consolidated
media report
December 2012
CONSOLIDATED
MEDIA REPORT
Magazine
See each paragraph for specific
data measurement period
total brand universe:
493,640
See Explanatory
co r e m ag a z i n e
Total Average Paid, Verified &
Analyzed Nonpaid Circulation
130,722
S I X M O N T H S E N D E D D e c em b e r 3 1 , 2 0 1 2
Subject to Audit
Website Activity
December 2012
Weekly e-newsletters
Apps
December 2012
Social Media
December 2012
As of March 11, 2013
Dress (Erdem) and necklace
and ring (Mawi)
tktktkktktkt
tktktk
E L L E CANADA.COM
137_EC_Oct12 137
UNIQUE BROWSERS:
274,861
PAGE IMPRESSIONS/
VIEWS:
1,219,331
total NET DISTRIBUTION:
264,172
Total SUBSCRIBERS
OPt-in: 89,054
Open RATE: 13.4%
E L L E CANADA 137
8/10/12 12:34:10 PM
TOTAL MOBILE MEDIA
PAGE IMPRESSIONS/
VIEWS: 157,015
FACEBOOK LIKES:
35,070
TWITTER FOLLOWERS
(TOTAL): 24,812
04-1444-8
151 Bloor Street West, Suite 850 • Toronto, ON M5S 1S4 • T: 416.962.5840 • F: 416.962.5844 • www.auditedmedia.ca
uit (Hugo
ster pants
Tailored polye
ral Furs),
r belt (Natu
Boss), leathe
), silk tie
(Joe Fresh
silk shirt
fur hat
(Etro) and
:
(B), silk scarf
Hat). Right
Canadian
by
é
(Andr
pantsuit
redingote
Silk-taffeta
Burch),
(Tory
top
silk
,
, silk
(Comrags)
(Natural Furs)
fur collar
amp
(Duch
i), silk tie
shirt (Rian
(Banana
cotton socks
on),
Lond
lace-ups
and suede
Republic)
man)
(Stuart Weitz
e l l e canada
Core Magazine
ELLE Canada is the trusted source that fashionable
women turn to for the latest information and insights
on fashion, beauty and culture.
Total Average Paid, Verified & Analyzed Nonpaid Circulation
Average for
the Statement Period
Publisher’s Suggested
Retail Price
78,545
22,025
$24.00
Verified Subscriptions
Paid & Verified Subscriptions
100,570
Single Copy Sales
22,594
Analyzed Nonpaid
7,558
Average Paid, Verified & Analyzed
Nonpaid Circulation for the six
months ended December 31, 2012
130,722
Paid Subscriptions
PM
8/9/12 2:32:23
12 202
202_EC_Oct
Average $3.69
*Subject to Audit.
“My first
is
decision
sed
alwaysaba
i do
on ‘c n
a More
this in M
l
n enta
envirow
hout
way it
ing
sacrific
design?”
07 PM
56:
2 12:
4/19/1
ester crewneck
Wool and poly
, wool
polyester shirt
top, silk and
r miniskirt and
and polyeste
d PU booties
croc-stampe
:16 AM
7/12/12 11:37
173_EC_Sep12
173
12
C_Jun
162_E
Page 2 of 5 • 04-1444-8
Alliance for Audited Media
162
e l l ecanada . c o m
Website
ELLECanada.com is the online destination site for fashionistas!
Your essential guide to the latest fashion and beauty trends as
well as celebrity style. Plus, enjoy exclusive videos, slideshows
and feature articles.
unique BROWSERS
T O TA L V I S I T S
PA G E IM P R E S S IO N S / V I E W S
Unique Browsers
274,861
Total Visits
380,281
Page Impressions/ Views
1,219,331
December 2012
e l l e canada
E-Newsletter
Sign up and receive backstage access to
special features, subscriber promotions and
exclusive events.
E-NEWSLETTER - December 2012
Frequency
App
Weekly
Average
Total
Issues
Net
Subscribers
Release
Date
Distribution
Opt-in
Device
3
88,057
89,054
Open
Rate
13.4%
Page 3 of 5 • 04-1444-8
Alliance for Audited Media
be au
ty
e l l e canada
App
6. MA
RK YOU
TERR
ITORY. R
A LIP
PRINT LEAVE
EVER
YW
ON EV HERE (AN
ERYON
D
E).
ELLE
The ELLE Canada mobile app
is currently available for iPhone,
Android phone, Windows Phone
and Blackberry making it convenient
to have access to ELLE Canada –
anytime and anywhere.
To discov
er these
new
fall produ
visit
cts,
elleca
nada.c
Octob
om/
er2012
.
CANA
DA.C
OM
257_E
C_Oct1
2 257
ELLE
CANA
DA
257
8/13/12
1:30:30
PM
TOTAL Mobile Media PAGE
IMPRESSIONS/VIEWS
157,015
December 2012
ADA
ELL E CAN
213
8/9/12
2:06:40
PM
ct12 213
213_EC_O
Social Media
E LL E C A N A D A
Social Media
Join our interactive community and check out exclusive contests and
interviews, behind-the-scenes video, slide shows, expanded content
and much more!
FACEBOO K L I K E S
35,070
T w i tt e r F o ll o w e r s
( t o ta l ) :
24,812
As o f m a r c h 1 1 , 2 0 1 3
Page 4 of 5 • 04-1444-8
Alliance for Audited Media
EXPLANATORY
Brand Universe:
No attempt has been made to eliminate duplication across products. Total brand universe represents the following: Media products reported within this Consolidated Media Report; total
average paid, verified and analyzed nonpaid circulation (core magazine); average net e-newsletter distribution and website activity.
ELLE Canada:
Field Served: Canadian Fashion Magazine.
Published by Transcontinental Media
Issues in this report period: 6 (July, Aug., Sept., Oct., Nov., Dec.)
For additional circulation information, please see the December 2012 AAM Publisher’s Statement for ELLE Canada. (AAM member number 04-1444-8)
Website Activity:
Domains included in Web Activity: www.ellecanada.com
This site uses the cookie-based method to measure unique browsers.
Note: The Total number of unique browsers is adjusted to remove duplicate Visits by the same browser. In other words, regardless of the number of times that a browser visited the
site, they were considered a single unique browser for the period.
Definitions
Page Impressions/Views: The combination of one or more files presented to a viewer as a single document as a result of a single request received by the server.
Unique Browser: A unique and valid identifier. Sites may use (i) IP+User-Agent and/or (ii) Cookie. This metric measures each browser; it does not measure a person. Counting of
unique browsers may overstate or understate the number of individual devices concerned due to factors such as dynamic IP address allocation, significant levels of uniformity in IP
and browser combinations operating through a proxy, cookie blocking and deletion.
Visit: A series of interactions by a visitor with a site without 30 consecutive minutes of inactivity.
Internal Page Impressions: Website activity that is generated by individuals with IP addresses known to be associated with the website. This activity is excluded from the report.
Nonqualifying Activity: Unsuccessful transfers of requested documents, as well as successful transfers of requested documents where evidence suggests that browsers were not
in use (i.e., a human was not viewing the page at the time of the request) are considered nonqualifying and have been deducted from the report.
Apps:
Definitions
Page Impressions/Views: A file or combination of files equivalent to a page of content sent to an App in response to a valid request from a valid (App) unique browser. Included in
the totals on this report are the iPhone, Android phone, Windows Phone and Blackberry Editions of the ELLE Canada App.
Newsletters:
Definitions
Net Distribution: The Newsletters from a given newsletter mailing that reached the subscriber’s e-mail delivery server with a positive status code response received in return, net of
any internal and test addresses. Calculated by subtracting undelivered messages from gross sent messages.
Sent: The total number of messages deployed for any mailing less tester addresses and invalid e-mail addresses.
Undelivered: Messages that did not reach a subscriber due to any of several reasons, including invalid or expired e-mail address, temporary server problems or unsubscribe actions.
(Includes both hard and soft bounces.)
Unique Open Rate: The total number of HTML newsletters opened by a unique (individual) subscriber’s e-mail address, divided by the number of Net Deliveries of the issue.
Total Subscribers Opt-In: The unique number of opt-in e-mail addresses for a particular newsletter that received at least one issue during the period.
Social Media:
Facebook: Likes
Facebook is a social networking website that is operated by Facebook Inc. The number of “likes” are the number of individual Facebook profiles that have signed onto Facebook pages
created and/or branded to ELLE Canada. “Likes” may allow content from these Facebook Pages to be displayed on their personal News Feed tab. The number represented in this
report is the total “likes” and may contain individuals that “like” more than one page (e.g., may contain duplicates). A Facebook profile (account) may not equate to an individual person.
Twitter Followers: (Total)
Twitter is a real-time short messaging service that works over multiple networks and devices. Followers are registered accounts of Twitter who may receive one of ELLE Canada’s
branded “tweets” on their personal Twitter account pages. (A “tweet” consists of a text message of 140 characters or less). The number represented in this report is the total “followers”
and may contain accounts that “follow” more than one feed. (e.g., may contain duplicates) A Twitter account may not equate to an individual person.
To Members of the Alliance for Audited Media:
Data annotated as ‘subject to audit’ represent items reported on the most recent AAM member’s Publisher’s Statement and will be verified at
the next scheduled audit period.
Other data have been examined in accordance with AAM’s Bylaws and Rules, and included such tests and other audit procedures as we
considered necessary under the circumstances.
In our opinion, the other data items contained in this report are fairly stated in all respects material to the totals reported.
Alliance for Audited Media
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Alliance for Audited Media
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