Group 3
Final Project
The Problem
People believe shelter pets have
many negatives compared to
pets from pet stores and
breeders.
Breaking up the Problem
Mind Map & Brainstorm
•People: Social creatures, that desire companions. Can be
Selfish or sympathetic. Having biases against many things,
including shelter animals
•Believe: Reality vs Dream. What some people believe
may not always be truth.
•Shelter: Many negative connotations, such as lonely,
abandoned, & behavour/medical issues.
•Pets: A companion and responsibility, not like an item to
own in comparison to other consumer objects like
electronics.
Mind Map & Brainstorm
• Negatives: In our sentence this is an important
word because that’s how we feel other people
see shelter animals. In a negative way.
• Compared: The main white space we are trying
to cover is the inaccurate comparison between
shelter animals and pet store/bred pets.
• Pet stores: Selling pets for profit, like a
product. Compared to shelters, which save pets
and are non-profit.
• Breeders: Also using animals to make more
animals to make money. Can be inhumane in
situations like puppy mills.
Back to Original Topic Sentence
Animals from shelters are a better option
compared to animals from stores and
breeders.
Our solution: Campaign to inform people
about the myths of animal shelters and
provide real facts.
Possible Solution Methods
• Statistics for Euthanization
• Show two dogs “can you tell
of pets.
which one is from a
• Provide something to not
shelter?”
put down stores and
• Present myths and see what
breeders as much because
the audience thinks, then
they’re still animals that
provide facts and statistics.
need loooove.
• Show images of animals in
• Provide information on
both situations
behavioural tests and other
• Price comparison
screening processes in
shelters.
Solution
Design a campaign to
properly inform people to
make their decision based
on facts.
Poster Design & Definitions
Definitions:
•Breeders: a person who breeds livestock, racehorses, other animals, or plants
•Pet Stores: A pet store or pet shop is a retail business which sells different kinds of animals,
pet food, animal supplies, and pet accessories.
•Shelters: An animal shelter is a facility that houses and disposes of homeless, lost, or
abandoned animals; mostly dogs and cats. Definitions:
•Breeders: a person who breeds livestock, racehorses, other animals, or plants
•Pet Stores: A pet store or pet shop is a retail business which sells different kinds of animals,
pet food, animal supplies, and pet accessories.
•Shelters: An animal shelter is a facility that houses and disposes of homeless, lost, or
abandoned animals; mostly dogs and cats.
Feeling, Tone, & Audience
For our poster, we want an
uplifting informative feel to it.
The audience that we are
portraying to are people who are
looking to buy a new pet.
Sketching and Drafting
Sketching and Drafting
Thank you!