Job Description
Job title:
Department/School:
Grade:
Location:
Marketing Officer
Marketing and Communications
6
Marketing and Communications
Job purpose
To support together the Student Marketing Manager and Research Marketing Manager in
developing and delivering University-wide marketing and communications strategies which
aim to increase our competitiveness in student recruitment and enhance our reputation for
world-class research.
The post holder will work closely with colleagues to develop and implement work
programmes which both enhance the effectiveness of existing marketing activities and
introduce new initiatives in line with the University’s priorities and requirements.
Responsibilities will span intelligence gathering and analysis, coordination of activities, and
overseeing the delivery of specific projects and tasks including the design and production of
marketing materials within the scope of the University’s Marketing & Communications plan.
This will require the development of effective working relationships with the Professional
Services colleagues involved in these projects (for example Admissions, Research &
Development Support Office, Alumni Relations), Academic Departments, Faculty Marketing
Teams and members of the wider Marketing and Communications team.
Source and nature of management provided
This role reports to the Student Marketing Manager
Staff management responsibility
N/A
Special conditions
The post holder will, from time to time, be required to undertake other duties of a similar
nature as may reasonably be required by his/her line manager.
Main duties and responsibilities
1
Student Recruitment
i.
Support the Student Marketing Manager in developing, managing and
monitoring strategies to raise awareness of Bath’s undergraduate and
postgraduate programmes and to increase the likelihood of successful
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Main duties and responsibilities
applicants accepting their offer.
ii.
Develop multimedia promotional and publicity materials related to student
recruitment. This includes project managing the production of the hard copy
undergraduate prospectus and ensuring appropriate integration with the
undergraduate eProspectus.
Support the efforts of colleagues to attract and recruit high quality UG and PG
applicants by ensuring information about the University on 3rd party media
platforms targeted at applicants is appropriately presented, working with Faculty
Marketing Teams to ensure consistency across subject areas. This will include
ensuring the University has an active profile on free platforms and appropriate
course listings are kept up up to date. The post holder will also be responsible
for ensuring a suitable presence is maintained on paid for platforms by
analysing the effectiveness of existing investments and making
recommendations as required.
iii.
2
3
Support the development and implementation of communications activities
targeted at applicants through effective use of the campaign management and
reporting capabilities of the University’s CRM software and tools.
Research Marketing
i.
Support the Research Marketing Manager to develop and deliver marketing and
communucations strategies and activities which seek to enhance the
University’s reputatation for world-class research.
ii.
Develop multimedia communications content as required.
iii.
Support the Research Marketing Manager in identifying and developing
appropriate platforms, channels and opportunities to communicate our research
to key stakeholders working in alignment with the University’s commitment to
public engagement and the University’s internationalisation strategy.
Support the work of the Marketing and Communications Department as required and
as appropriate to the grade of the post.
This is not intended as an exhaustive list of duties or a restrictive definition of the post but
rather should be read as a guide to the main priorities and typical areas of activity of the
post-holder. These activities are subject to change over time as priorities and requirements
evolve and as such it may be amended at any time by the line managers following
discussion with the post holder.
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Person Specification
Criteria: Experience/Knowledge
Experience of working in a marketing environment –
including digital marketing – and some evidence of
professional development within marketing
Prior experience of working within Higher Education.
Candidates who have not previously worked in higher
education should have an understanding of how
marketing strategies and tactics can be adapted to the
HE sector
Experienced user of Microsoft Office word processing,
spreadsheet and presentation packages, and of popular
social media channels
Evidence of effective team working and engaging and
motivating others
Proven ability to work on own initiative
Experience of effectively organising a busy workload
with sometimes conflicting priorities, to meet deadlines
High level of literacy and ability to draft marketing copy,
correspondence, reports, papers and briefing notes
Essential
Criteria: Skills
Excellent organisational and project management skills
Proven ability to communicate confidently and
effectively both orally and in writing
Excellent interpersonal skills in order to communicate
effectively with staff at all levels of seniority, students
and members of the public
Capacity to manage and prioritise a high workload,
often working to tight deadlines
Competent, conscientious and motivated with a
methodical approach to work
Ability to be adaptable and flexible and to with a
willingness to learn new skills quickly
Information management skills including a high level of
accuracy and attention to detail and the ability to
analyse and present complex data
Essential
Criteria: Professional Qualifications
Chartered Institute of Marketing qualification or
Chartered Institute of Public Relations qualification or
equivalent experience in a marketing or marketing and
communications role
Essential
Criteria: Academic Qualifications
Education to degree level or equivalent
Essential
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Effective Behaviours Framework
The University has identified a set of effective behaviours which we value and have found
to be consistent with high performance across the organisation. Part of the selection
process for this post will be to assess whether candidates have demonstrably exhibited
these behaviours previously.
Managing self and personal skills:
Willing and able to assess and apply own skills, abilities and experience. Being aware of
own behaviour and how it impacts on others.
Delivering excellent service:
Providing the best quality service to all students and staff and to external customers e.g.
clients, suppliers. Building genuine and open long-term relationships in order to drive up
service standards.
Finding innovative solutions:
Taking a holistic view and working enthusiastically and with creativity to analyse problems
and develop innovative and workable solutions. Identifying opportunities for innovation.
Embracing change:
Adjusting to unfamiliar situations, demands and changing roles. Seeing change as an
opportunity and being receptive to new ideas.
Using resources:
Making effective use of available resources including people, information, networks and
budgets. Being aware of the financial and commercial aspects of the University.
Engaging with the big picture:
Seeing the work that you do in the context of the bigger picture e.g. in the context of what
the University/other departments are striving to achieve and taking a long-term view.
Communicating vision clearly and enthusiastically to inspire and motivate others.
Developing self and others:
Showing commitment to own development and supporting and encouraging others to
develop their knowledge, skills and behaviours to enable them to reach their full potential for
the wider benefit of the University.
Working with people:
Working co-operatively with others in order to achieve objectives. Demonstrating a
commitment to diversity and applying a wider range of interpersonal skills.
Achieving results:
Planning and organising workloads to ensure that deadlines are met within resource
constraints. Consistently meeting objectives and success criteria.
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