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Introduction to Denver Global
Products, RATO and RAVEN
*This presentation is best viewed in slide show mode
Denver Global Products
Denver Global Products
Denver Global – Lincolnton, NC HQ
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RATO Chongqing, China HQ
 Founded in Denver, North Carolina in 2010
 Partnered with Chinese engine, generator and pump manufacturer (RATO) to provide product to OEM’s
 Acquired by Chongqing RATO Power Manufacturing Company in 2012
 Located in 350,000 sq. ft. facility in Lincolnton, North Carolina – Just outside of Charlotte, NC.
 Product line-up: RAVEN MPV, Service Engines, Generators, Water Pumps, ATV’s and More
Denver Global Products
Who Is RATO?
“The brand you know, you just don’t know it”
• OEM supplier to numerous brands across 56 countries/regions
• 2013 unit sales volume = 1.45M
• 6k employees worldwide – 100 technicians & engineers in China facility
• Main product categories include: Generators, Engines, Pumps
• Brands RATO currently supplies or has supplied include:
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Denver Global
Brand Portfolio
Denver Global Products
Brand Portfolio
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RATO
Denver
Global
Denver Global Products
RAVEN
Brand
RATO
Brand
MPV, MPP,
Generators, Tillers,
Pumps
Service Engines,
ATV’s
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The New RAVEN
MPV7100 Series
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RAVEN MPV7100 Commercial Video Link
Click Video Image (from slide show mode) or cut and paste
link: http://vimeo.com/79492770
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Product Description
What The MPV Is:
What The MPV Is Not:
Mower
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Mower
Transport
Vehicle
ATV
Generator
Generator
Three-In-One Hybrid Solution
Riding Mower
Hybrid Cutting System
46” Fabricated Deck
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Gas/Electric Rider
17mph Max Speed
550lb Towing Capacity
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Portable Generator
7100 Surge Watts
5 Outlets
Hybrid Cutting System
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No Belts, No Pulleys, Just Raw Power
420cc Engine Powers
The On-Board 7100
Watt Generator
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Generator Powers The
Outlets And Blades, And
Charges The Batteries
Electricity Powers The
Wheels In Both Gas And
Electric Modes
Competitive Landscape
Husqvarna
YTH22V46
MSRP $1,599
Cub Cadet
LTX1045
MSRP $1,699
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John Deere
D140
MSRP $1,999
$1,599 - $1,999 +
Westinghouse 6500
$899
Troy-Bilt XP 7k
MSRP/List $899
Generac Rapid
Start 7k
MSRP/List $949
$899 - $949 +
Yamaha
Drive
MSRP/List $5,575
Club Car
Precedent i2
MSRP/List $7,199
Polaris
GEM E2
MSRP/List $7,999
$5,575 - $7,999 +
Package Price Range $8,073 - $10,947
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Line-Up
MPV7100
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MPV7100B
-shown without high back seat
MPV7100S
-shown without high back seat
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RAVEN MPV7100 Series
Accessories
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Accessories
High Back Seat
 Reclining, high-back seat
 Available Now
 Model # HBRC
48V Charger
 Full charge in ~ 5 hours, plugs directly
into generator panel on MPV
 Available Now
 Model # BC48
Mulch Kit
 Includes mulch cover, two mulching
blades and hardware kit
 Available Now
 Model # MKF-46
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Accessories
Bagger System
• New, improved design
• Kit includes bagging system, high-lift
blades and front weights
• “No Frustration Bin Removal System”
• 2 piece design eliminates contending with
the chute each time bags are accessed
• Integrated hinges
• YETI Cooler style latches
• Available – March 2015
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Accessories
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Aggressive Tires
 Carlisle “Knobby” Turf Tamer
 Available – Feb 2015
Carlisle Turf Tamer
 Model Numbers
• Front Set – ATKM18
• Rear Set – ATKM20
Brush Guard
 “Winch Ready” design
 Available – TBD
Winch
 Available – TBD
*Tires shown with brush guard above are not Carlisle tires
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Accessories
Snow Blade
 Top Consumer Concerns:
 Lack of traction
 Transmission wear & tear
 Deck removal process
 RAVEN Blade Features
 Additional weight of MPV (875 lbs.)
 Tire chains available
 Easily removable deck
 Deck lever integration
 Available – Q2 2015
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Snow Blade Sneak Peak
• DGP is working with Warn in the
development of the Raven MPV
snow blade
• First working prototype (right)
received
• Stay tuned for exciting updates in
the near future
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RAVEN Mobile Power Plant
(MPP)
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RAVEN Mobile Power Plant
RAVEN MPP
 Deckless Offering
 Camo – High-Back Seat
 Red/Black – Standard Seat
 Target Markets:
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Golf Cart Dealers
ATV Dealers
Hunters
Farming community
Businesses / corporate campuses
Fire/Police
Hospitals
Colleges/Universities
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Mobile Power Plant
RAVEN Mobile Power Plant
 DGP’s decision to introduce a non-mowing MPV was based in large part on feedback from
the field.
 We (DGP and our Distribution partners) wanted to find a way to capitalize on untapped
markets and provide a versatile product for those consumers that may not be in the market
for a lawnmower.
 We believe this untapped market is quite large, but one particular segment we are
especially excited about is Golf Cart dealers.
 One potential challenge in landing MPV placement at this type of dealership stems
from the fact that these dealerships typically do not sell and/or service outdoor power
equipment.
 The MPP is not a lawnmower. Rather, it is one of the world’s most portable generators
that is capable of transporting at up to 17mph. It also has an MSRP that is about half
that of a new golf cart.
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RAVEN Generators & Pumps
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RAVEN Generator Line-Up
Portable Offering
 GEN4000
 Manual Start
 4k Surge, 3200 Running
 GEN6500E
 Electric Start
 6500 Surge, 5500 Running
Inverter Offering
 INV2000
 2000 surge / 1800 running watts
 2-120v, 1-12v DC outlets
 63db sound output (equal to a normal
conversation from 3’ away)
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RAVEN Pumps
RAVEN Pumps Offering
• Opportunity:
• Stocked in Home Centers, Tool Suppliers, &
select Outdoor Power Equipment Dealers
• Offering:
• 1”, 2”, 3” Clear Water Pump
• 3” Trash Pump
• 2” Chemical Pump
• Market:
• 2 SKU’s capture +50% of residential & storm
clean up market
• 2” clear water, 3” trash
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RAVEN Pumps Line-Up
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Water Pumps – 1”, 2”, 3”
RCWP2
RCWP1
Trash Pump – 3”
RCWP3
Designed for general purpose water
draining:
• Swimming Pools
• Hot Tubs
• Clean Ponds
• Irrigation Uses
Chemical Pump – 2”
Designed for pumping
agricultural & industrial
chemicals
Designed to move debris &
solids up to 3” in diameter
RTP3
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RCP2
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RATO Engines
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Repower With RATO
RATO Engine Offering
 Horizontal Shaft
 210cc
 420cc
 Uses: Tillers, Blowers, Water
Pumps, Pressure Washers, Misc.
 Vertical Shaft
 150cc
 170cc
 Uses: Lawnmowers, Pressure
Washers, etc.
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RATO
ENGINES
RATO Engines Line-Up
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Marketing
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National Advertising With DIY Network
Advertising Details
• 88, 30 second commercials
• 1 Show sponsorship
• Air Dates: April 2015 – June 2015
DIY Network by the numbers…
• DIY Network viewers have an extra
$17,996 to spend each year!
• DIY Network viewers are 17% more likely
to have discretionary income of $20k+
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Marketing Focus – 3rd Party Reviews
• Featured on Uncrate.com & Gizmodo.com, among
others
• Partnered with ToolsInAction.com &
TodaysMower.com
• Featured on T.V. show “Farm Kings” on GAC channel –
8/29, 9/12, 10/10, 10/17
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Marketing & Branding – Website
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Over 134k Page Views
in 2014
 How To Videos
 Dealer Sign-up
Form
 Detailed Specs
 Photography &
Videos
 Dealer Locator
 Dealer Portal
 Customer Contests
www.RavenAmerica.com
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Website Highlights
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Dealer Locator:
 Search by zip, city or state
 Sort by service dealer,
selling dealer or both
Dealer Portal: (shown)
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Denver Global Products
Password protected
Marketing collateral
Product specs
Current promotions
Retail financing
Marketing Collateral
• Factory Installed POP
– Explains MPV technology, highlights 3 main features
– Please help your dealers by ensuring this accompanies each
unit on their sales floor
• Expansive Brochure
– Detailed break-down of main features/technology
– In-Use shots, specs, introduction to Denver Global
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Social Media
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Social Media Contests:
• Follow & Tag
• Winter Adventures
• DIY Campaign
• Prize – YETI Roadie®
Cooler ($250 value)
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Retail Financing
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• TD – Raven Yard Card
• Available Now
Raven Yard Card Example
Loan Amount
$4,800
Repayment
Factor
Dealer
Cost
Dealer
Cost
Monthly
Payment
Total
Payments
0% for 36 months
Equal
2.00%
$96
$133
$4,800
3.99% for 48 months
2.25%
1.00%
$48
$108
$5,184
2.99% for 54 months
1.98%
1.00%
$48
$95
$5,132
Term
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Thank You
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