BOARD OF DIRECTORS MEETING
SEPTEMBER 11, 2009 SANTA BARBRA,
CALIFORNIA
Mission
Our mission is to reduce child mortality by advancing
availability, access, and use of essential micronutrients,
especially vitamin A, for newborns, infants, and children
in need by mobilizing and deploying private sector
resources.
We Believe
Every child has a right to basic
nutrition
Every newborn has a right to live a
full life
Vital nutrition will save newborn
lives
Vital nutrition will save children’s
eyesight
Vital nutrition will decrease
children’s susceptibility to
infectious diseases
Vital nutrition will improve the
health and quality of life for
children of all ages
I Believe
I believe that Vitamin Angles is a amazing Organization,
built with passion and compassion to better the lives of
future generations.
I believe that any Organization is made up of many
different parts and each part has different and unique
requirements.
I believe that the world is changing, and as leaders we
must ask the question; is our Organization changing fast
enough to keep up with the new world.
I Believe
I believe that if an Organization is too improve it must
review and compare it self to the industry leaders.
It must adapt new operating practices and challenge the
old.
It must look through the eyes of the donors (customers).
It must also maintain the culture and the passion to
ensure growth and success.
Overview - Giving Statistics
TOTAL GIVING TO CHARITABLE ORGANIZATIONS WAS $307.65 BILLION IN
2008 (ABOUT 2% OF GDP). THIS IS A DECREASE OF 2% FROM 2007.
AS IN PREVIOUS YEARS, THE MAJORITY OF THAT GIVING CAME FROM
INDIVIDUALS--$229.3 BILLION (75%). GIVING BY INDIVIDUALS DROPPED BY
2.7%.
GIVING BY BEQUEST WAS $22.7 BILLION (DOWN 2.8%), FOUNDATIONS
GAVE $41.2 BILLION (UP 3%), AND CORPORATIONS DONATED $14.5 BILLION
(DOWN 4.5%).
GIVING TO PUBLIC BENEFIT CHARITIES INCREASED 5.4% ($23.9 BILLION),
GIFTS TO INTERNATIONAL CHARITIES GREW 0.6% ($13.3 BILLION),
DONATIONS TO HUMAN SERVICES CHARITIES DECREASED 12.7% ($25.9
BILLION), GIVING TO HEALTH CHARITIES DECREASED 6.5% ($21.6 BILLION),
GIVING TO ARTS, CULTURE AND HUMANITIES ORGANIZATIONS
DECREASED 5.5% ($12.8 BILLION), AND GIVING TO ANIMAL AND
ENVIRONMENT CHARITIES CHARITIES DECREASED BY 5.5% ($6.6 BILLION).
*ALL DATA PROPERTY OF GIVING USA 2008, THE ANNUAL REPORT ON
PHILANTHROPY, PUBLISHED BY THE AAFRC TRUST FOR PHILANTHROPY.
Overview - Charitable Giving Climate
Continues to Decline, Nonprofits Say:
86 PERCENT REPORT ECONOMY IS HAVING NEGATIVE EFFECT ON
FUNDRAISING, CENTER ON PHILANTHROPY AT INDIANA UNIVERSITY STUDY
FINDS
The fundraisers’ assessment of the current giving environment fell to its lowest level
since the Center began the study in 1998.
Fundraisers’ expectations for the coming six months are slightly more optimistic, but
remain below the historical average for the study.
With the exception of Internet and email fundraising and direct mail, fundraisers are
reporting that their success with most techniques (major gifts, planned giving,
special events, foundations, telephone, and corporate gifts) is at or near its lowest
levels since the study began
Overview - 6 Questions To Ask
Charities Before Donating
According to Charity Navigator
1 CAN YOUR CHARITY CLEARLY COMMUNICATE WHO THEY ARE AND
WHAT THEY DO?
2 CAN YOUR CHARITY DEFINE THEIR SHORT-TERM AND LONG-TERM
GOALS?
3 CAN YOUR CHARITY TELL YOU THE PROGRESS IT HAS MADE (OR IS
MAKING) TOWARD ITS GOAL?
4 DO YOUR CHARITY'S PROGRAMS MAKE SENSE TO YOU?
5 CAN YOU TRUST YOUR CHARITY?
6 ARE YOU WILLING TO MAKE A LONG-TERM COMMITMENT TO YOUR
ORGANIZATION?
Overview - Top 10 Best Practices of
Savvy Donors
According to Charity Navigator
1) BE PROACTIVE IN YOUR GIVING
2) HANG UP THE PHONE / ELIMINATE THE MIDDLEMAN
3) BE CAREFUL OF SOUND-ALIKE NAMES
4) CONFIRM 501(C) (3) STATUS
5) CHECK THE CHARITY'S COMMITMENT TO DONOR'S RIGHTS
6) OBTAIN COPIES OF ITS FINANCIAL RECORDS
7) REVIEW EXECUTIVE COMPENSATION
8) START A DIALOGUE TO INVESTIGATE ITS PROGRAMMATIC RESULTS
9) CONCENTRATE YOUR GIVING
10) SHARE YOUR INTENTIONS AND MAKE A LONG-TERM COMMITMENT
Overview - Why Do People Donate to
Charity?
RELIGION: NO NEED TO ELABORATE
FEELING GOOD: ACCORDING TO A 2007 STUDY BY UNIVERSITY OF
OREGON ECONOMICS PROFESSOR WILLIAM HARBAUGH AND
PSYCHOLOGY PROFESSOR ULRICH MAYR, PEOPLE DONATE TO CHARITY
BECAUSE IT PROVIDES THEM WITH A GOOD FEELING.
IMAGE: ACCORDING TO A RECENT ECONOMIC STUDY BY BEHAVIORAL
ECONOMISTS DAN ARIELY, ANAT BRACHA, AND STEPHAN MEIER, ONE OF
THE MAIN REASONS PEOPLE GIVE TO CHARITY IS TO ENHANCE THEIR
IMAGE
PERSONAL EXPERIENCE: DONORS OFTEN GIVE TO CHARITY DUE TO A
PERSONAL EXPERIENCE. THESE ARE OFTEN CONNECTED TO MEDICAL OR
HEALTH ISSUES.
TAX DEDUCTIONS: INDIVIDUALS WHO DONATE TO CHARITY MAY DEDUCT
CONTRIBUTIONS ON THEIR FEDERAL TAX RETURNS.
Site Improvements:
LESS THAN 10% OF VISITORS GET TO EITHER THE DONATE OR SHOP
PAGE
CREATE CLEARER CALLS TO ACTION DEEPER WITHIN SITE
INFORMATIONAL CONTENT INVITING PARTICIPATION
IMPLEMENT ANALYTICS AND CONVERSION TRACKING VIA GOOGLE IN
ORDER TO MEASURE SITE FLOW AND DONATION RATES
EMAIL NEWSLETTER SIGN-UP IS IN THE FOOTER OF SITE REDUCING
INTERACTION WITH POTENTIAL DONORS
CREATE AND IMPLEMENT TAGGING SYSTEM SO PHOTOS, VIDEOS AND
OTHER CONTENT CAN BE PROPERLY TAGGED TO AID IN SOCIAL MEDIA
DISTRIBUTION AND REFERRALS
AGGREGATE CONTENT FROM SOCIAL SITES LIKE TWITTER TO
APPROPRIATE PLACES ON SITE LIKE VA BLOG