By Tretyakova Anastasia
This type of business allows you to get a steady
income based on the natural desire of women look
beautiful.
Our advantage is in a
variety of nail
services, you don’t
have to have an
appointment, and we
have a lot of masters.
Strengths
Weaknesses
good location with lots of potential
customers
in stock only quick service
high skilled workers
new species
regular supplier of materials
not its website
original services
prompt service
comfortable waiting
multiple masters
Opportunities
Threats
Diversification
increase in market share from competitors
increase in the number of masters
decrease in the price of services from
competitors
increase the number of loyal customers by
increasing service
improvement of the advertising company
the emergence of new competitors
loss of customer
decline in demand due to the crisis
 -"Stylish girls"
at the age of 16
to 30 years.
 -Businesswomen
 -Workers from offices and
shopping centers, nearby as
well as people living next to
our place.
 -Mothers who have young
children. Children's room is in
the shopping center.
 -Random visitors.
 -Loyal customers.
 quality
services
 fastest service
 comfort
Distribution of flyers in a
shopping center
 Poster at the entrance to
the hall

 price
available for
every woman
European manicure
20 m
200 rub
Hot manicure
23 m
250rub
Nail polish application
15 min
100-150 rub
Desing
5-25 min
25-250 rub
French nails
25 min
200 rub
Cover gel-polish
26 min
200 rub
Nail with the magnet
15 min
150 rub
Haircut bangs
13 min
60 rub
Hair
straightening
Braiding braid
5-15 min
50-120 rub
10-25 min
100-250 rub



The biggest
shopping center
in our town
S=3777 m2
Parking for 308
cars
Opening in
2014
a
new trend in nail design
 the first in our town
PHOTO PRINTING ON THE NAILS
15 min-250 rub
 10.00-21.00
 Working
77 hours per week
 Our staff work 2 shifts
 There have to be 6 people in the
bar
specialist
Basic nail
technicians
Nail technician
to work the
printer
Hairdressers
number
6
wage
20 000 rub
2
15 000 rub
2
15 000 rub
administrator
2
13 000 rub

bank loan of 1
million rubles
Nail-bar (+chairs
,delivery, showcases)
1
250 000 rub
work-table
1
20 500
the reception desk
1
24 000
table hairdressers
1
20 500
settee
2
8598
coffee table
2
1998
mirror
1
699
printer
1
58 700
Materials for the
repair of premises
different
18 000
coffee machine
1
22 000
crockery for coffee
12
1 336
coffee and tea
6
1 200
for manicure
many
50 000
cellphone
1
899
business registration
1
4500
Promosion+print
samples
1
30 000
sign with the name of
1
46 000 rub
558 930 rub
fixed costs
wage
206 000 rub
 Remittances to the pension fund:
61800 rub
 Rent 26041 rub (S=25 m2)
 phone 200 rub
 Interest 50 000 rub
specialist
344 041 rub

t
Basic nail 25
technician min
s
printer
15
min
hairdresse 16
rs
min
Custome Cost/custom
r
er
capacity
26 611
52 rub
Selling
price
Contributi
on margin
14 784
18 rub
250 rub 232 rub
13 860
5 rub
103 rub 98 rub
230 rub 178 rub
55 255
Total Fixed Coast= 344 041 × 12 + 558 930 =4 687 422 rub
Breakeven=4687 422 / 170=27 573 customer/ year
Capacity filled =27 573/55 255=49 %
Political
Economic
- changes in legislation in the field of taxation and licensing
- inflation
- state control of business
Social
technologial
- social values
- Innovations
- demographic factors
- the level of individual income