Title
Advanced Methods of Marketing
Research
Code
Local
Credit
ECTS
Lecture
(hour/week)
Practical
(hour/week)
Laboratory
(hour/week)
0236109
3
7.5
3
0
0
Prerequisite
None
Semester
Spring
Course Language
Turkish
Level Of Course
Second Cycle
Course Type
Elective @ Statistics Division - Statistics Master Program
Course Category
Core Courses
Mode Of Delivery
Face-to-Face
Owner Academic Unit
Statistics
Course Coordinator
Dogan Yıldız
Instructor(s)
Dogan Yıldız
Asistant(s)
Fulya Gökalp
Course Objectives
The importance of marketing research, collecting information about marketing,
research methods and methodology used for analysis, application of these
methods
Course Content
Describing the problem and determining the hypothesis, research methods and
multivariate statistical methods used for marketing research

Recommended Or
Required Reading
- BAGOZZİ Richard P..”Advanced Methods of Marketing
Research”Blackwell Business, 1994 GREEN Paul Gree, Yoram Wind ISQM,
“Marketing Research and Modeling” 2004 AAKER David A..”Multivariate Analysis
in Marketing: Theory & Application ”,Wadswords Publishing Company
Recommended Optional
Program Components
None
Course Learning Outcomes
1. Determining any problem about marketing, collecting information to solve this problem,
analysis and interpretation
2. Providing students with the ability of knowing application areas of marketing researches and
applied them with multivariate statistical methods
3. The importance of marketing research, collecting information about marketing, research
methods and methodology used for analysis, application of these methods
4. Describing the problem and determining the hypothesis
5. Research methods, multivariate statistical methods used for marketing research
Weekly Subjects and Related Preparation Studies
Week
1
2
3
4
5
6
7
8
9
10
Subjects
Related Preparation
11
12
13
14
15
16
Evaluation System
Activities
Number
Percentage of Grade
Attendance/Participation
Laboratory
Application
Field Work
Special Course Internship (Work Placement)
Quizzes/Studio Critics
Homework Assignments
2
Presentations/Jury
Project
Seminar/Workshop
Mid-Terms
1
Final
1
Percentage of In-Term Studies
Percentage of Final Examination
TOTAL
40
20
40
60
40
100
ECTS Workload Table
Activities
Course Hours (Including Exam Week: 16 x Total Hours)
Laboratory
Application
Field Work
Study Hours Out of Class
Special Course Internship (Work Placement)
Homework Assignments
Quizzes/Studio Critics
Project
Presentations / Seminar
Mid-Terms
Final
Number
Duration(Hour)
Total
Workload
14
3
42
14
8
112
2
20
40
1
1
15
15
Total Workload :
Total Workload / 30(h) :
ECTS Credit :
15
15
224
7.47
7.5
Extra Notes
None