WIPO/INV/BEI/02/14
SECOND INTERNATIONAL FORUM ON
CREATIVITY AND INVENTION - A BETTER
FUTURE FOR HUMANITY IN THE
21ST CENTURY
Beijing, May 23 to 25, 2002
CONDITIONS FOR SUCCESSFUL ECONOMIC AND
SOCIAL USE OF INVENTIONS
AND INNOVATIONS
Document prepared by Mr. Byeong Yong LEE, Deputy Director,
International Cooperation Division, Korean Intellectual
Property Office (KIPO), Daejon (Republic of Korea)
1
Problems in the Process of Commercialization
 Survey on the successful commercialization (April 2002 - KIPO)
- Object: companies and individual inventors
- Result of the survey
Pr obl ems i n t he pr ocess of
commer ci al i zat i on
ot her s
23. 2%
i nsuf f i ci ent f und
39. 9%
count er f ei t i ng by ot her s
16. 3%
mar ket i ng
20. 6%
*insufficient fund (39.9%), marketing (20.6%), counterfeiting (16.3%), others (23.2%)
2
12
10
8
6
4
2
0
V
Ho ehi
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me
e
El appa s
ec
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ic
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e
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ar mi c
a
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u.
..
Co
ns Foo
t
d
Mi r uct s
sc
el i on
la
n.
..
Number
of
Company
Ut i l i zat i on of Pat ent & Ut i l i t y
l ess t han 10%
10%-20%
20%-30%
30%-40%
40%-50%
over t han 50%
I ndust r i al Cl assi f i cat i on
3
5
4
3
2
1
0
Technol ogy
Mar ket i ng
I nt er nal capaci t y
Ve
Ho hi c
me l e
El ap. s
ec
t r ..
Ma i . .
ch
in .
Ch er y
Ph emi
ar ca
ma l
c.
..
Co Fo
ns od
Mi t r u. s
sc
el . .
l.
..
Scal e( Max 5)
Li ker t
Mai n Fact or s f or Successf ul Commer ci al i zat i on by
I ndust r i al Cl assi f i cat i on
I ndust r i al Cl assi f i cat i on
4
Main Factors for Successful Commercialization
Technology
Marketing
Excellence of invention
Excellence of
manufacturing
technology
Complementary/
continual development
after patent registration
Efficient management
of patent
Advertisement
Increasing demand
Distribution strategy
Price strategy
Exclusive production
and sale by patent right
Internal Capacity
Sufficient
infrastructure for
domestic and
abroad demand
CEO’s ability
Financial capacity
Human resources
Sufficient equipment
5
Main Factors for Successful Commercialization
Sector
Vehicles
Electric home
appliances
Technology
 Excellence of
invention
 Efficient
management of
patent
 Excellence of
invention
 Excellence of
manufacturing
technology
Marketing
 Exclusive
production/sale
 Advertisement/
distribution
strategy/
Price strategy
 Sufficient
infrastructure
for domestic
and abroad
demand
 Financial capacity
 Increasing demand
 Advertisement/
exclusive
production/sale
Internal
Capacity
 Sufficient
infrastructure
for domestic and
abroad demand
 CEO’sability/
Financial capacity/
Human resourecs
Electrical & electronic
equipment
 Excellence of
invention/
Excellence of
manufacturing
technology
 Complementary/
continual
development after
Patent registration
 Price strategy
 Advertisement
.
 CEO’s ability
 Financial capacity
6
Main Factors for Successful Commercialization (cont’d.)
Sector
Industrial machine
Chemicals
Technology
 Excellence of
Invention/
Manufacturing
technology
 Efficient
management of
patent
 Complementary/
continual
development after
Patent registration
 Excellence of
manufacturing
technology
Marketing
 Price strategy
 Advertisement
 Advertisement
 Exclusive
production/sale
Internal
Capacity
 CEO’s ability
 Human resourecs
 Financial capacity  Sufficient
infrastructure
for domestic and
abroad demand
Pharmaceuticals
 Excellence of
invention/
Excellence of
manufacturing
technology
 Complementary/
continual
development after
patent registration
 Exclusive
production/sale
 Advertisement
.
 Human resourecs
 Sufficient infrastructure
for domestic and
abroad demand
7
Main Factors for Successful Commercialization (cont’d.)
Sector
Foods
Construction
Technology
 Excellence of
invention
 Excellence of
manufacturing
technology
 Excellence of
manufacturing
technology
 Excellence of
invention
Marketing
 Distribution strategy
 Advertisement
 Advertisement/
Increasing demand
 Exclusive
production/sale
Internal
Capacity
 Human resources
 Sufficient equipment
 Human resources
 Sufficient
infrastructure
for domestic and
abroad demand
Miscellaneous
 Excellence of
manufacturing
technology
 Complementary/
continual development
after patent registration
 Exclusive
production/sale
 Increasing demand
 Human resources/
Sufficient equipment
 Sufficient infrastructure
for domestic and
abroad demand/
Financial capacity
8
KIPO’s Policy
 Objective:
To facilitate commercialization of the patents
owned by SMEs and individual inventors
 Financial Assistance
 Marketing Support
 Anti-Counterfeiting Activities
9
800
700
600
500
400
300
200
100
0
Pat ent
appl i cat i on
abr oad
Maki ng t r i al
pr oduct
Sear chi ng
pr i or ar t s
Eval uat i on
of pat ent
Fi nanci al Assi st ance ( uni t : mi l l i on won - 2001)
10
KIPO’s Policy (cont’d.)
 Marketing Assistance
 Patent Commercialization Committee
 To foster development of SMEs and venture companies possessing globally
competitive technology
 Under the cooperation with relevant organizations such as:
. Ministry of Commerce, Industry and Energy (MOCIE)
. Korean Intellectual Property Office (KIPO)
. Korea Invention Promotion Association (KIPA)
. Small and Medium Business Administration
. Korea Technology Credit Guarantee Fund
. Small and Medium Industry Promotion Corporation
 Providing a one-stop-service system; incubation, financing, management, and
marketing for qualified companies
11
KIPO’s Policy (cont’d.)
 Patent Angel Club
 To support venture companies willing to commercialize patented technology
 Club Members:
– Lead angel: general investors
– Support angel: patent attorneys, accountants
 Organizer: Korean Invention Promotion Agency (KIPA)
 Center for Patent Technology Valuation
 To facilitate technology transfer and commercialization by establishing a
valuating system for patented technology
 Standing Mart for Patented Technology
 To help technology transfer by holding the on-line and off-line technology
mart and providing meeting place with investors
12
KIPO’s Policy (cont’d.)
 Reinforcing Anti-Counterfeiting Activities
 At the domestic level, to establish sound business practices and protect
consumers
 At the international level, to prevent trade conflicts and facilitate foreign
investment
 Major activities:
. Investigation and analysis of counterfeit products’ circulation
. Education campaigns for merchants and consumers of counterfeit goods
. Operation of Counterfeiting Complaint Center
13
Trinity for Success
Successful Use
Inventor’s
Effort
Marketing
Strategy
Government’s
Support
14
Thank you very much for your attention!
Contact point :
Byeong Yong Lee, International Cooperation Division
Korean Intellectual Property Office, 920, Dunsan-dong, Seo-gu,
Daejon Metropolitan City, 302-701, Republic of Korea
Tel: 82-42-481-5072 / Fax: 82-42-472-3459 / e-mail: kpleeby@yahoo.com
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