Marketing Best Practices
(add selected company name | logo)
SFC Marketing for Managers | Semester Date
Your name
Your Company in a Snapshot
• Give a company overview
• Describe the company’s customer segments
• Explain why this company excels at marketing
Overview of the company’s marketing
strategy and channels
• Give a brief overview of the company’s marketing strategy based on your research (via the
company’s website and marketing channels and articles written about the company in the business
and marketing media)
• Describe the channels the company is using, i.e. which social media channels, website, app, media
relations, events, email, advertising, other
Marketing Initiative example 1
Provide an example of a recent marketing campaign by this company:
- What was the campaign about / objective
- Who did the campaign target and how
- What was the outcome
- Show visuals of the campaign
Sources | Literature List
• Add all sources you used for your research