualification and gather:
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Evidence of prior training and qualifications Recognition of Prior Learning (RPL)
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Evidence of current competence Recognition of Current Competence (RCC)
This is an “assessment only”pathway
This is an “assessment only” pathway based on designed for candidates with relevant
qualifications and/or business experience. You may be eligible for some but not all of the
units that make up the qualification. So it is possible you are mixing the recognition process
with some formal learning (components of a course).
Quality portfolio preparation takes time
We appreciate that evidence gathering and portfolio preparation takes some time. It is
in your best interest to start planning, organising and get the process under way as
quickly as possible.
Planning, organisation and presentation are important
This kit provides planning tools that guide the evidence gathering. Use these tools and
tables to build up your planned evidence. Here are some tips to putting your portfolio
together:
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Look for evidence that meets the requirements for multiple units of
competency 
If you can demonstrate evidence that covers several units of competency, it will
minimize time spent searching for and compiling multiple forms of evidence for
each unit.
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Authenticity 
You need supporting evidence to authenticate that the products and processes
you are submitting are indeed your work. Third party letters or references may
be requested to support your portfolio.

Recent evidence is preferred 
The assessor is looking for currency of competence so use recent projects as
evidence. As a rule of thumb, evidence from the last two years is preferable and
do not go back more than five years. This should be discussed with the
assessor. Your academic training and qualifications may go back further than
five years to demonstrate knowledge of vocational education and training.

Label the evidence 
Complete the cover page, evidence summary matrix, provide an index and label
the evidence. The assessor will not proceed unless the cover page and summary
are submitted and the evidence is organised and labelled.

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BSB50807 Diploma of International Business
Recognition of Prior Learning (RPL) Kit
2. Course Structure
BSB50807 Diploma of International Business
BSBMKG511A
Analyse data from international markets
BSBMKG516B
Profile international markets
BSBCUS501C
Manage quality customer service
BSBFIM501A
Manage budgets and financial plans
BSBMKG512A
Forecast international market and business needs
BSBMKG517A
Analyse consumer behaviour for specific international markets
BSBPMG522A
Undertake project work
BSBMKG513A
Promote products and services to international markets
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BSB50807 Diploma of International Business
Recognition of Prior Learning (RPL) Kit
3. The RPL Process
STAGE 1
1. Enquiry-call Open Training Institute on +61 (03)86282500
2. Enrolment and payment of fees
STAGE 2
1. Access RPL Kit online via My Study Centre
STAGE 3
1. Read RPL Kit thoroughly
Support Available from your
Assessor on +61 (03)86282500
2. Commence compiling your Portfolio
STAGE 4
1. Upload Evidence Planner, Summary of Evidence and your
supporting documents.
2. Portfolio assessed
DEEMED COMPETENT
(COMPLETE AND SUFFICIENT)
1. Conversation with Assessor for validity.
2. Assessor signs off
DEEMED NOT YET COMPETENT
(INCOMPLETE OR INSUFFICIENT)
1. Assessor will provide feedback and request
additional evidence or information on supporting
documents provided.
2. You submit additional evidence/information.
QUALIFICATION OR STATEMENT OF
ATTAINMENT ISSUED
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BSB50807 Diploma of International Business
Recognition of Prior Learning (RPL) Kit
4. Gathering Evidence
Contact with the Assessor
If required, you can contact the Assessor by calling student services on (03) 8628 2500
to assist the evidence gathering process.
The Assessor can help to:
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interpret the units of competency 
advise on matching evidence to the competencies 
clarify ways to organise the portfolio 
clarify the underpinning knowledge and skills required 
identify ways to fill gaps in experience and learning 
What will the Assessor be looking for in the assessment of the portfolio?
The Assessor will take an integrated and holistic approach to assessment and is looking
for:
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evidence of the specific evidence requirements for each unit of competency 
evidence of valid, current products that align to the units of competency, the
performance criteria and evidence guide which can be authenticated as the work
of the candidate 
evidence of valid, current processes that aligns to the units of competency, the
performance criteria and evidence guide which can be authenticated as the work
of the candidate 
evidence of the application of required skills and key competencies/employability
skills 
What if I don’t achieve all competencies by the end of the portfolio appraisal?
On submission of your portfolio, you will receive feedback from the Assessor. If there
are gaps in evidence or a question arising from the quality of the evidence, authenticity
or currency you will be contacted and given the opportunity to resubmit further
evidence. You will have an agreed time from when you enrolled in the RPL process to
complete all assessments with reasonable adjustments depending on your
circumstances.
The Assessor will sign off on the units of competency that have been achieved and the
Statements of Attainment indicating partial completion or the full qualification will be
issued.
What sort of evidence should you provide?
The Assessor is looking for specific evidence across the units of competency.
The evidence will be made up of:
1. Products –that have been developed, documented and used by you.
2. Processes –evidence that shows “how” you do what performed tasks, conducted
research or applied required knowledge and skills
3. Required knowledge and required skills –that demonstrate your
understanding of theory, legislation, and the principles of business.
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BSB50807 Diploma of International Business
Recognition of Prior Learning (RPL) Kit
Rules of Evidence
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Currency – relates to the age of collected evidence. Competency requires
demonstration of current performance – therefore the evidence collected must
be current/very recent. Try to find evidence which shows that you can perform
the competency now. If all your evidence is 5 to 10 years in the past and you
have not been active in recent years then currency of skills and knowledge is
questioned. 
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Validity –is when the process assesses what it claims to assess. Try to ensure
that the evidence relates clearly and directly to the elements and performance
criteria in each unit of competency. Check the overview of evidence and the
specific evidence requirements if you are not sure if the products and processes
are appropriate. 
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Sufficiency –relates to the amount of evidence collected. The collection of
sufficient evidence is necessary to ensure all aspects of the competency have
been captured and to satisfy the need for repeatable performance.
Supplementary sources of evidence may be necessary. Try to present enough
evidence, not too much, not too little across the units of competency. The
specific evidence requirements in each unit will indicate the minimum amount of
evidence that must be submitted.
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Authenticity –relates to ensuring the evidence is from the candidate and not
another person. The assessor needs to be satisfied the own work. Do not make
things up and do not say that work done by someone else is yours. Provide
evidence that the work is yours through third party letters of authentication or
statutory declarations. 
Range –Try to collect a number of pieces of evidence that cover a range of
contexts, locations and the times you have demonstrated the competencies. 
These explanations have been adapted from the TAA04 Training and Assessment
Training Package Glossary of Terms ©ANTA 2004
Examples of Evidence
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Curriculum Vitae and authenticated work history 
Qualifications (E.g- Vocational, Higher Education), Certificates of Attendance
(Training Seminars) or Training records 
Products, Processes and examples of work (E.g- Strategic/Business/Marketing
Plans, Procedures, Job Descriptions, Performance Appraisals, Coaching logs) 
Third party reports from verified and appropriate people, preferably from the workplace 
Work records that support your evidence (E.g- project files, emails, meeting
notes, diaries) 
Reports, Assignments 
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BSB50807 Diploma of International Business
Recognition of Prior Learning (RPL) Kit
Putting the portfolio of evidence together
Step 1: Start preparing the Summary of Evidence Matrix
The matrix is an overview of your portfolio. Keep building this table as you
continue evidence gathering. The Summary of Evidence Matrix must be submitted
with the portfolio.
Step 2: Start to fill in the Evidence Planner table–by unit of competency.
Fill in the Evidence Planner table listing your evidence and explaining how it aligns
to each units of competency that it addresses. Remember, some evidence will
address more than one unit of competency. The Evidence Planner explanation will
give the Assessor a better understanding of how the documents you submit meet
the requirements of the unit and your understanding of the required knowledge
and skills across the qualification.
Read the units in detail this time clarifying your potential evidence against: the
elements, required skills/knowledge and performance criteria. Check the range of
variables to clarify the language and terms and the application of performance
criteria in your own work context.
Step 3: Review and finalise your evidence
You should now have your evidence organised and be able to see areas where the
evidence might be weak. Organise the verification and third party letters. The
Assessor will prefer to see letters on company stationery. Emails are not
acceptable. The declaration forms in this kit can also be used.
Step 4: Compile the portfolio
Check the labels and organise the evidence. Do not send originals of qualifications;
get copies certified as a true copy.
 Finalise the certified Summary of Evidence table with the explanations of
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your evidence in your own words.
Finalise the Evidence Planner Matrix –the ‘at a glance” summary pa the top of your
portfolio.
Open Training Institute will accept photocopies certified by anyone who is currently
employed as:
 an accountant (they must be a member of the Institute of Chartered
Accountants in Australia, the Australian Society of Certified Practising
Accountants, or the National Institute of Accountants, or the Association of
Taxation and Management Accountants or Registered Tax Agents).
 a bank manager, but not a manager of a bank travel centre
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BSB50807 Diploma of International Business
Recognition of Prior Learning (RPL) Kit
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a
a
a
a
a
a
a
a
a
barrister, solicitor or patent attorney
credit union branch manager
commissioner for declaration
Justice of the Peace
medical practitioner (doctor)
police officer in charge of a police station, or of the rank of sergeant and above
postal manager
pharmacist
principal of an Australian secondary college, high school or primary school
Step 5: Submit the portfolio
Presentation of your portfolio is important. RPL applications should be uploaded via
My Study Centre.
Copies of all parts of the applications must be retained by the applicant.
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BSB50807 Diploma of International Business
Recognition of Prior Learning (RPL) Kit
6. Summary of Evidence (Matrix)
The following matrix is completed as an example. Please use the matrix provided in the following page
Evidence
Resume
BSBDIV301A
BSBSUS301A
BSBCUS301B
BSBITU301A
BSBWRT301A
BSBFLM306C
BSBINM301A
X
X
X
Certificates
Letter from
Supervisor
BSBWHS302A
X
BSBINN301A
BSBFLM309C
X
X
X
X
BSBINM302A
X
Page 10 of 32
X
X
BSB50807 Diploma of International Business
Recognition of Prior Learning (RPL) Kit
Diploma of International Business- Summary of Evidence Matrix
Use this summary to build a picture of your evidence across the units of competency in the Diploma of International
Business
Evidence
BSBMKG511A
BSBMKG516B
BSBCUS501C
BSBFIM501A
BSBMKG512A
Page 11 of 32
BSBMKG517A
BSBPMG522A
BSBPMG522A
BSB50807 Diploma of International Business
Recognition of Prior Learning (RPL) Kit
Diploma of International Business-Evidence Planner
Use these summary tables to gather evidence that addresses the details in units of competency.
BSBCUS501C Manage quality customer service
Element
Plan to meet internal and external
customer requirements
Ensure delivery of quality
products and services
Monitor, adjust and review
customer service
Performance Criteria
Evidence Provided
Investigate, identify, assess, and include the needs of customers in
planning processes
Ensure plans achieve the quality, time and cost specifications agreed
with customers
Deliver products and services to customer specifications within
organisation’s business plan
Monitor team performance to consistently meet the organisation’s
quality and delivery standards
Assist colleagues to overcome difficulty in meeting customer service
standards
Develop and use strategies to monitor progress in achieving product
and/or service targets and standards
Develop and use strategies to obtain customer feedback to improve the
provision of products and services
Develop, procure and use resources effectively to provide quality
products and services to customers
Make decisions to overcome problems and to adapt customer services,
products and service delivery in consultation with appropriate
individuals and groups
Manage records, reports and recommendations within the
organisation’s systems and processes
Page 12 of 32
Internal Use Only
Satisfactory
Yes
No
Critical Aspects of
Assessment
BSB50807 Diploma of International Business
Recognition of Prior Learning (RPL) Kit
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Skills
Required
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Knowledge
Required
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plans, policies or procedures for delivering quality customer
service
demonstrated techniques in solving complex customer
complaints and system problems that lead to poor customer
service
knowledge of techniques for solving complaints
analytical skills to identify trends and positions of products and
services
communication skills to:
coach and mentor staff and colleagues
monitor and advise on customer service strategies
literacy skills to:
edit and proofread texts to ensure clarity of meaning and
accuracy of grammar and punctuation
prepare general information and papers according to target
audience
read and understand a variety of texts
problem-solving skills to:
deal with customer enquiries or complaints
deal with complex and non-routine difficulties
technology skills to select and use technology appropriate to a
task
self-management skills to:
comply with policies and procedures
consistently evaluate and monitor own performance
seek learning opportunities
key provisions of relevant legislation from all levels of
government that may affect aspects of business operations,
such as:
anti-discrimination legislation
Australian consumer law
ethical principles
codes of practice
privacy laws
financial legislation
occupational health and safety (OHS)
Page 13 of 32
BSB50807 Diploma of International Business
Recognition of Prior Learning (RPL) Kit

organisational policy and procedures for customer service
including handling customer complaints
service standards and best practice models
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public relations and product promotion
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techniques for dealing with customers, including customers with
specific needs
techniques for solving complaints including the principles and
techniques involved in the management and organisation of:
customer behaviour
customer needs research
customer relations
ongoing product and/or service quality
problem identification and resolution
quality customer service delivery
record keeping and management methods
strategies for monitoring, managing and introducing ways to
improve customer service relationships
strategies to obtain customer feedback
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Page 14 of 32
BSB50807 Diploma of International Business
Recognition of Prior Learning (RPL) Kit
BSBFIM501A Manage budgets and financial plans
Element
Performance Criteria
Evidence Provided
Access budget/financial plans for the work team
Plan financial management
approaches
Implement financial management
approaches
Monitor and control finances
Review and evaluate financial
management processes
Clarify budget/financial plans with relevant personnel within the
organisation to ensure that documented outcomes are achievable, accurate
and comprehensible
Negotiate any changes required to be made to budget/financial plans with
relevant personnel within the organisation
Prepare contingency plans in the event that initial plans need to be varied
Disseminate relevant details of the agreed budget/financial plans to team
members
Provide support to ensure that team members can competently perform
required roles associated with the management of finances
Determine and access resources and systems to manage financial
management processes within the work team
Implement processes to monitor actual expenditure and to control costs
across the work team
Monitor expenditure and costs on an agreed cyclical basis to identify cost
variations and expenditure overruns
Implement, monitor and modify contingency plans as required to maintain
financial objectives
Report on budget and expenditure in accordance with organisational
protocols
Collect and collate for analysis, data and information on the effectiveness
of financial management processes within the work team
Analyse data and information on the effectiveness of financial management
processes within the work team and identify, document and recommend
any improvements to existing processes
Implement and monitor agreed improvements in line with financial
objectives of the work team and the organisation
Page 15 of 32
Internal Use Only
Satisfactory
Yes
No
Critical Aspects
of Assessment
BSB50807 Diploma of International Business
Recognition of Prior Learning (RPL) Kit
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Required
Knowledge
Required
Skills
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financial skills required to work with and interpret budgets, ageing
summaries, cash flow, petty cash, GST, and profit and loss
statements
knowledge of the record keeping requirements for the ATO and for
auditing purposes.
numeracy skills to read and understand a budget and to update a
budget
technology skills to use software associated with financial record
keeping
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basic accounting principles
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organisational requirements related to financial management
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relevant legislation and current requirements of the Australian
Taxation Office, including GST
requirements for organisational record keeping and auditing
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principles and techniques involved in:
budgeting
cash flows
electronic spreadsheets
GST
ledgers and financial statements
profit and loss statements
Page 16 of 32
BSB50807 Diploma of International Business
Recognition of Prior Learning (RPL) Kit
BSBMKG511A Analyse data from international markets
Element
Interpret trends and market
developments
Interpret competitor market
performance
Report on market data
Performance Criteria
Evidence Provided
Use statistical analysis of Australian and international market data to
interpret international market trends and developments
Analyse trends and developments within Australia and relevant
international settings for their potential impact on international business
activity within target market
Identify aspects of culture that may have an impact on international
business activity within target market
Use measures of central tendency/dispersion and correlations between sets
of data for quantitative interpretation of comparative international market
data
Perform qualitative analysis of comparative international market
information as a basis for reviewing business performance in international
settings
Analyse the international market performance of existing and potential
competitors and their products or services to identify potential
opportunities or threats
Compare international business performance to that of competitors to
identify market position
Prepare, plot and interpret data for visual presentation
Assess visual presentation for potential problems and take corrective action
if necessary
Ensure report meets organisational requirements in terms of content,
format and level of detail
Submit report within the required timeframe
Page 17 of 32
Internal Use Only
Satisfactory
Yes
No
BSB50807 Diploma of International Business
Recognition of Prior Learning (RPL) Kit
Critical Aspects of
Assessment
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Required
Skills
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Required
Knowledge
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analysis of market data to inform the process of targeting
marketing activities and the drawing up of a marketing plan
examples where the candidate has analysed and reported on
market data, including interpreting trends and market
developments and competitor market performance data
documentation of results of analysis in a report
knowledge of cultural, historical, political, economic and general
knowledge of international events that may have an impact on
international business activity
analytical skills to profile international markets, audiences and
segments
culturally appropriate communication skills to relate to people from
diverse backgrounds and people with diverse abilities
evaluation and assessment skills to investigate international
business opportunities
literacy skills to write reports with complex ideas and concepts
technology skills to use a range of software to collect and analyse
international market data.
cultural, historical, political, economic and general knowledge of
international events that may have an impact on international
business activity
identification and overview knowledge of key provisions of relevant
legislation from all levels of government that affects business
operations, codes of practice and national standards, such as:
Customs Act
Dangerous Goods Act
International Commercial Terms (INCOTERMS)
trade modernisation legislation: Customs Legislation Amendment
and Repeal Act, Import Processing Charges Act, Customs Depot
Licensing Charges Amendment Act
Trade Practices Act
Warsaw Convention
World Trade Organisation determinations
sources of external and internal information on international
markets
Page 18 of 32
BSB50807 Diploma of International Business
Recognition of Prior Learning (RPL) Kit
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research, data analysis and statistical analysis techniques relevant
to market data
variety of statistical techniques for use in analysing market data.
Page 19 of 32
BSB50807 Diploma of International Business
Recognition of Prior Learning (RPL) Kit
BSBMKG512A Forecast international market and business needs
Element
Collect market intelligence
Review current business
performance and capability
Evaluate the specific market
Performance Criteria
Evidence Provided
Gather and document market intelligence through networking activities
and participation in activities such as trade fairs, conferences, and/or
professional development activities
Identify and access further sources of market intelligence
Evaluate commercial services providing market intelligence for value-formoney and quality of market intelligence, and access as required
Collate and analyse market for relevance and applicability to the
organisation's international business activity and undertake an evaluation
of marketing performance
Confirm core activities, customer base, business values and current
business direction
Identify current international marketing performance and effectiveness of
past international marketing or positioning
Review performance data from all areas of the business to identify
strengths, weaknesses and critical success factors relevant to international
business activity
Identify and assess current capabilities and resources to identify areas for
improvement or exploitation within international markets
Identify under-performing products or services within international markets
for re-development or withdrawal
Confirm the strength and current competitive position of the business
within international markets
Identify and analyse trends and developments having an impact on
international business activity for their potential impact on the business
Gather and analyse comparative international market information as a
basis for reviewing business performance
Analyse the market performance internationally of existing and potential
competitors and their products or services to identify potential
opportunities or threats within international business markets
Identify and tap sources of intelligence for advance warning of new
products, services, technology or new international markets for the
Page 20 of 32
Internal Use Only
Satisfactory
Yes
No
BSB50807 Diploma of International Business
Recognition of Prior Learning (RPL) Kit
Critical Aspects of
Assessment
Document how business can meet
current and emerging needs of the
target market
business
Identify and analyse the legal, ethical and environmental constraints of the
international market for their effect on international business activity
Identify, analyse and document poor/under-servicing of existing
international market needs by the organisation and/or its competitors
Identify changes in international markets that link positively to the
organisation's strengths or capabilities
Consider the advantages and disadvantages of forecasting techniques in
relation to the required outcome, and select technique/s in accordance
with organisational requirements
Forecast and justify emerging international market needs in terms of
available information
Identify the needs of the business in terms of changes required to improve
performance or to address an international market opportunity
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undertaking of analysis to forecast international market and
business needs, including:
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collection of market intelligence
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review of current business performance and capability
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evaluation of specific international markets
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written report of how the business can meet current and emerging
needs of targeted international markets
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knowledge of market analysis tools
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Required
Skills
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Required
Knowledge
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analytical skills to evaluate current business performance
culturally appropriate communication skills to relate to people from
diverse backgrounds and people with diverse abilities
evaluation and assessment skills to gather and analyse international
market and business requirements when creating market forecasts
forecasting skills
literacy skills to write reports with complex ideas and concepts
market analysis skills
technology skills to use a range of software to create forecasts
cultural, historical, political, economic and general knowledge of
international events that may have an impact on international
business activity
market analysis tools
Page 21 of 32
BSB50807 Diploma of International Business
Recognition of Prior Learning (RPL) Kit
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identification and overview knowledge of key provisions of relevant
legislation from all levels of government that affects business
operations, codes of practice and national standards, such as:
occupational health and safety
privacy
Trade Practices Act
World Trade Organisation determinations
software programs and electronic media available to conduct
forecasting
sources of external and internal information on international
markets
range of products or services marketed by business in international
settings.
Page 22 of 32
BSB50807 Diploma of International Business
Recognition of Prior Learning (RPL) Kit
BSBMKG513A Promote products and services to international markets
Element
Plan promotional activities
Coordinate promotional activities
Review and report on promotional
activities
Performance Criteria
Evidence Provided
Access marketing plan for international business activity to inform planning
of promotional activities
Access relevant information sources to support planning of promotional
activities
Identify and assess promotional activities to ensure compatibility with
organisational requirements and cultural appropriateness
Plan and schedule promotional activities according to the marketing needs
of the organisation
Determine overall promotional objectives in consultation with designated
individuals and groups both in international and domestic settings
Ensure time lines and costs for promotion of activities are realistic and
consistent with budget resources
Develop action plans to provide details of products and/or services being
promoted
Identify and prepare personnel and resources to support promotional
activities, both in international and domestic settings, to facilitate the
achievement of promotional goals
Identify, agree upon and allocate roles and responsibilities of overseas and
domestic personnel for delivery of promotional activities
Establish and conduct relationships with targeted groups in overseas
settings in a manner which enhances the positive image of the
organisation
Supervise and support roles and responsibilities of overseas personnel
involved in promotional activities
Use international business networks to assist in the implementation of
promotional activities
Analyse audience feedback and data to determine the impact of the
promotional activity on the delivery of products and/or services
Assess the effectiveness of planning processes to identify possible
improvements in future international promotional activities
Collect and provide feedback to personnel and agencies involved in the
Page 23 of 32
Internal Use Only
Satisfactory
Yes
No
Critical Aspects of
Assessment
BSB50807 Diploma of International Business
Recognition of Prior Learning (RPL) Kit
promotional activity both in international and domestic settings
Analyse costs and time lines to evaluate the benefits accruing from the
internationally based promotional activities
Prepare conclusions and recommendations from verifiable evidence and
provide constructive advice on future directions of internationally based
promotional activities
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demonstration of planning, coordinating and reviewing of
promotional activities to align with marketing plans and market
research undertaken for the international markets selected
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report detailing promotional activities undertaken and
recommendations to inform and guide future promotional activities
in international settings
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knowledge of relevant Australian, international and local legislation

culturally appropriate communication skills to relate to people from
diverse backgrounds and people with diverse abilities
interpersonal skills to establish rapport and build relationships with
clients
organisational and time management skills to sequence tasks and
meet time lines
research, data collection, assessment and evaluation skills to
determine appropriate promotional activities for international
markets
technology skills to record and use information gathered about
promotional activities.
available overseas media
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cultural characteristics of groups within target market
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international business networks
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marketing strategies and promotional activities

identification and overview knowledge of key provisions of relevant
legislation from all levels of government that affects business
operations, codes of practice and national standards, such as:
bilateral or regional trade agreements
occupational health and safety (OHS)
Trade Practices Act
World Trade Organisation rules.

Required
Skills



Required
Knowledge





Page 24 of 32
BSB50807 Diploma of International Business
Recognition of Prior Learning (RPL) Kit
BSBMKG516B Profile international markets
Element
Performance Criteria
Evidence Provided
Determine readiness to market products or services internationally
Select potential international
markets for further investigation
Identify the target market
Profile the target audience
List potential international markets for further investigation
Identify information sources to inform process for selection of international
markets
Determine and document criteria to determine suitability of international
markets for product or service
Access and use information sources to determine suitability of international
markets for product or service to be marketed
Select international markets for profiling
Evaluate and choose approaches to determining and describing the total
market within selected countries for a product or service
Define the target market for a product or service in terms of prospective
users/consumers, the selected market segment/s and cultural
appropriateness of the product or service
Use segment descriptors to describe the target market
Identify available marketing strategic options and select the targeting
strategy that best meets the requirements of the marketing plan
Check the cultural appropriateness of the chosen targeting strategy using
available information sources
Describe the total and selected market and the selected market segment/s
in the form of a consumer profile
Ensure the consumer profile identifies consumer characteristics in standard
statistical terms and/or the descriptive terms used in media selection
Use demographic data and/or psychographic descriptions in the consumer
profile in accordance with the requirements of the marketing plan
Ensure the profile meets organisational requirements in terms of language,
format, content and level of detail
Page 25 of 32
Internal Use Only
Satisfactory
Yes
No
BSB50807 Diploma of International Business
Recognition of Prior Learning (RPL) Kit
Required
Knowledge
Required
Skills
Critical Aspects of
Assessment
Develop a positioning strategy
Identify available positioning strategies are and choose a strategy to meet
marketing requirements and the consumer profile including the culture of
profiled groups
Check cultural appropriateness of chosen positioning strategies using
available information sources
Write a positioning implementation plan in accordance with organisational
requirements

completed profiles where candidate has documented potential
international markets based on established criteria, targeting
strategy, profile of international markets, positioning strategies, and
checks for cultural appropriateness of products

targeting strategy and positioning strategies which account for
cultural differences

knowledge of cultural aspects relevant to international markets
profiled

analytical skills to profile international markets, audiences and
segments

culturally appropriate communication skills to relate to people from
diverse backgrounds and people with diverse abilities

evaluation and assessment skills to investigate international
business opportunities

literacy skills to write reports with complex ideas and concepts

research and information-gathering skills to obtain information
about prospective international markets, audiences and segments

technology skills to use a range of software to conduct market
profiling activities

cultural aspects relevant to international markets profiled

market profiling techniques and related software programs

organisational requirements for presentation of completed profile

identification and overview knowledge of key provisions of relevant
legislation from all levels of government that affects business
operations, codes of practice and national standards, such as:
occupational health and safety
Privacy Act
Trade Practices Act
World Trade Organisation determinations




Page 26 of 32
BSB50807 Diploma of International Business
Recognition of Prior Learning (RPL) Kit

sources of external and internal information on international
markets
Page 27 of 32
BSB50807 Diploma of International Business
Recognition of Prior Learning (RPL) Kit
BSBMKG517A Analyse consumer behaviour for specific international markets
Element
Confirm the target market
Assess current level of consumer
interest
Recommend marketing strategies
Performance Criteria
Evidence Provided
Identify the market or market segment for a product or service in
accordance with the marketing plan
Identify aspects of culture that may have an impact on international
marketing of products or services within target market
Identify consumer attributes for the market or market segment from the
market profile
Identify features of the products or services in accordance with the
marketing plan
Investigate consumer need for the products or services through analysis of
trends and past performance of products and services both within Australia
and within relevant international settings
Review past marketing, including plans, strategies and campaigns or
positioning of products or services in relation to the effectiveness of its
focus of appeal both within Australia and within relevant international
settings
Assess individual, social and cultural influences on consumer behaviour and
estimate their impact for products or services
Assess lifestyle influences on consumer behaviour and estimate their
impact for products or services
Assess organisational behaviour in relation to products or services in
accordance with the marketing plan
Ensure marketing strategies address innate and acquired needs of
consumers and appeal to the motives that influence decision making
Present a rationale for the focus of appeal and outline how influences on
consumer behaviour and cultural considerations will be used to target
effective marketing strategies
Ensure the focus of appeal meets the legal and ethical obligations and the
budgetary requirements of the marketing plan, and check for cultural
appropriateness
Page 28 of 32
Internal Use Only
Satisfactory
Yes
No
Critical Aspects
of Assessment
BSB50807 Diploma of International Business
Recognition of Prior Learning (RPL) Kit

completed marketing strategies where candidate has documented
process to confirm target market, assessed current level of
consumer interest and used this analysis process to document
recommended marketing strategies that are culturally appropriate
to the selected international markets
knowledge of cultural aspects relevant to international markets
profiled.
analytical skills to profile international markets, audiences and
segments
culturally appropriate communication skills to relate to people from
diverse backgrounds and people with diverse abilities
evaluation and assessment skills to analyse consumer behaviour
literacy skills to write reports with complex ideas and concepts
research and information-gathering skills to obtain information
about prospective international markets, audiences and segments
technology skills to use a wide range of software
cultural aspects relevant to international markets profiled

market analysis techniques

organisational requirements for presentation of completed profile

identification and overview knowledge of key provisions of relevant
legislation from all levels of government that affects business
operations, codes of practice and national standards, such as:
occupational health and safety
privacy
Trade Practices Act
World Trade Organisation determinations
software tools to analyse consumer behaviour


Required
Skills





Required
Knowledge







sources of external and internal information on international
markets.
Page 29 of 32
BSB50807 Diploma of International Business
Recognition of Prior Learning (RPL) Kit
BSBPMG522A Undertake project work
Element
Performance Criteria
Evidence Provided
Access project scope and other relevant documentation
Define project
Define project stakeholders
Seek clarification from delegating authority of issues related to project and
project parameters
Identify limits of own responsibility and reporting requirements
Clarify relationship of project to other projects and to the organisation's
objectives
Determine and access available resources to undertake project
Develop project plan in line with the project parameters
Develop project plan
Identify and access appropriate project-management tools
Formulate risk-management plan for project, including work health and
safety (WHS)
Develop and approve project budget
Consult team members and take their views into account in planning the
project
Finalise project plan and gain necessary approvals to commence project
according to documented plan
Take action to ensure project team members are clear about their
responsibilities and the project requirements
Provide support for project team members, especially with regard to
specific needs, to ensure that the quality of the expected outcomes of the
project and documented time lines are met
Establish and maintain required record-keeping systems throughout the
project
Implement and monitor plans for managing project finances, resources
and quality
Complete and forward project reports as required to stakeholders
Undertake risk management as required to ensure project outcomes are
met
Administer and monitor project
Page 30 of 32
Internal Use Only
Satisfactory
Yes
No
BSB50807 Diploma of International Business
Recognition of Prior Learning (RPL) Kit
Finalise project
Critical
Aspects of
Assessment
Review project
Achieve project deliverables
Complete financial record keeping associated with project and check for
accuracy
Ensure transition of staff involved in project to new roles or reassignment
to previous roles
Complete project documentation and obtain necessary sign-offs for
concluding project
Review project outcomes and processes against the project scope and plan
Involve team members in the project review
Document lessons learned from the project and report within the
organisation

developing a project plan



Required
Skills






Required
Knowledge


examples of monitoring arrangements and evaluation of the
efficacy of the project plan in addressing project time lines and
budget
knowledge of relevant legislation
communication and negotiation skills to work with team members
and other stakeholders to maintain project schedules
communication skills to relate to people with diverse abilities and
from diverse backgrounds in a culturally appropriate way
literacy skills to read, write and review a range of documentation
numeracy skills to:
analyse data
compare time lines and promotional costs against budgets
planning and organising skills to develop, monitor and maintain
implementation schedules.
organisation's mission, goals, objectives and operations and how
the project relates to them
organisational structure, and lines of authority and communication
in the organisation
Page 31 of 32
BSB50807 Diploma of International Business
Recognition of Prior Learning (RPL) Kit







relevant legislation and codes from all levels of government that
may affect aspects of business operations, including:
anti-discrimination legislation
codes of practice
environmental issues
ethical principles
WHS
privacy laws.
Page 32 of 32