Consumer Awareness
Lesson 1 - Commercial
Courses: SNC1D/SNC2D
Curriculum Expectations
Learning Goals
A1.2 select appropriate instruments and materials for particular
inquiries
At the end of the lesson, students will be
able to:
 hypothesize which consumer products
are better for the environment from
information provided by companies
 test the effectiveness of each consumer
product compared to others in the
market and make conclusions
 communicate findings in a creative
manner (commercial)
A1.8 analyse and interpret qualitative and/or quantitative data to
determine whether the evidence supports or refutes the initial
prediction or hypothesis, identify possible sources of error, bias, or
uncertainty
A1.10 draw conclusions based on inquiry results and research
findings, and justify their conclusions
A1.11 communicate ideas, plans, procedures, results, and
conclusions, orally, in writing, and/or in electronic presentations,
using appropriate language and a variety of formats
Connections to Kruger Products
 Emphasize Kruger Products commitment to sustain a healthy environment
 Outline and describe several consumer products that Kruger Products provides
 Highlight how Kruger Products is a progressive company when it comes to implementing different sustainable
strategies
 Many of Kruger Products’ products are more eco-friendly than other products provided by competing companies
Instructional Components and Context
Readiness
Prior to the lesson, students will:
 be familiar with the main components of a
commercial
 be aware of different companies that sell similar
products to Kruger Products
 have an idea of how to analyse and interpret
qualitative data
Terminology
Post-consumer products, EcoLogoM, biodegradable,
hypoallergenic, and eco-friendly
Materials
1. Access to the different types of consumer products
Kruger Products provides at
http://www.sustainability2015.ca/products_consumer
_products.html and
http://www.krugerproducts.ca/english/brands.html
2. Video camera
3. Computer for video-editing
4. Access to the Media Awareness Network at
http://mediasmarts.ca/
Minds On
Connections
Groups of 3 Activity
Assessment for Learning
Description
Students can use graphic
organizers to organize
their information
In their groups, students are to brainstorm what makes an effective commercial. They
are to use the Media Awareness Network at http://mediasmarts.ca/ to help them
determine the key components of a commercial. Groups are to record these
components for reference.
Once finished, students are to peruse all consumer products that Kruger Products
provides at http://www.sustainability2015.ca/products_consumer_products.html and
http://www.krugerproducts.ca/english/brands.html, becoming familiar with each product
and how it is environmentally friendly.
M
trademark of TerraChoice used under license
STAO 2013
1
Next, groups are to select a competing tissue company (e.g., Kimberly-Clark
https://www.kleenex.com/Products.aspx ), become knowledgeable of this company’s
consumer products, and determine how they could adopt some of Kruger Products’
sustainable initiatives to make their products more eco-friendly.
Action!
Groups of 3 Activity
Description
Students are to write a script of their commercial taking into account the key
components of an effective commercial, Kruger Products’ products, and how these
products are ideal for consumer consumption as opposed to other brands due to their
commitment to developing eco-friendly products. The commercials should be written
with a specific audience in mind and should not be more than 3 minutes long.
Assessment as Learning
Students can write a
persuasive essay instead,
emphasizing why Kruger
Products’ products are a
wiser purchase.
Consolidation
Groups of 3 Activity
Assessment of Learning
Description
Students can read their
essay to the class instead
of presenting a
commercial
Groups are to film their commercial, edit it, and present it to the class. At the end of
the presentation, groups will survey the class to determine whether their commercial
was effective in promoting Kruger Products consumer products.
STAO 2013
2