Callum Corrigan
Unit 30
Electro Energy Tablets and drink
Unique selling points (USP)
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Variety of flavours
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Revitalising energy drink
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Different ingredients for different energy e.g. on for gaming, one for sports
and another for long distance drivers
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Handy pocket tablets, good tasting and effective
Advertising strategy
 Adverts on gaming related YouTube videos to sell the games drink and
tablets to the right people.
 Billboards with the long distance
targeting on the motor way near service station
 I could try and make some sort of agreement with a sports
league so that I could put my advertisements on before the game at half
time and before the second half in exchange I would include that
leagues logo on my sports can and tablets
Demographics
 If I were to do a wide range advertisement campaign it would hopefully
have success because the spending sector food and non alcoholic beverages
is one of the highest throughout all demographics.
 I could also make specific advertisements for each drink as I mentioned on
the last slide.
 The specific demographics for this would
be working class with manual labour jobs,
someone who has a gaming influenced culture
(from any class) or anyone who plays frequent
sports or watches frequent sport ( from any class)
Product cycle chart
 Electro Energy drinks and
tablets are currently in pre
production stages
 I will need to spend money
advertising Electro Energy
in order to let people know
it exists this will maximise
success
 However when I do enter
the market I will be entering
an already mature market,
as there are other products
in this market.
Marketing mix
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Product: 3 types of drink/tablet- gaming, sports and stay
awake. They will all be of a high quality- each has
different ingredients for there needs. Each will have a
different design to suit its variety. The features of these
drinks is that they give energy. The brand name is Electro
Energy. The packaging is a can with an indent in the side
of a lightening bolt. Each drink can be bought in three
different sizes small (Redbull can), medium (monster
can), large (bottle of redrooster).
Price: small can-£1 medium can-£1.99 large bottle- £3.50
packet of tablets £1 tub of tablets £2.99. DiscountsPromotional buy one get one free on small cans and 4
packs of tablets for £3. allowances- free taster booths in
major town centres. Payment period- negotiate with the
store, I’m to be paid a percentage upfront, then a margin
of the profits after (this would be until we became an
established name).
Promotion: sales promotion- I will put the drinks and
tablets on end racks of supermarkets. Advertising- I will
have posters for the games drink and tablets up in gaming
shops, the stay awake adverts on motorway billboards
near rest stops and posters up of the sports drink in
leisure centres and sport shops. I would try and push
public relations by sponsoring a few YouTube's to endorse
my gaming drink. I would also send flyers to doors.
Place: My product will be distributed in super
markets and corner shops, you will also be able to
order drinks online (but only if order if over a
certain price). I will be selling my products in all
large towns, and cities with a lot of people. My
products will be delivered by trucks to various
locations around the UK.
Competition- Red Bull & Relentless
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Both companies have ‘an epic ad’
Red Bull also do amusing adverts
Relentless only seems to do ‘epic’ ads
Both use celebrity endorsement: relentless- Professor Green. Red Bull- variety of BMX champions,
Motocross freestylers, stunt men and other extreme sports champions.
Both organisations have slogans: Red Bull- ‘Red Bull gives you wings’. Relentless- ‘no half measures’
Red Bull have a very large marketing budget as in 2011 they earned a profit of 4.2 billion.
Relentless have a potential marketing budget of 4 billion as they are a branch of the Coca-Cola
company
Competition- Red Bull & Relentless
 Both companies use adverts made up of different clips e.g. from a
motocross freestyler superman jump to a stunt plane taking off.
 each advert incorporates there logo or product into the advert e.g.
professor green drinking the can at the start of the add.
My Advertisement
 The advertisement I will make is going to be tailored
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to the sports drink and therefore its demographic.
The advert will depict a young footballer on a field
stood with a ball by his feet.
he will drink some of the can.
The player will then perform a ‘rainbow flick’ and
volley the ball into the goals.
The advert will then fade out on a close up image of
the ball and a can in the back of the net.
Advert dissection
 The advert connects to the demographic in the
following ways:
 The footballer is young as are the target market
 The sport is football so this will appeal to the
demographic because football is the most popular
sport