JONAROL P. CO BSCRIMINOLOGY 1-H NSTP 2 STRATEGIC PLAN “SINGING FOR A CAUSE” The purpose of this paper is to develop a strategic plan for the grass-roots number of children participating in this valuable activity so that they will develop an appreciation for music and have a lifelong passion for the arts. In developing the plan, it is important to keep in mind the following considerations: • The local economic climate • The demographics of the community • Budget constraints • The needs and interests of the children and their parents/guardians • The ability of our community to provide the necessary support and resources • How we can most effectively leverage existing resources and maximize our return on investment. The plan should address each of the following steps : • Set a realistic fundraising goal • Determine the best fund-raising strategy to achieve the established goal • Identify the appropriate target audience for our campaign • Develop a comprehensive communication strategy to promote awareness of the campaign and motivate potential donors to support it.
