consolidated
media report
December 2012
CONSOLIDATED
MEDIA REPORT
Magazine
See each paragraph for specific
data measurement period
total brand universe:
3,801,949
See Explanatory
co r e m ag a z i n e
Total Average Paid and Verified
Circulation
513,027
S I X M O N T H S E N D E D D e c em b e r 3 1 , 2 0 1 2
Subject to Audit
Special Interest
Publications
Average Single Copy Sales
50,224
Website Activity
December 2012
UNIQUE BROWSERS: 2,670,859
page impressions/VIEWS:
9,599,631
E-newsletters
December 2012
TOTAL net distribution:
1,210,958
Total subscribers Opt-in:
594,028
AVERAGE open rate: 25.4%
Apps
December 2012
TOTAL MOBILE MEDIA
page IMPRESSIONS/
views: 164,679
Social Media
As of March 11, 2013
FACEBOOK LIKES: 33,722
TWITTER followers
(total): 18,431
04-1426-0
151 Bloor Street West, Suite 850 • Toronto, ON M5S 1S4 • T: 416.962.5840 • F: 416.962.5844 • www.auditedmedia.ca
canadian living
Core Magazine
Canadian Living is a source
and advisor for busy women.
Canadian Living offers a
wealth of ideas and solutions
for enhancing modern family
life, including information on
food, health, fashion, beauty,
home décor, relationships
and parenting.
CORE MAGAZINE: PAID & VERIFIED CIRCULATION*
Paid Subscriptions
Verified Subscriptions
Paid & Verified Subscriptions
Single Copy Sales
Average Paid & Verified
Circulation for the six months
ended December 31, 2012
Average for
the Statement Period
Publisher’s Suggested
Retail Price
380,956
7,300
388,256
124,771
$27.98
513,027
*Subject to Audit.
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Average $3.74
canadianliving.com
Website
A comprehensive resource with searchable recipes and exclusive online
content covering Food, Life, Health, Crafts and Moms, CanadianLiving.com
offers a wealth of accessible ideas and solutions beyond the printed page.
UNIQUE BROWSERS
TOTAL VISITS
PAGE IMPRESSIONS/VIEWS
Unique Browsers
2,670,859
Total Visits
3,861,402
Page Impressions/Views
9,599,631
December 2012
canadian living
E-newsletters
No matter your interest, Canadian Living has an E-newsletter to suit your
needs. Focused on food, health & wellness, family, crafts, and more, plus
special offers are sent directly to your inbox.
E-NEWSLETTERS
December
2012
App
Frequency
1. Quick & Easy
Once/month
2. Health & Wellness Club
Average
Total
Net
Subscribers
Issue
Distribution
Opt-in
Release Date
Device
Average
Open
Rate
1
167,726
167,726
29.7%
Once/week
5
91,114
115,767
23.4%
3. Paws for Thought
Once/month
1
59,343
59,343
24.1%
4. Dinner Club
Once/week
4
92,887
94,423
28.1%
5. Life & Family
Once/month
1
156,769
156,769
21.7%
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T H E c a n a d i a n l i v i n g APP
Easily access Canadian Living anywhere, anytime from your Blackberry, iPhone, Windows Phone or
Android phone. Filled with helpful videos, slideshows and interactive features, Canadian Living’s app
showcases our Tested-Till-Perfect recipes, expert health advice, decorating, craft and gardening projects,
real-life fashion and beauty, and so much more.
TOTAL Mobile Media PAGE
impressions/VIEWS
164,679
December 2012
canadian living
Social Media
We’ve created a whole community that encourages sharing of daily news, trends, recipes and
reviews about what’s going on in the world. Join the discussion on Facebook or Twitter.
FACEBOO K LI K E S
33,722
Tw i t t e r F o l l o w e r s
( t o ta l ) :
18,431
As o f m a r c h 1 1 , 2 0 1 3
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Alliance for Audited Media
canadian living
Special Interest Publications
Canadian Living’s newsstand-only Special Interest
Publications offer a unique ‘cookbook’ environment
that complements regular issues of the magazine,
focusing on popular food trends and seasonal events.
Special Interest Publications
Average Single Copy Sales
50,224
Special Interest Publication Sales
Special Interest
Publication
App
On-Sale Date
Audited Single
Copy Sales
Publisher’s Suggested
Retail Price
Release Date
New Slow Cooker Classics
January 23, 2012
32,098
Summer Entertaining
April 23, 2012
68,349
Total
100,447
50,224
Average
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Device
$11.99
$6.99
EXPLANATORY
Brand Universe:
No attempt has been made to eliminate duplication across products. Total brand universe represents the following: Media products reported within this Consolidated Media Report; total
average paid and verified circulation (core magazine); average single copy sales/special interest publications; average net e-newsletter distribution and website activity.
Canadian Living Magazine:
Field Served: Consumer Family Magazine.
Published by Transcontinental Media
Issues in this report period: 6 (July, Aug., Sept., Oct., Nov., Dec.)
For additional circulation information, please see the December 2012 AAM Publisher’s Statement for Canadian Living. (AAM member number 04-1426-0)
Special Interest Publications:
Canadian Living Special Interest Publications (SIPs) newsstand-only issues.
Published by Transcontinental Media
Total single-copy sales appearing in this report have been audited by the AAM.
Website Activity:
Domains included in Web Activity : www.canadianliving.com
This site uses the cookie-based method to measure unique browsers.
Note: The Total number of unique browsers is adjusted to remove duplicate Visits by the same browsers. In other words, regardless of the number of times that a browser visited
the site, they were considered a single unique browser for the period.
Definitions
Page Impressions/Views: The combination of one or more files presented to a viewer as a single document as a result of a single request received by the server.
Unique Browser: A unique and valid identifier. Sites may use (i) IP+User-Agent and/or (ii) Cookie. This metric measures each browser; it does not measure a person. Counting of
unique browsers may overstate or understate the number of individual devices concerned due to factors such as dynamic IP address allocation, significant levels of uniformity in IP
and browser combinations operating through a proxy, cookie blocking and deletion.
Visit: A series of interactions by a visitor with a site without 30 consecutive minutes of inactivity.
Internal Page Impressions: Website activity that is generated by individuals with IP addresses known to be associated with the website. This activity is excluded from the report.
Nonqualifying Activity: Unsuccessful transfers of requested documents, as well as successful transfers of requested documents where evidence suggests that browsers were not
in use (i.e., a human was not viewing the page at the time of the request) are considered nonqualifying and have been deducted from the report.
Apps:
Definitions
Page Impressions/Views: A file or combination of files equivalent to a page of content displayed in an App in response to a valid request from a valid (App) Unique Browser. Included
in the totals on this report are the iPhone, Android phone, Windows Phone and Blackberry Editions of the Canadian Living App.
Newsletters:
Definitions
Net Distribution: The Newsletters from a given newsletter mailing that reached the subscriber’s e-mail delivery server with a positive status code response received in return, net of
any internal and test addresses. Calculated by subtracting undelivered messages from gross sent messages.
Sent: The total number of messages deployed for any mailing less tester addresses and invalid e-mail addresses.
Undelivered: Messages that did not reach a subscriber due to any of several reasons, including invalid or expired e-mail address, temporary server problems or unsubscribe actions.
(Includes both hard and soft bounces.)
Unique Open Rate: The total number of HTML newsletters opened by a unique (individual) subscriber’s e-mail address, divided by the number of Net Deliveries of the issue.
Total Subscribers Opt-In: The unique number of opt-in e-mail addresses for a particular newsletter that received at least one issue during the period.
Social Media:
Facebook: Likes
Facebook is a social networking website that is operated by Facebook Inc. The number of “likes” are the number of individual Facebook profiles that have signed onto Facebook
pages created and/or branded to Canadian Living. “Likes” may allow content from these Facebook Pages to be displayed on their personal News Feed tab. The number represented in this report is the total “likes” and may contain individuals that “like” more than one page (e.g., may contain duplicates). A Facebook profile (account) may not equate to
an individual person.
Twitter Followers (Total):
Twitter is a real-time short messaging service that works over multiple networks and devices. Followers are registered accounts of Twitter who may receive one of Canadian Living’s
branded “tweets” on their personal Twitter account pages. (A “tweet” consists of a text message of 140 characters or less). The number represented in this report is the total “followers”
and may contain accounts that “follow” more than one feed (e.g., may contain duplicates). A Twitter account may not equate to an individual person.
To Members of the Alliance for Audited Media:
Data annotated as ‘subject to audit’ represent items reported on the most recent AAM member’s Publisher’s Statement and will be verified at
the next scheduled audit period.
Other data have been examined in accordance with AAM’s Bylaws and Rules, and included such tests and other audit procedures as we
considered necessary under the circumstances.
In our opinion, the other data items contained in this report are fairly stated in all respects material to the totals reported.
Alliance for Audited Media
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