Questions

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Why a Question is Not

Always a Question

Ask

NO

questions and we get no information.

Ask an improper question

and we get

MEANINGLESS

information

.

Lawyer: Doctor, before you performed the autopsy, did you check for a pulse?

Witness: No.

Lawyer: Did you check for blood pressure?

Witness: No.

Lawyer: Did you check for breathing?

Witness: No.

Lawyer: So, then it is possible that the patient was alive when you began the autopsy?

Witness: No.

Lawyer: How can you be so sure, Doctor?

Witness: Because his brain was sitting on my desk in a jar.

Lawyer: But could the patient have still been alive nevertheless?

Witness: It is possible that he could have been alive and practicing law somewhere

Which is worse?

Ask a question that is

a bad question

and we get answers that look correct, but which are

meaningless

information .

This is a very dangerous situation.

Five Bad Questions (from the Internet)

There are five things that women should never , ever ask a guy, according to an article in an issue of

Sassy magazine.

The five questions are:

1 - "What are you thinking?"

2 - "Do you love me?"

3 - "Do I look fat?"

4 - "Do you think she is prettier than me?"

5 - "What would you do if I died?"

One of the worst mistakes is to ask a:

Leading Questions:

A “leading” question is one that leads to a certain answer….

Leading questions are a regular part of political media who are attempting to create public opinion.

http://rhetorica.net/bias.htm

Leading question in public affairs are sometimes called:

“Have you stop beating your wife?” questions.

Leading Questions:

1.

Presupposition

“ What is your opinion of the disastrous national debt ?”

Or:

“What is your opinion of the national debt?”

“ Do you believe this popular product is better than the competition?”

Or:

Do you believe this product is better than the competition?”

Leading Questions:

1. Presupposition

2.

One-sided

Should more government money be spent on schools ?”

Compared to what?

Leading Questions:

1. Presupposition

2. One-sided

3.

Social desirable

“ Right think ”

“Right think in… right think out!”

Leading Questions:

1. Presupposition

2. One-sided

3. Social desirable

4.

Ambiguous

Leading Questions:

1. Presupposition

2. One-sided

3. Social desirable

4. Ambiguous

5. Double bind

“Are you now willing to pay a higher price?” Yes or No.

Leading Questions:

What to avoid

:

Leading Questions:

What to avoid:

1.

Ambiguity

Be precise and use precise words:

Avoid words such as:

“like” “you” “all” “good” “bad” “where”

Leading Questions:

What to avoid:

1. Ambiguity

2.

Leading questions

Leading Questions:

What to avoid:

1. Ambiguity

2. Leading questions

3.

Implied assumptions

Leading Questions:

What to avoid:

1. Ambiguity

2. Leading questions

3. Implicit assumptions

4.

Implicit alternatives a. Alternatives not expressed:

Leading Questions:

What to avoid:

1. Ambiguity

2. Leading questions

3. Implicit assumptions

4.

Implicit alternatives a. Alternatives not expressed: b. Better: Alternative suggested by IF or THEN

Would you buy a fuel cell so you could be independent of a utility company?

Leading Questions:

What to avoid:

1. Ambiguity

2. Leading questions

3. Implicit assumptions

4.

Implicit alternatives a. Alternatives not expressed: b. Better: Alternative suggested by IF or Then

“ Would you buy a fuel cell so you could be independent of a utility company if it cost 10% more than you current payments?

Leading Questions:

What to avoid:

1. Ambiguity

2. Leading questions

3. Implicit assumptions

4. Implicit alternatives

5.

Generalizations and estimates

“When did you visit our store last?

If a question becomes too generalized it may lose its meaning… and/or people will just guess.

Leading Questions:

What to avoid:

1. Ambiguity

2. Leading questions

3. Implicit assumptions

4. Implicit alternatives

5. Generalizations and estimates

6.

Double-Barreled questions

Questions connected with “ and ,” and “ or ”…

Which question is being answered?

Leading Questions:

What to avoid:

Double-Barreled questions

Questions connected with “ and ,” and “ or ”

Which question is being answered??

Should our store give out more prizes, and have more contests?”

Mary Michaud http://www.uwex.edu/ces/tobaccoeval/pdf/good-bad.pdf

A very practical review of questionnaire design by Pew Research. http://www.pewresearch.org/methodology/u-s-survey-research/questionnaire-design/

Anchors:

Are not these folks!

Anchors:

Question………

Agree: 1 2 3 4 5 :Disagree

Strongly Agree:……………Strongly Disagree

A Staple Scale has only ONE anchor……

Why?

Neutral allowed….

Smoking should be banned in cars?

Agree: 1 2 3 4 5 : Disagree

But… what does a “3” mean?

Neutral

No opinion

Don’t know!?

Forced Choice…….

Smoking should be banned in cars?

Agree: 1 2 3 4 : Disagree

A forced choice questions does not have the possibility of a neutral response.

Solution:

Add a “Don’t know”

Or a

“No Opinion”

Question: To save wood products and paper, UNI has installed air blowers in the new restrooms.

What percent of the time do you wash your hands before leaving the restroom?

Question: To save money, UNI has installed air blowers in the new restrooms.

What percent of the time do you wash your hands before leaving the restroom?

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