Seminar 4 – Part 2
Mobile Commerce
Ref: Chapter 7:Turban and Volonino
7-1
Learning Objectives
1.
2.
3.
4.
5.
Discuss the characteristics, attributes, and drivers
of mobile computing and m-commerce.
Understand the technologies that support mobile
computing.
Discuss m-commerce applications in financial and
other services, advertising, marketing, and
providing of content.
Describe the applications of m-commerce within
organizations (mobile enterprise, intrabusiness).
Understand B2B and supply chain applications
(interorganizational) of m-commerce.
7-2
Learning Objectives cont’d
6. Describe consumer and personal applications
of m-commerce.
7. Describe location-based commerce (lcommerce).
8. Discuss the key characteristics and current
uses of pervasive computing.
9. Describe the major inhibitors and barriers of
mobile computing and m-commerce.
7-3
Problem – Competition is fierce; profit
margins low. Bloom needs appropriate
technology to compete with Wal-Mart.
 Solution – Wireless technology – mobile
checkstands, scanners, handhelds, Wi-Fi,
RFID.
 Results – Better customer service &
speedier checkout; higher employee
productivity; fewer employees overall.

7-4
Wi-Fi – What is it?







Wi-Fi stands for "Wireless Fidelity" is a trademark of the Wi-Fi Alliance
A Wi-Fi enabled device such as a personal computer, video game console,
mobile phone, MP3 player or personal digital assistant can connect to the
Internet when within range of a wireless network connected to the
Internet.
The coverage of one or more (interconnected) access points — called a
hotspot — can comprise an area as small as a few rooms or as large as
many square miles.
Coverage in the larger area may depend on a group of access points with
overlapping coverage.
In addition to private use in homes and offices, Wi-Fi can provide public
access at Wi-Fi hotspots provided either free-of-charge or to subscribers
to various commercial services.
Organizations and businesses - such as those running airports, hotels and
restaurants - often provide free-use hotspots to attract or assist clients.
Enthusiasts or authorities who wish to provide services or even to
promote business in selected areas sometimes provide free Wi-Fi access.
Wi-Fi® Technology Enabling Economic and Social Development in
Rural and Urban India
7-5
How Wi-Fi works.
7-6
Value Added Attributes that Drive
Development of M-Commerce





Ubiquity – refers to the attribute of being
available at any location at any given time. (ex:
smart phone or PDA)
Convenience – Internet enabled; many available
hot spots.
Instant Connectivity – quick connections to
Internet, intranets, other mobile devices &
databases.
Personalization – preparation of customized
information for individual consumers.
Localization of products & services – wireless
device has GPS.
7-7
Drivers of Mobile Computing & MCommerce





Widespread availability of mobile devices –
50% of world population will use mobile phones
in 2008.
No need for a pc – smart phone may soon
become foremost tool connecting people to
Internet.
Handset culture – widespread use of cell
phones.
Declining prices, increased functionalities –
declined by 50% in recent years while
functionalities increase.
Improvement of bandwidth – 3G & 3.5G
7-8
Drivers of Mobile Computing & MCommerce (cont’d)
Centrino chip – connects to wireless
LAN; low usage of electricity; high level
security.
 Availability of Internet access in
automobile – numbers of availability
continue to increase.
 Networks – 3G, 4G, and adoption of WiFi as wireless LAN.

7-9
Apple’s iPad

a tablet computer developed by Apple Inc.
Announced on January 27, 2010, it is part
of a category between a smartphone and
a laptop computer.
10
Landscape of M-Computing
711
Barriers to Commercial Wi-Fi Growth

Cost –
◦ it’s readily available; why pay for it?

Security
◦ War Driving
712
Mobile Banking & Stock Trading
Services offered include: bill payments &
money transfers; access administration &
check book requests; balance inquiries &
statements of account; interest &
exchange rates; sale/purchase of stocks.
 Increasing % of banks offer mobile
access – financial & account information.
 Mobile Wallets
 Wireless Bill Payments

713
Mobile Banking at Home……..
14
Shopping from Wireless Devices
715
M-Commerce Applications –
Purchasing a Movie Ticket
716
Advertising and Content Providing
Target Advertising - Facebook
 Getting Paid to Listen to Ads
 Mobile Portal
 Voice Portals

17
Mobile Enterprise Applications
Supporting salespeople during customer
visits
 Supporting field employees during repairs
 Supporting traveling of employees
 Supporting employees working within the
organization
 Supporting employees driving trucks

718
M-Applications - Examples
Retailing
 Sales Force Automation
 Hospitals
 Employee Tracking
 Wearable Devices
 Job Dispatch

Image of the ZYPAD wrist wearable computer
from Arcom Control Systems
19
Intrabusiness Applications and
Others
Inventory Management
 Customer Service
 B2B Applications
 Others

◦ Mobile Entertainment
◦ M-Government
20
Mobile Applications in Sports
Nike iPod Nano
721
Location-Based Services
location-tracking technology in mobile
networks to target consumers with
location-specific advertising on their
mobile devices.
 marketer-controlled information specially
tailored for the place where users access
an advertising medium

722
A smart phone with GPS system in lcommerce.
723
Global Positioning Systems (GPS)
For wikipedia & much
more, click here!
Artist's conception
of GPS satellite in
orbit
Civilian GPS receiver ("GPS
navigation device") in a marine
application
Automotive navigation
system in a taxicab
GPS receivers are now
integrated in many mobile
phones.
724
Location-based services involving
maps
725
Pervasive Computing
a post-desktop model of human-computer
interaction in which information processing has
been thoroughly integrated into everyday objects
and activities.
 Engaging in many computational devices and
systems simultaneously, and may not necessarily
even be aware of doing so.
 Examples

◦
◦
◦
◦
◦
Home Lighting
Water Control – sensors
Home Security
Home Entertainment
Smart Cars – Collision Avoidance
26
RFID
Radio-frequency identification (RFID)
 applied to or incorporated into a product,
animal, or person for the purpose of
identification and tracking using radio
waves.
 Some tags can be read from several
meters away and beyond the line of sight
of the reader.

27
RFID
Animal management using RFID technology. Santa Gertrudis cattle: The calf has an
28
Electronic Ear Tag and herd management tag (yellow).
How RFID works
729
Managerial Issues
Ethical & legal issues.
 Implementation issues.
 Failures in mobile computing & mcommerce.
 Mobile device management plans are too
often non-existent.

730
END
31