Hello Ramona Marketing Plan: Project HR
Ben Ingram, Zach Newcomb, Lance DeShane, Andrew Sharp, Ryan Dell
BUS330 Principles of Marketing
Dr. Amy E. Kramer PhD
3/29/12
Marketing Plan Table of Contents
Executive Summary……………………………………………………………………………………………3
Introduction………………………………………………………………………………………………………4
Prospective Organization…………………………………………………………………………………...5
Organizational History and Background……………………………………………………………..5
Organization Mission Statement………………………………………………………………………...5
Industry……………………………………………………………………………………………………………6
SWOT Analysis………………………………………………………………………………………………….7
Marketing Strategy……………………………………………………………………………………………9
Marketing Objectives……………………………………………………………………………………………………. 9
Target Markets…………………………………………………………………………………………………………… 10
Competitive Analysis……………………………………………………………………………………...………...…11
Marketing Mix Factors……………………………………………………………………………………………...…12
Tactical Action Plan……………………………………………………………………………………........15
Marketing Staff………………………………………………………………………………………………..20
Marketing Budget……………………………………………………………………………………………21
Monitoring Results………………………………………………………………………………………….22
Conclusion…………………………………………………………………………………...…………………23
References……………………………………………………………………………………………………...24
Executive Summary
Hello Ramona is a 5- piece electronic rock/pop-punk band hailing from the
Quad City area of Iowa/Illinois. As an independently operated act, Hello Ramona has
grown to be quite a success throughout the Midwestern regional area, and all over
the globe through the utilization of Internet media sharing. By observing Hello
Ramona’s success near their roots it is obvious that it is time to effectively share and
spread their music to international levels of popularity. In order to do this Hello
Ramona is striving to make it as a commercial act signed to one of the music
industries “big four” recording labels. Through the methods of touring new places,
reaching new fans, and further utilizing Internet resources to share their innovative
and catchy new music Hello Ramona will attract the attention of a minor record
label. Hello Ramona is actively involved in reaching this goal. The band is presently
hard at work on their first full length CD titled “Diversity” and is working on
promoting it to the masses. Hello Ramona currently sells its music and merchandise
directly through merchandise tables at concerts, and through online stores such as
iTunes, and Big Cartel. The band also takes advantage of fundraising opportunities
through services such as Kickstarter. The band is also a front runner in the Ernie
Ball Battle of the Band’s competition which if victorious will be a momentous
opportunity to the band to perform along some of alternative pop/punk rock’s most
notorious bands and travel to California to break into an entirely new geographical
market.
Hello Ramona Marketing Plan
Introduction
Hello Ramona has caused an uproar in the Quad Cities area with their
unique fusion of electronic, pop, and rock music. They have accumulated hundreds
of fans in their hometown but it is now time to broaden their horizons and let the
world know about their amazing talent. Through the use social media, digital music
services, live shows, and word of mouth Hello Ramona is now looking to expand
their territory and capture the hearts and ears of currently unaware musical
enthusiasts. The most effective way to accomplish this goal is to grab the attention
of record labels that will sign Hello Ramona, distribute their records, and take over
the marketing of this band to reach a wider audience and broaden demographics.
The effort to achieve these goals is known as “Project HR”. Project HR is being
overseen by a consulting group consisting of a team of marketing students close to
the band who are thrilled by the opportunity to promote Hello Ramona. Members
include Zach Newcomb, who is using past marketing experience to bring knowledge
to the team, Ben Ingram, an avid fan of Hello Ramona involved in many social circles
that fall under the band’s target markets, Andrew Sharp, who brings an assertive
business mindset to tackle potential markets and close deals, Ryan Dell, whose past
research experience will prove valuable in determining the best course of action,
and Lance DeShane, Bassist for Hello Ramona who will bring inside information and
invaluable direction to the cause.
Prospective Organization
Organizational History and Background
In two years, Hello Ramona has been a force to be reckoned with. After
graduating from high school in 2011, their new style of music has taken the local
music scene by storm. You won’t come across a band like Hello Ramona everyday.
The 5 piece band out of the Quad Cities, Iowa/Illinois formed in October 2010 when
members of previous bands joined together combining their unique sounds, and not
only crosses multiple borders to spread their music, but they cross genre lines as
well.
These young men have been featured on Bryan Stars, Fearless Radio, & The
List Magazine (Feature, 2011). They have released their first EP “Young, Dumb, &
Full Of... Fun” on iTunes June 16th, 2011. The pop scene is struggling in Iowa, which
is why Hello Ramona is aiming to be something new and different. Mixing pop, rock,
hardcore, electronic, and even dub step genres, Hello Ramona is nothing but
original. Starting 2012 with a fresh new line-up including recently added members
Lance DeShane (Previous vocalist for “From Gardens to Graveyards”), and David
O’Brien (previous guitarist for “Save Us Hollywood”) Hello Ramona is on the verge
of releasing their second EP this coming winter.
Organization Mission Statement
The mission of Hello Ramona is to create and spread a new and energizing
genre of music that will inspire and speak to its listeners while performing exciting
live shows and making sure that fans are having an all around good time.
The mission statement of Project HR is to use social media, digital music
services, live shows, and word of mouth Hello Ramona to expand Hello Ramona’s
fan base and to grab the attention of record labels that will sign Hello Ramona,
distribute their records, and take over the marketing of this band to reach a wider
audience and broaden demographics.
Industry
The music industry is a 67.6 billion dollar industry worldwide (Music, 2011).
It is used to describe those who sell musical recordings and live performances.
Everyone from artists and bands, record labels, and the technical workers such as
producers and engineers are part of the music industry. Along with signed artists,
there are also unsigned or independent artists such as Hello Ramona. Hello Ramona
is looking to attract the attention of major and independent record labels to sign a
record deal with. Major labels consist of one of the “big four” music distribution
companies including SONY-BMG, UNI, and WMG, and EMI (IFPI, 2005). These
enormous companies produce and supply records to music stores across the world.
Below major labels are the major-distributed independent labels. The overall goal of
the independent label record is to find talent and steer them to major record label
deals. The major competitors in this market include UNI, and SONY-BMG. Once an
artist is discovered by one of these record labels, they work their way up in the
music industry. Hello Ramona’s initial goal is to sign to one of these labels. The band
must compete against other unsigned artists to attract the attention of these
independent record labels. Some of the factors in the market environment for
record labels include legal issues such as the growing problem of music piracy and
copyright issues. An estimated 12.5 billion dollars in revenue is lost in the music
industry due to the unauthorized use, reproduction, and distribution of intellectual
property (Kerin, Hartley, & Rudelius, 2011, P.94). Copyright infringement not only
leads to lost sales but also lost jobs, royalties, wages, and tax revenue (Kerin, Hartley,
& Rudelius, 2011, P. 94). While these actions have been deemed illegal through the
United States Copyright law, a large majority of the public perceives the actions as
okay to do. The likely reason for such acceptance of infringement is the economic
strain on consumers. Many music lovers have the desire to purchase records from
their favorite artists but not the ability to. At current prices 19% of adult music
listeners say that music prices are too expensive (Music, 2011). That equates to
quite a large audience and potential millions of dollars not being spent. The great
recession of 2009 saw stock prices rapidly drop and the effects are still being felt
today. While the economic outlook is improving, unemployment still sits at a high
9% and consumer’s confidence in spending is low as they save money for fears of
another financial crisis (Paradis, 2009). The fight against copyright infringement
includes the passing of bills such as the Stop Online Piracy Act, or SOPA bill. Other
non-legal methods involve technological tools and social media through services like
Pandora Radio, and Spotify music services that give users free access to digital
music and premium plans for paying users.
SWOT Analysis
The following SWOT Analysis shows the internal and external factors
affecting market opportunities for Hello Ramona. Favorable factors include the
band’s strengths and opportunities, while unfavorable factors include opportunities
and threats.
Type of factor
Location of
Factor
Internal
External
Favorable
Unfavorable
Strengths
 Band members are very
talented musicians with
composing expertise, a unique
style, and creativity.
 The band has created a very
loyal fan base in Iowa and
online.
 Taken advantage of every social
media tool available to reach
more ears.
 Strong desire and combined
passion for playing music.
 Created a stable source of
revenue through music sales,
live shows, and merchandise.
Opportunities
 Upcoming summer brings
chance to tour and focus on the
band.
 Battle of the Band competition
to perform at Van’s Warped
Tour.
 Kickstarter projects to raise
funds.
Weaknesses
 Limited by funds to tour
and play more venues
across new areas.
 Poor allocation of band
revenue.
 Distraction by other
duties/responsibilities.
 Need for new music.
 Limited audience both
geographically and by age.
Threats
 Competition from already
established bands and
others unsigned.
 Lost revenue due to music
piracy.
 Poor economy makes it
hard to complete sales.
In Hello Ramona’s favor internally are its strengths of very talented and
passionate musicians who have created a stable source of revenue through its
established fan base in the Iowa/Illinois area and online. Favorable external factors
include the band’s opportunities this summer to focus on touring and performing
with renowned bands in Chicago at Van’s Warped Tour. The band also is making use
of Kickstarter to raise funds for their projects.
Unfavorable factors include internal weaknesses such as being limited by
funds, and poor allocation of the band’s resources. Also threats from other bands
competing in the same market and music piracy affect the band.
Marketing Strategy
Marketing Objectives
The goal for Hello Ramona is to maintain a positive, strong growth of music
sales throughout the year. The budget for the band is limited so Hello Ramona must
make use out of every dollar and ensure that every dollar being used is for the wellbeing of the band. Hello Ramona also hopes to achieve a wide variety of music fans
and become sought after music group popular locally, nationally, and hopefully
internationally. Hello Ramona hopes to leave their mark on the music industry and
let the world know that they are here for the long run. These are the goals for the
next 5 years.
Current Market: Hello Ramona currently tours in bigger cities in Eastern
Iowa. The fan base for the band is currently strong with 3,000 Facebook Fans. Our
goal is to get their name out locally before they hit the national stage. Hello Ramona
is currently looking for smaller record labels to get signed by.
New Market: By the year 2015, Hello Ramona will have expanded its
boundaries from Eastern Iowa to the national stage. The goal is to gain a new fan
base while still maintaining a strong bond with original fans. Another goal is to
increase revenue every year while still maintaining the quality music that we have
already established. For these goals to become a reality, a major record label must
sign Hello Ramona.

Nonfinancial goals
1.) To retain its image of being a top quality band that continuously
competes with other bands.
2.) Expand our market from the Quad City area to a national level.
3.) Tour the country and get our music known to the public.
4.) To be signed by a minor record company by the year 2013
5.) To be signed by a major record company by 2015.

Financial goals
1.) To obtain a return on investment.
2.) To increase ticket sales by 500%.
3.) To increase merchandise sales by 200%.
4.) Maintain growth of 125% for the first two fiscal years.
5.) Double profit for years 2015/16
Target Markets
The primary target market for Hello Ramona includes a large audience due to their relatable lyrics and
high-energy performances. Most of their audience is younger and ranges from ages 13-25.
Potential Customers
2013
2014
2014
2015
Below 13 years
Growth
2012
Annually
20%
2,500
3,000
3,600
4,320
5,184
13-25 years
100%
21,000
42,000
84,000
168,000
336,000
Above 25 years
50%
6,000
9,000
13,500
20,250
30,375
29,500
54,000
101,100
192,570
371,559
Total
* Numbers based off of social media fans, iTunes sales, and video counts
Music can be marketed to many demographically varied individuals because of
how the listeners are open to interpret and enjoy it and choose what they listen to and
purchase at any age. Due to the fact that the song lyrics are written in English the market
is likely to be largely English speaking, not really a problem though since English is
spoken around the world. Geographically the band will be operating within the United
States with its 9,826,675 sq km and 313 million potential fans (The World, 2012).
Knowing that the largest groups of fans are between 13-25 years of age, a critically
important demographic to notice is university students. College campuses are definitely
areas of opportunity to be taken advantage of. The fans of Hello Ramona purchase their
music on iTunes, which has generated approximately 300 dollars in the past three months
as well as purchase their merchandise both online and at their live performances. This
artist is striving to continue to expand its target markets as well as create new target
market in order to create a following that will be strong and produce profit.
Competitive Analysis
International and local signed musicians and bands. – One category of
competition for Hello Ramona is the already established commercial bands in existence.
Commercial music makes up 71% of retail music sales (IFPI, 2011). Commercial artists
are a huge roadblock for Hello Ramona’s success because major label companies stick
with them, as they are already huge profit makers for the companies, drawing in listeners
by their name alone.
Independent musicians and bands. - There are thousands of unsigned artists
competing to catch the attention of record labels. Every other band that is signed to a
label represents a missed opportunity for Hello Ramona. Hello Ramona sets themselves
apart from the competition through their unique mix of electronic and rock sounds. The
band also has a strongly loyal fan base helping propel them to the national recognition
that both the band and unaware music lovers everywhere deserve. One way they are
competing against unsigned artists is by the Ernie Ball Battle of the Bands. This
competition sponsored by companies such as Guitar Center and ReverbNation seeks out
the best of undiscovered talent in order to give them a chance to play the Ernie Ball stage
at Van’s Warped Tour in California. Hello Ramona is first competing to play the tour’s
venue in Chicago, Illinois and if the judges, well known names in the industry, pick them,
they will be awarded with the stage in California. This is a huge opportunity for the band
considering all the attention they will receive if successful especially in the entertainment
and media capitol of the country. Currently the band is in 2nd place trailing just a few
votes behind the front-runner.
Marketing Mix Factors
The four marketing mix elements for Hello Ramona’s marketing program are
detailed below.
Product Strategy
Hello Ramona’s product strategy focuses on what products Hello Ramona is
selling, how product quality is ensured, and how the products will be sold.
Product Line. Hello Ramona focuses its sales on three distinct areas: record
sales, merchandise sales, and of course concert sales. Record sales currently include
its premiere debut EP titled “Young, Dumb, & Full Of …Fun”. Hello Ramona also
recently released the single “What You Want”, a track from their upcoming full
length CD “Diversity”. Merchandise includes graphic tee band shirts, wristbands,
and pins, and concerts are largely focused around the Iowa/Illinois area but expand
to include areas all over the Midwest when touring.
Product Quality. Currently all of Hello Ramona’s music is self-recorded
through band member Travis Harm’s recording studio. Travis has state of the art
recording equipment and expertise in the field, which proves a major advantage for
the band since they are able to record high quality professional sounding music
while saving an estimated 1500 dollars in recording costs that Travis charges other
clients. After signing with a record label the band looks forward to recording in a
professional recording studio. Merchandise is designed by the band members
themselves and then brought to reality through the clothing company Big Cartel
who manufactures the merchandise and then sells it through their online store at
helloramona.bigcartel.com. Concerts played by Hello Ramona are high quality
through the high quality of their instruments, amplifiers, and technical effects.
Methods of sales. Hello Ramona sells its music through two different methods.
Fans can currently purchase a hard copy of the band’s EP, or purchase songs
individually through the iTunes music store. Currently the band relies on concert
dates to sell their hard copy because no record company has distributed their music
through retail. Merchandise is also largely sold directly by the band during their
concerts and also through Big Cartel as stated before. After signing to a record label
Hello Ramona hopes to be able to get their merchandise sold through local and
eventually nationwide Hot Topic locations.
Price Strategy
Hello Ramona sets prices differently depending on the medium of purchase
such as online sales and concert sales. The EP “Young, Dumb, & Full Of Fun sells for
$5.94 on iTunes and $5.00 directly from the band. Digital copies of single tracks are
$0.99. Merchandise also differs between mediums of purchase. At live shows
wristbands are $5.00, shirts $15, and pins $1.00. Through Big Cartel the prices are
$3.99, $13.99 respectively and pins are not available for online purchase. Prices for
these products are standard to the market and aren’t subject to much change if the
band is signed to a label. Concert tickets on the other hand will most likely see
substantial increases in price if signed. Currently tickets range from $5 to $20
depending on the venue and the other bands playing.
Promotion Strategy
Hello Ramona uses a wide variety of methods to promote their band and get
their music heard in new places. In order to reach new fans, Hello Ramona
occasionally offers single songs as a free download online. The band also jumps on
any opportunity to open up for an already established band, often free of charge or
even by selling tickets for the performance. Hello Ramona takes advantage of every
popular form of social media from Twitter to Pure Volume in order to build a
connection with their fans. Future possibilities for promotion include requesting
local radio play, and widening their market reach by playing at critical locations
such as college campuses, and bars.
Place (Distribution) Strategy
As stated before Hello Ramona is largely responsible for the distribution of
their music and merchandise. Services such as iTunes and Big Cartel assist in getting
their products into the hands of more consumers. As the band’s popularity and
resources increase distribution will be shifted to the responsibility of the band’s
manager and record company. Records will be distributed to various music retail
stores and merchandise to various clothing outlets.
Tactical Action Plan
Based upon the Marketing Mix Factors listed earlier, Hello Ramona will use a
specific route and specific actions to complete their goals. The first part of the tactical
action plan is to describe each of the components of it and what approach is going to be
used specifically.
Advertising
To reach the audience that exists and reach a new and larger audience Hello
Ramona will advertise using strategies that have proved to be useful for other artists. The
first part of advertisement that will be addressed is social media websites. By using
websites like Facebook, Twitter, MySpace, and many other page based resources Hello
Ramona will have a free way to advertise to their fans. This is something that they
already do and do well. They will post at least one status a day in relation to one of the
following; new music that will release soon, any new or old merchandise and deals on
merchandise that now exist on their online stores, the Ernie Ball Battle of the Bands, the
Kickstarter project they are involved in, any new promotional photos or photos that
support the band, and any place that fans can download and purchase music made by
Hello Ramona. Also with these free social media websites this artist has the option of
paying to have their fan page put on the side panel of Facebook and pay to advertise the
page to many new members. This can be done by creating an advertising account where
you can pay up to $1.29 per person that clicks on the artist’s advertisement. In this
advertising section of Facebook the user can then create a budget that limits the amount
of money that they can spend on advertising. This is something that Hello Ramona
should experiment and invest $250 dollars into and see what results will come from the
advertisement placed. This growth can all be tracked on the website and is very useful.
(http://www.facebook.com/business/ads/) Many businesses have shown large results
from using this method and Hello Ramona should see a large growth as well. Another
main form of advertisement that Hello Ramona needs to get involved in is YouTube.
Through YouTube, Hello Ramona may place music, live videos, updates, music videos
and interviews on the Internet for fans to view for free. This form of advertising can
really get the band advertised to new people because based on how similar the videos the
artist posts are to other popular videos, your video can be seen on the side of the screen
under related videos. Hello Ramona currently has two songs videos up that have broken
over 35,000 views. This is a great start for the band but they need to release a music
video and strive for a million views on this website. This type of advertising could be
great for sales of records and merchandise as well as catch large attention from record
labels.
Public Relations
Hello Ramona needs to begin reaching the community and doing things of
importance to them. This artist must begin playing some free shows, and doing hosting
benefits where all money made will go to charity. This type of an event can prove to be
advertisement that can reach newspapers and even magazines if a large amount of money
is raised. This is an advertising style that Hello Ramona needs to get involved in for it can
become very beneficial to them because any form of good publicity is substantial for the
artist. Artists such as U2 have very successfully done charity work and have shown
substantial success from it. One tour that U2 were planning on putting on had massive
amounts of charity donations. “Irish rockers U2 are planning to donate almost $12
million (£8.3 million) of the profits from the band's upcoming world tour to charity.”
(U2, 2009) Another form of Public Relations that can be done would be meet and greets.
This is where the artist will set up a time where fans and other people can come and meet
them and develop a personal relationship with the band members. This type of public
relation should be done bi-monthly in the form of free shows or simple signings and
giving away samples of music and other merchandise.
Sales Strategies
The incentive programs for representatives and distributors as well as prospective
customers will be both efficient and effective. The strategy of selling products produced
by Hello Ramona will be through personal sales at shows and events as well as through
an online merchandise store and iTunes. At events that Hello Ramona plays, the artist
will set up a table or counter where they can distribute their products to customers. This
table will need to look catchy and professional at the same time. To do so the artist
should set it up with 2 different mannequins that model 2 different shirts that consumers
and fans may purchase. Behind the 2 main shirts their other shits shall be put on display
by being hung up on an overhead banner that will have a place to present these other shirt
designs. Also on this table the “Young Dumb and Full of Fun” EPs must be placed as
well as 2-inch wristbands that the band has for sale. Right in front of everything should
be a mailing list that fans can sign up for. To boost sales, the band members need to go
and talk to different fans that are out in the crowd after they play to build a relationship
and get them to purchase their merchandise. The other way that the band sells their
merchandise is through the Internet. The first method of online sales is through an online
store called bigcartel.com where people can order shirts, CDs, wristbands, etc. When
people place an order through this store their order is sent to the artist where they can
then ship out the order to the address provided. The other method of selling items online
specifically relates to selling the music by Hello Ramona. This store is called iTunes. On
iTunes, the artist sets up an account and can place their music on the iTunes store and
money is sent to their account through this site every time a person purchases their album
online or individual tracks online. Eventually, this marketing plan will help Hello
Ramona to achieve their goal of becoming a signed band. When this goal is achieved,
merchandise will begin to go to major distributors like Hot Topic, Best Buy, Target and
many other large retail businesses. This will help the sales of Hello Ramona substantially.
Product Line
Hello Ramona has two parts of their product line because they are both an
entertainment service that people can pay money to see perform and an artist that offers
merchandise for its fans to use. As a service, Hello Ramona is an artist that performs for
money in front of fans and other spectators. Through these live performances Hello
Ramona makes $100-$250 as a fee charged for their service as an entertainment act. This
is something that will continue to profit this artist and will continue to get larger. In the
future they plane to charge up to $1000 dollars a show and this guarantee will only get
larger the longer they are a band and the more popular they grow. The other part of the
product line is the bands merchandise. Right now the band has four different shirt
designs, one EP, and some wristbands for sale at different prices that were described
earlier. These prices are not subject to change because most artists charge a similar price
for their merchandise but Hello Ramona will need to get a larger variety of items. They
should at least have ten different shirts to sell as well about 2 different tank tops. Also,
the band needs to invest in getting hoodies and booty shorts for women. Adding these
different items will help to increase sales of merchandise and give the consumer more of
a variety to choose from. The hoodies should cost around 30 dollars and the booty shorts
15 dollars. Posters should be made that have promotional pictures of the band and their
logo on them and sell for five dollars. Another thing that will be available soon is their
debut album titled “Diversity.” This album will sell for about 10 dollars. Also, this should
be sold as a purchase deal where the customer can get the new album plus a shirt and
poster all for about 20 dollars. This promotion will boost the sales of shirts and posters
and get them sold quicker. Package pricing successfully administered to Hello Ramona’s
merchandise so that more items get sold together.
Distribution Strategy
As far as the distribution strategy that Hello Ramona is currently using, it needs to
be slightly revamped and more efficient. The band needs to get the new items and sell
them at a more adequate rate. This would include creating excel charts so that they can
monitor their sales, expenses, and other things more specifically. They will continue
using online stores and live concerts to sell their merchandise but as a future goal will
begin to have distribution into large stores and companies that distribute musicians and
artists’ products. This will get them into the main stream and help them to break all their
previous sales numbers and will help them to continually grow into an artist that
everyone will want. With this tactical plan, Hello Ramona will be able to reach their
goals and impress and gain the support of record labels all around. They are on the right
track and need to continue to break new grounds and use new strategies and plans of
action to reach their dreams of becoming a financially successful and popular band that
makes a living playing music and performing for fans.
Marketing Staff
The tactical action plan is to be carried out by the band members of Hello
Ramona and the Project HR marketing staff. It is the role of the band to implement the
pricing and product strategies outlined and to commit to the public relation goals set.
Project HR, in addition to putting together this marketing plan will support Hello
Ramona’s endeavors by acting as publicists, spreading the band’s news and music to new
audiences through their own personal connections. The key individual within the Project
HR is Lance, as he’s a member of Hello Ramona and knows how the band operates from
within. Lance is responsible for making sure everyone s doing what he wants to see gets
done with the promotion; he knows what his band (Hello Romano) needs. A large part of
the marketing group will consist of Andrew Sharp, Zach Newcomb, Ben Ingram and
Ryan Dell. Our jobs are to make sure that we are fully aware of what everyone else is
doing for promotion, so we are not executing the same promos. Each of us has to decide
what would work and what wouldn’t work. Our overall goal is to establish Hello Ramona
has a band to be reckoned with.
Marketing Budget
The following budget was made to reflect the next years operating revenue,
expenses, and net profit in a general fashion, predicting the numbers to the best ability.
Included are revenues from live performances and merchandise sales with subtractions of
common expenses such as traveling and lodging costs, and advertising fees.
The following bar chart takes the net profit calculated by our marketing budget
and projects its growth over the next five years according to our financial goals.
Monitoring Results
When evaluating the results and success of this plan, we must evaluate the band’s
growing popularity and income. Goals, both nonfinancial and financial have been set for
the band and if actual results match up with these goals then the marketing plan has been
a success. If this marketing plan helps Hello Ramona reach out to new audiences and also
creates new streams of revenue, then we have accomplished what we wanted. We are
using different charts and graphs to illustrate these changes. One way to monitor progress
according to the plan is to hold periodic evaluation sessions. These meetings held once a
month will include all band members and us, the marketing team helping them succeed.
During these meetings we will discuss achievements and weaknesses holding success
back, and what needs to be down to stay on that path towards success. All in all, we
believe that Hello Ramona is an extremely marketable band and has what it takes to
achieve superstar status. We also believe that the plan that we are implementing greatly
helps the bands efforts in getting signed by a record label.
Conclusion
All in all, this concludes Project HR’s marketing plan and analysis for the band
Hello Ramona. Through the extensive research and speculation of factors such as
industry, competition, the marketing mix, and the tactical action, this plan reflects the
values and goals set forth by Hello Ramona. By following this plan diligently, continuing
to learn and observe the music industry, and by continuing to follow their passion for
music and what they do Hello Ramona will surely move forward on the accomplishment
of these goals.
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Feature Artist: Hello Ramona!. (2011, March 21). www.thelistmagazine.biz. Retrieved April 22,
2012, from www.thelistmagazine.biz/2011/03/feature-artist-hello-ramona.html
Kerin, R. A., Hartley, S. W., & Rudelius, W. (2011). Marketing (10th ed.). Boston: McGrawHill/Irwin.
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