Notes on the safe driving design Image is powerful, memorable, realistic Effective for a serious issue Too disturbing, negative, overwhelming Assumes people are stupid, makes me angry Terrible if children saw it, hard to know who would see it Give it to those getting speeding tickets Because the image is printed, one would have more time staring at it vs. TV Choosing images for some messages can be very difficult and carries responsibility. Elements of Design: Line, shape, texture, color and space • The diagonal line suggests tension, depth or movement. The periphery of what we see with the eye is very sensitive to movement, so anything that references movement calls for complete attention from the viewer. That is why traffic signs designed to warn of hazards are diamond shaped, using diagonals. • A curved line has dynamic, energetic movement. Its visual character is more naturalistic or organic. • The straight line is more static in character. The eye travels directly from one point to the next as determined by length of the line. The horizontal line of the landscape is restful and soothing. Painted stripes to enhance what we perceive to be the height and width of the building. Vertical lines are upright and active. Multiple lines add rhythm, pattern and texture. The way a line appears is its character. A line can be bold, crisp, wavy, delicate… and made of many different types of materials. These qualities contribute to the function, theme or expressive qualities in a design. A textured line may be the result of a process, technique or special material used in the design. inherent and assembled textures Shapes and forms Illusionary Space Spatial cues are the means by which artists and designers indicate position of forms in illusionary space when working with a flat, 2 dimensional surface. They are also used in actual space, to enhance or alter the spatial characteristics. Another spatial cue: atmospheric perspective - what is distant is less distinct - this references what we experience in our natural environment Color can strongly affect the way a space feels . More intense colors may be perceived as coming forward in space. A room may appear smaller if decorated in warm colors. Color can create a mood, add information, direct the eye, be symbolic and decorative. CAFE CALIFORNIA, Proposed remodel concept for Broadway Department Store restaurant in Glendale Galleria, Glendale, California. Dining area at brass-trimmed self-serve salad bar. An ``open- air garden effect" is achieved by trompe l'oeil architectural mural at back wall and hanging plants around the ceiling's perimeter. Color & material board showing iron garden chairs, oxidized metal pendant lights, chair & booth back fabrics, white-washed woods and suggested interior mural design. Entrance with new awning, waiting furniture, Oriental rug and silk trees in brass planters. 9/11 What media images did you notice on Monday in regard to this tragedy? One image I noted was a crowd of people holding candles at night. Write down a note about any imagery you noted, to hand in today.