ONLINE GOODS
AND SERIVES
GCSE ICT Unit 1 Module 1
Online
Shopping
Security
and safety
Online
Banking
Online
goods
and
services
Auction
Sites
Payment
Legislation
Online Shopping
In this topic you will learn about:
• Advantages and disadvantages of shopping
online rather than on the high street
• Features of online shopping sites
• Factors that contribute to a good online
shopping experience
• The impact of online goods/services on our
lifestyles & the high street
Lesson Objectives
At the end of this lesson you will be able to:
• Describe advantages and disadvantages
of shopping online
• Describe features of online shopping sites
• Describe factors that contribute to a good
‘customer experience’ online
You can always find
what you want more
quickly online
Ecommerce doesn’t
affect high street
shops
Things are always
cheaper online than in
the shops
You should always be
nervous about security
when you shop online
Online Shopping has become
very popular!
• Where do your parents prefer to do their weekly shop? In
a shop or online?
• Do they buy anything online?
• Have you bought anything online? (using your parents
payment card of course!)
• Which products might people prefer to buy online? Or in
a store?
Office for National Statistics (ONC) – 16 December 2010
• Internet retail sales account for
approximately 10.5% of all retail
sales.
• Average weekly internet retail
sales in Nov 2010 totalled £660
million, compared with the
average weekly value for all
retailing of £6,300 million
(excluding automotive fuel).
• Between Nov 2009 and Nov 2010
the average weekly value for
internet retail sales grew by
36.6%. In comparison, the
average weekly value for all
retailing grew by 3.4 %.
http://www.statistics.gov.uk/CCI/nugget.asp?ID=2441
• What do you think are the advantages and
disadvantages of both shopping online and
shopping in a real shop, for the customer
and the business?
• Discuss it in a group of 3 or 4.
• Each person should be allowed to give their
opinion.
• Be ready to share your groups thoughts
with the class.
What to do now
1. Log onto Moodle
2. Go to ICT > GCSE>Unit 1 > Scroll down to
Online Goods and Services
3. Click the link to open the resources
4. Save and then open the following worksheet and
complete it: TB2 L1 R1
5. Put your name in the header then print when
finished
Advantages & Disadvantages of online shopping
• For the consumer, there are advantages
and disadvantages of shopping on line
• For the business, there are also
advantages and disadvantages of having
an “online presence”
• Create 2 tables with 2 columns in each
with the headings Advantages and
Disadvantages. Complete one table for the
consumer and one for the business.
Lesson Objectives
At the end of this lesson you will be able to:
• Describe features of online shopping sites
• Describe factors that contribute to a good
‘customer experience’ online
Brick versus click
• Brainstorm all the features you would expect
to see in an online store.
• Which of the features of an online store are
similar to features in an actual store?
• And which are unique to online stores, e.g.
customer ratings, personalised promotions,
‘other items you might like’?
• Now complete the worksheet from Moodle:
Go to ICT > GCSE>Unit 1 > Scroll down to
Online Goods and Services>TB2 L1 R2
Online Customer Service
• When you go shopping in a real shop, there are reasons why you
might return to the shop again or avoid it – for example, it’s so
difficult to find anything in Sports Direct, this might put people off!
Marks and Spencer is well organised but it might not be the right
style for your age group. River Island might not be the right style for
my age group!
• So …. If we can’t actually go into a shop, what makes for a good
online ‘customer experience’?
• Work in groups to identify factors that make for a good customer
experience in store and online, in other words – “Why do you go
back to same shop and why do you go back to the same website to
shop?”
How does a web designer ensure that online shopping is a
good experience for the customer?
??
??
??
??
??
??
Satisfied
online
customer
Easy to
search
for items
Does this give a good experience?
Does this give a good experience?
Does this give a good experience?
Online Customer Experience
Write a list of what a website should include for a good
customer experience. For example: An attractive site
 Easy to navigate
 Good choice of products
 Detailed product information
 ……Put some of your own ideas too
1. Why is a good online experience important?
2. Where does the competition come from for online stores?
3. How can a website get you to return to it rather than go
elsewhere?
4. would people go to the store rather than shop online?
5. Who might use internet shopping the most? Why?
6. Who might use internet shopping the least? Why?
HOMEWORK 1
TO BE COMPLETED FOR:
• Extra activity if needed: Investigating
Tesco online
Online accounts & payments
In this topic you will learn about
• Use of online accounts when shopping
• The use of usernames, passwords and
other security measures when accessing
online systems
• Payment methods
Lesson Objectives
• At the end of this lesson you will be able
to:
– Describe the process to go through for
ordering online
– Describe the information that customers must
supply in order to set up an online account,
order and pay for goods
I am shopping online
for the first time. What
will I have to do?
Shopping online –
which order do these go in?
In pairs, take it in turns to say – in order - the
steps for making an online purchase
Go through additional security
Browse website
Go to checkout
Track order status
Enter delivery address
Enter payment details
Select item(s)
Select delivery options
Confirm order
Add item(s) to shopping basket
Log in or buy as
a “guest”
Creating Accounts
Creating Accounts
Key words
• Validation – use of a limited number of options
for example in a drop down menu to ensure that
the data collected is correct and the database
contains accurate information.
• Verification – checking that the data collected is
correct. For example, by getting you to type in
your email address or password twice so that
you have confirmed that it is the same. Verify =
checking.
I am not a robot!
• What is a CAPTCHA test?
Shopping online – Creating Accounts
1.
2.
3.
4.
5.
6.
7.
8.
As a consumer, why do you need a ‘User Account’?
What are the advantages to the business?
What are the features of a strong password?
Why is an email address needed?
Why does it have to be typed in twice?
Why are some fields ‘required’?
What happens if a required field is left blank?
What information will the customer need to provide
before they can make a purchase?
9. How and why does the account sometimes have to be
activated?
10. Why are consumers asked about their likes and dislikes?
11. Explain what a captcha test is.
12. Write a definition of Verification and Validation.
I’ve never shopped
online before –
what are the risks?
Is it secure? How
do I know?
How can I pay and
which is the best
way of paying?
Will I actually get
what I buy?
Lesson Objectives
• At the end of this lesson you will be able
to:
– Describe methods of paying for goods
purchased online
– Evaluate the security of these methods
– Describe how to choose a secure website
when shopping online
Introduction
• One of the biggest risks of shopping online is
that sensitive information, such as credit/debit
card details, is stolen – identity theft.
• The best way of preventing this from happening
is to:
o shop on secure websites, i.e. ones that encrypt the
data before transmitting it across the web
o Use the most secure payment methods you have
What are the risks?
•
•
PHONE, INTERNET AND MAIL ORDER CARD-NOT-PRESENT (OR CNP) FRAUD £226.9 MILLION
IN 2010 (DOWN 15%)
This crime most commonly involves the theft of genuine card details that are then used to make a
purchase over the internet, by phone, or by mail order. In general, the difficulty in countering this type of
fraud lies in the fact that neither the card nor the cardholder is present when the transaction happens.
•
•
COUNTERFEIT CARD FRAUD £47.6 MILLION IN 2010 (DOWN 41%)
Counterfeit card fraud occurs when a fake card is created by fraudsters using compromised details from
the magnetic stripe of a genuine card. This type of fraud has fallen by 72 per cent in the past two years
due to the more and more countries use chip and PIN technology, which makes it much harder to use
fake UK cards overseas and increasing use by card companies of sophisticated fraud prevention
software.
•
•
LOST AND STOLEN CARD FRAUD £44.4 MILLION IN 2010 (DOWN 7%)
Fraud on cards that have been reported by the cardholder as lost or stolen. Lost and stolen cards could
be used in shops that do not have chip and PIN equipment, or to commit fraud via a telephone, internet
or mail order transaction. Thanks to the introduction of chip and PIN this fraud type is now at its lowest
level . Other banking industry initiatives in place to tackle this type of fraud include: - Intelligent
computer systems that card companies use to track customer accounts for unusual spending patterns
and an Industry Hot Card File (IHCF) that enables retailers to check electronically whether a card is
genuine or not.
Online card fraud
• The vast majority of this type of fraud
involves the use of card details that have
been fraudulently obtained through
methods such as skimming, data hacking,
or through unsolicited emails or telephone
calls. The card details are then used to
undertake fraudulent card-not-present
transactions.
How are payments being made more
secure?
 Chip and PIN
 AVC Address verification check
 CSC Card security code
 Verified by Visa and MasterCard SecureCode are
online fraud prevention solutions
 Industry Hot Card File IHCF contains information
on more than 6 million cards reported lost or
stolen. When a participating retailer accepts a
card payment as part of a normal transaction, it is
automatically checked against the file, and the
retailer is alerted if the card’s details match any of
those on the system. Increasingly used by “card
not present”
Paying For Goods Online
• There are 3 main types of payment
method when paying for services online:
1. Credit/debit card
2. Electronic money accounts
3. Gift cards/ certificates.
• How secure are these methods?
How do you know when a website is secure?
SSL protocol
Means : Secure Sockets Layer (SSL) lets you securely access
websites.
• the website has a digital certificate issued by a trusted 3rd
party
• all communication between the customer and the retailer is
encrypted using a unique key
indicated by:
• locked padlock icon
• https in URL
• green address bar
Safer online shopping
• SSL certification only protects customers against the risk
of having information stolen.
• It doesn’t tell them anything about the reputation of the
retailer.
• What other protection is there for the customer?
• Find out about the Verified by Visa and MasterCard
Secure Code schemes and write brief notes on how they
work and why they help to prevent fraud.
Be Card Smart Online website
What to do now
• Log into Moodle and download and save
the worksheet TB2 L2 R3
• Research the different payment methods
and answer the additional questions
• Print when finished
HOMEWORK 2
TO BE COMPLETED FOR:
• Extra work sheets if needed –
• Online shopping fill the gaps
• Online Shopping
• E-commerce q & a
(overview of whole topic)
COLLECTING CUSTOMER
DATA
Collecting Customer Data
• In this topic you will learn about
• why and how organisations collect customer
data,
• targeted marketing and personalisation
techniques
• the use of cookies
• adware and spyware
Lesson objectives
• At the end of this lesson you will be able to:
 explain why and how online retailers collect customer
data and how it is used
 give examples of personalised marketing techniques
What does customer data tell the business?
• Look at the “shopping lists” on Moodle
• Note down characteristics you can deduce about the
consumer from what they are buying.
• What does this data tell us about each of the customers?
• How can the retailer use this information to target these
customers?
• What would your shopping/internet habits say about
you???!!
The value of customer data
• Matchup the customer
data with why the
retailer would collect
that data: TB2 L4 R2
Personalisation Features
Personalisation Features
What is personalisation on a
website?
• Personalising a website means using information you have
collected about visitors in order to provide them with a
personalised experience.
• Personalisation involves gathering and storing information about
site visitors, analysing the information, and, based on the analysis,
delivering the right information to each visitor at the right time.
• Personalising a website can involve analysing items purchased or
pages viewed and making assumptions about people’s interests,
social category, lifestyle, habits etc
• Can then combine personal preferences with the preferences of
like-minded others to suggest products/offers/services etc
according to what other people have selected/done
• Can be done by the website based on certain criteria or by the
person themselves (eg when you personalise BBC homepage)
What are the benefits of personalising
a visitors experience on a website?
1. to keep the visitor on the site, exploring more of
the site, which provided opportunities to
advertise and promote products.
2. to increase how much money a visitor spends
at each visit by offering more expensive or
related products.
3. increasingly used as a means to deliver
information to a visitor, making the site useful
and attractive to return to.
How do retailers collect visitor information?
3 main ways of doing this
1. ask each visitor to fill out information or questionnaires.
This method has the advantage of letting customers tell the site
directly what they want to see. An example is MyYahoo/BBC,
where the visitor is asked to specify profile information,
including, for example, what sports to follow and what news
categories to report. MyYahoo/BBC dynamically constructs a
personalized Web page accordingly.
2. track the visitor's behaviour eg browsing and buying habits in
a Cookie/database. For example, Amazon.com logs each
customer's buying history and, based on that history,
recommends specific purchases.
3. Look at previous purchases.
Examples of personalisation
features
 Recommendations
 References
 Awards eg extra points for specific purchases
 Images of people like the targeted audience
 Focusing on a goal eg if you’ve searched for a low fat
cook book, you might also be interested in weight loss
products.
 Personalise news feeds
 Offer incentives or rewards, such as exclusive content
or periodic newsletters, to persuade website visitors to
join the mailing list.
•
http://searchenginewatch.com/article/2048512/Personalized-e-Commerce-Sites-CanIncrease-Conversions-by-70
Personalisation Features
1. Explain what a personalisation feature is on a
website.
2. Give some examples of the personalisation
features used on some websites – use the ones
just discussed & think of any you have come
across online.
3. How do retailers collect information to
personalise their sites? (3 main ways)
4. Why do retailers want to personalise your
shopping experience with them? (3 reasons)
5. What are the benefits of providing a personalised
experience – for the customer?
Cookies, Adware and Spyware
Cookies, adware and spyware
• In this topic you will be learning about:
– why and how organisations collect customer
data
– the use of cookies
– adware and spyware
– targeted marketing and personalisation
techniques
Lesson objectives
• In today’s lesson, you will be learning
about:
– Cookies, adware and spyware
Lesson objectives
• At the end of this lesson you will be able
to:
 explain the purpose of a cookie and weigh up
the benefits and drawbacks of cookies
 explain what adware and spyware are and how
users can protect themselves
Cookies
• A cookie is a very simple text file that gets downloaded onto
your PC when you visit a website. They generally contain
two bits of information: a site name and a unique user ID
• Once the cookie is on your computer, the site "knows" that
you have been there before and can then use that
knowledge to tailor the experience that you have eg make
suggestions about things you might like to buy.
• The vast majority of commercial websites -- be they major
online publishers, banks or ecommerce sites etc -- will use
them.
• Cookies are used for many different functions including
auto-filling forms, counting visitors, storing shopping basket
items, personalising content, targeting advertising,
recording user preferences and for authentication and
security.
The EU Cookie Law
•
•
•
•
•
•
What is the so-called "Cookie Law"?
The "Cookie Law" stems from a change to a law from November 2009 and aims to
safeguard your privacy online and protect you from unwanted marketing. Cookies can
be used to build up a profile of where you have been and how you have behaved
online. The law aims to make sure that any company seeking to collect information
about a web user must ask for their consent first.
You used to have to opt out of cookies being placed on your computer. Now you have
to opt in to all "non-essential" cookies.
These are any cookies which are used for analytical purposes eg to count the number
of visitors to a website and cookies used to recognise the user when they return to a
website so they receive a tailored greeting. Cookies which are essnetial for example
those used in an online checkout, can still be palced on your computer without your
consent.
Who needs to comply with it?
The law applies to all member states of the European Union. Websites outside of the
EU must comply with the law if they are targeting people within member states. So a
website based in the USA that sells to people in the UK will also have to comply.
How do sites comply with the Cookie Law from 26 May?
Technically, from 26 May 2012, sites must gain the consent of their web users for
placing non-essential cookies on their computers. This is why you keep getting asked
about cookies when you go onto a website. It might involve clicking an icon,
dismissing a banner, sending an email or subscribing to a service.
What happens if sites don't comply? Technically, the maximum penalty for not
complying is £500,000 for cases where there is a deliberate breach of the law that
causes substantial distress, and some lesser penalties, but this will be a very hard law
to enforce.
Adware
• Adware is any software that automatically renders
advertisements on websites. These could be pop up
adverts or a completely separate webpage could
pop up. The objective of an advert is to draw a
customer in and to get them to buy the particular
item that is on display.
• Unfortunately, some applications that contain
adware track your Internet surfing habits in order to
serve ads related to you. Have you ever noticed
adverts at the side of other websites which relate to
searches you’ve been doing recently? When the
adware becomes intrusive like this, then we move it
into the spyware category and it then becomes
something you should avoid for privacy and security
reasons.
Spyware
• Spyware is software downloaded by a user,
often hidden inside a program they download for
another purpose.
• The Spyware can record the websites they
access and some versions record keystrokes
such as passwords when a user accesses
secure online websites such as online banking.
The log on details are then passed by the
computer over the internet to the criminals for
fraudulent use.
Cookies, adware and spyware summary
1. Log into Moodle, download and save the
worksheet TB2 L4 R1 and complete it in
detail.
2. Print when finished.
Extra resources
• Privacy policies TB2 L4 HW
ONLINE BANKING
Online banking
• In this topic you will be learning about:
– features of online banking sites
– services offered by banks online
– security risks and measures to overcome
them
Lesson Objectives
By the end of this lesson you should
be able to:
– describe features & services of online
banking sites
– Be aware of some security features of
online banking systems
Why is online banking so
popular?
• Does anyone you know bank online?
• Why do customers choose to bank online rather than
visit a high street branch?
• What about the banks? How do banks benefit from
offering their customers an internet banking service?
• With a partner, one of you give reasons from the
customer’s point of view and the other from the bank’s
point of view. 1 minute each!
Why is online banking so popular?
Customers
• 24x7x365
• convenience
• greater control over
finances
• more privacy
• saves time/money
Banks
• Make savings for their
business:
– Premises
– Overheads
– Staffing
• Can offer other banking
products and get more
business
Have a go at online banking:
• http://www.moneymatterstome.co.uk/1-What-money-isand-money-exchange/Sub1/BANKINGOnlineBankingSimulator.htm
• Link on Moodle!
What to do now
Do you know which bank/building society your
parents are with? Research:
–
–
–
the serivces and features offered by this bank/b.s.
its security policy/measures
how old you have to be to have an online bank account
– for one bank, it is only 11!
Make some notes in a Word document.
• In a team of 3 or 4, take turns to share the
firstly the services and then the security
measures offered by the bank/building
society you were researching. Everyone
must contribute!
• Let the person speaking finish, everyone is
allowed to speak!
HOMEWORK 3 EVALUATING
ONLINE SHOPPING AND
BANKING
DUE IN:
Lesson Objectives
By the end of this lesson you should
be able to:
– Explain some of the potential risks of
banking online and describe security
features of online banking systems
How secure are customers’ online
accounts?
• Banks pride themselves on offering secure online banking.
• They have a lot of measures in place to reduce fraudulent use
of online bank accounts.
• Keyloggers (computer viruses that sit on your computer and
track every keystroke with the aim of collecting your passwords)
pose a serious security threat to online bank accounts.
• Phishing emails - these are a fraudsters attempt to get your log
in details because banking security is so good
• http://www.banksafeonline.org.uk/phishing_examples.html.
What to do now
• Log into Moodle and work through the
following worksheets, print each when
you’ve finished:
1. Online banking security
2. Online banking summary
3. Online banking gap fill
HOMEWORK 4
IDENTITY THEFT
TO BE COMPLETED FOR:
A guide to shopping & banking online
•
•
•
•
What guidelines would you give people new to online shopping and
banking?
In Publisher, create a booklet/leaflet with information and advice on
shopping and banking online, using everything we have covered so far.
someone to help an online shopper buy from a trustworthy e-retailer?
Suggestions:
– Advantages and disadvantages of shopping online
– Main security concerns
– How to minimise them - how to choose safe website
– How to pay for goods online, the risks, security advice
– What is being done by retailers to make it more secure
– Advantages and disadvantages of banking online
– Services on offer
– Main security concerns and what banks are doing to make their serives
secure
ONLINE AUCTIONS
Online Auctions
• In this topic you will be learning about:
• features of internet auction sites
• benefits and drawbacks of buying and selling
goods on an internet auction site
• schemes designed to protect people buying
and selling on internet auction sites
• methods of paying for goods purchased in an
internet auction
• http://www.tradingstandards.gov.uk/cgibin/glos/bus1item.cgi?file=*BADV6491111.txt – useful background info on
auctions
• http://online-auctionsites.toptenreviews.com/online-auctionsites-c120-video-1.html - video on how to
be successful
Lesson Objectives
At the end of this lesson you will be able to:
 describe features of internet auction sites
 describe benefits and drawbacks of buying
and selling goods on an internet auction site
 evaluate schemes that protect people buying
and selling on internet auction sites
 evaluate methods of paying for goods
purchased in an internet auction
Starter – Answer the following...
• Have you bought anything through an auction site? Was
it what you were expecting?
• Did you have any problems and how well were they
resolved?
• How many of you would be willing to buy second hand
goods online?
• If not, why not?
• What risks do customers take when purchasing from an
internet auction site?
• Does the chance of ‘bagging a bargain’ outweigh the
risks?
How do auction sites work? (eBay)
•
•
•
•
•
•
•
If you haven't already, join eBay, you have to be a member in order to buy.
Once you've joined and have a specific type of purchase in mind, either go to eBay's
front page and type a few related keywords into the search box or browse through the
listings by category to shop for the item you have in mind.
Once you've found a few of these items in your search or browse results, click on the
ones you're interested in and evaluate the data in the listings.
Once you've found a likely candidate, double check the price, seller quality, shipping
information, terms, and most importantly, description to make sure that the item is the
one you want.
When you're ready to bid or buy, either place your bid or Buy it Now.
If you bid on an auction rather than purchasing with ‘Buy it Now’, ‘watch your bid’ in
My eBay to see if you you win.
After you've won, close the deal by making your payment via PayPal or whatever
other means you've agreed to by bidding on the item.
• http://www.getsafeonline.org/nqcontent.cfm?a_id=1121
Protection Schemes for Buyers.
There are some services to help when you
buy from individuals online....
• site protection
• dispute resolution – if you get a broken or damaged
product, if the product isn’t as described etc
• payment protection – so you can pay securely
• credit card protection – so you can pay securely
Consumer protection - buying from
businesses
• Not all sellers on an internet auction site are
private individuals. Some are business traders.
• Shoppers have the same rights when buying
from a business trader selling on an online
auction site as they have when purchasing
goods from an online store (this is our next
topic!).
• When buying from an individual, these rights do
not apply.
Consumer protection – buying from
an Individual
When you buy online from a private individual,
you can’t…
• complain if the goods aren’t satisfactory
• cancel the order if you change your mind
• return the goods and get your money back
• ask for a refund if the goods don’t arrive
within 30 days
CASH
You can be sure that the payment will not be reversed, can be “cash on collection”. You can ask a buyer
to send cash at his or her own risk but if they say they are goig to collect and don’t, you’ve lost out.
CHEQUE
A cheque payment is not certain until it is cleared. May want to wait for a cheque to clear before
you send goods out.
BANK TRANSFER
You could ask a buyer to transfer money direct to your bank account. However, you may find it
difficult to keep track of payments, unless the buyer uses a suitable reference number when
they make their transfer.
DEBIT CARDS, CREDIT CARDS AND CHARGE CARDS
Card payments can be a convenient option. However, if goods are not delivered, or are
unsatisfactory, the buyer may be able to initiate a chargeback in order to claim a refund.
TRANSFER SERVICE
(For example, Western Union, Moneygram). These services are intended for the international
transfer of money between friends and relatives. Auction sites recommend buyers not to use
money transfer to pay sellers.
PAYMENT SERVICES
(For example, PayPal). These services are quick and convenient, and they usually offer buyers and
sellers some protection against fraud, non-delivery and problems with goods.
Features of internet auction sites
• Investigate an online auction site (e.g.
eBay, eBid, Play Trader, Amazon
Marketplace) – don’t bid on anything!!!
• Complete worksheet TB2 L7 R1 from
Moodle.
Making some money from your junk!
Tara is having a ‘clear out’. She wants to use an online auction site to
sell off her unwanted clothes, books, CDs and DVDs.
 What tools does an auction site provide to help buyers sell products?
 How much control do sellers have, e.g. can they block bidders?
Watch the Selling Tips for Online Auctions video and use it to help you
complete TB2 L7 R2 to explain to Tara why she should……
 Complete the ‘About Me’ page.
 Participate in feedback.
 Provide good customer service.
 Use special delivery to send goods to buyers.
HOMEWORK 5
EXAM PRACTICE QUESTIONS
TO BE COMPLETED FOR:
PROTECTING YOUR DATA
AND YOUR RIGHTS
Data and consumer rights protection
In this topic, you will be learning about:
• The laws which keep you safe when
shopping online:
– Data protection Act
– Computer misuse
– Consumer rights legislation
Lesson Objectives
At the end of this lesson students will be able to:
 outline the requirements of the Data Protection
Act and how this legislation is intended to
prevent misuse of personal data by organisations
 describe threats to personal data and methods
for keeping data secure
Starter – Who has your data?
With a partner, list as many organisations as
you can who hold data about you.
The Data Protection Act (DPA)
• The DPA is law that must be foollwed by all
organisations that want to keep and process
personal data.
• Watch the video provided on the BBC Bitesize
site to find out more about the DPA and some
other important laws.
• http://www.bbc.co.uk/schools/gcsebitesize/ict/leg
al/0dataprotectionandmisuse_act.shtml
• Lots of information: BBC Bitesize
The Data Protection Act (DPA)
There are 8 principles of the Data Protection Act which you
need to know, some of the easier ones to remember are
that personal data must be:
• fairly and lawfully obtained
• relevant for the stated purpose
• used only for the stated, lawful purpose(s)
• kept up-to-date and accurate
• kept for no longer than necessary
• kept secure
The Data Protection Act (DPA)
The Data Subject is entitled to:• Be supplied with a copy of the data held about them
• Not have their data processed in a way that might cause
damage or distress
• Opt out of the data from being used for direct marketing
• Compensation if they suffer damage as a result of any
contravention of the Act
• Have inaccurate data removed or corrected
The Computer Misuse Act (1990)
An online retailer must make sure that data is kept secure so they are
complying with the Data Protection Act.
If their systems get hacked, a different law would be broken by the
hacker: The Computer Misuse Act. This makes it illegal to gain
unauthorised access to:
 a computer's software or data (hacking) - including the illegal copying
of programs
• a computer's data with the intention of altering or deleting it –
including planting viruses
• programs stored on a computer in order to copy them illegally
(software piracy)
What to do now
• From Moodle, download the worksheeet:
Data Protection Act Theory questions.
• Open the web link at the top of the
worksheet to help you.
• Complete the worksheet in detail and print
when finished.
Lesson Objectives
At the end of this lesson students will be able to:
 outline some of the legislation to protect people
when shopping online
Consumer protection legislation
There are lots of laws to protect us when we shop:
• Sale of Goods Act 1979 **
• Distance Selling and E-commerce Regulations **
• Data Protection Act 1984 **
•
•
•
•
•
Supply of Goods and Services Act 1982
Sale and Supply of Goods Act 1994
Supply of Goods (Implied Terms) Act 1973
Consumer Protection Act 1987
Fair Trading
Consumer protection legislation
Good video to watch as interesting intro to this:
http://youtu.be/DVzuEsg6RiI
Couldn’t get it to embed!
Useful info on:
• http://www.oft.gov.uk/OFTwork/consumerprotection/campaign11-12/kycr/kycr-buyingonline/
• http://www.adviceguide.org.uk/england/consu
mer_e/consumer_different_ways_of_buying_e
/consumer_buying_by_internet_mail_order_or
_phone_e.htm
The Sale of Goods Act 1979
Goods you buy must:
• be safe and of a satisfactory quality
• not be damaged or defective (unless
this was pointed out in advance)
• be fit for purpose
• be as described by the seller
• last for a reasonable length of time
Distance Selling & E-commerce
Regulations
Sellers must:
• provide clear information about the goods and
services they offer for sale, including what is/is
not included in the price
• provide written confirmation of an order
• offer a 7 day ‘cooling off’ period
• offer a full refund if goods don’t arrive within
30 days
What to do now
• Produce a poster, short leaflet or video clip
with information about the laws that
protect consumers who shop online:
• Data Protection Act
HOMEWORK 6
TO BE COMPLETED FOR:
NEXT WEEK
REVISE FOR END OF MODULE
TEST
Additional Topics
• Environmental impact of online shopping
• Accessibility of websites
Eco Friendly or Not? You decide
• Working in pairs, investigate the claim that online shopping
is better for the environment than shopping on the high
street. You could use these articles as a starting point for
your research:
•
•
•
•
http://www.guardian.co.uk/environment/2009/jul/19/ethical-dilemma-shoppingonline
http://www.dailymail.co.uk/news/article-1312843/Working-home-shoppingonline-BAD-environment-study-finds.html
http://www.sciencedaily.com/releases/2010/09/100921085524.htm
http://www.carboncounted.co.uk/shopping-online-reduce-carbon-footprint.html
• Produce a ‘reasoned argument’, giving both sides of
opinion with explanations and examples, to the question:
“Is it greener to shop online?”
Accessibility
 Go to www.teach-ict.com
 Key Stage 4 – GCSE ICT - New
Resources – Being Online – Accessibility
 Theory – this is a mini website you will use
 Log into Moodle and download the
Website Accessibility worksheet to
complete using Theory website