GEM: Grace Entertainment Media
An Interactive Hub for Christian Media
GEM: Mission
To provide Christian media content across
all social-internet media platforms so that
users around the world can be exposed to
Christian values in their everyday walk
through life.
 Provide revenue streams for Christian
Churches and Non-profit organizations to
help support their programs.

GEM: Background
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Early stage multi-media company
Provides Christian filtered content across
media segments: Movies, TV, Music, etc.
Experienced management team (over 20
yrs. each)
Monetization through Advertising, Affiliate
agreements (royalties), User fees
Access via all computer-smart devices
Company addressing market need at time
when Social Media is growing at 20% per
year
GEM: Market Factors (Drivers)
Utilization of Social Media is increasing as
minutes of use increase (21%/year).
 World-wide purchasing of goods and
services is increasing across four regions.
 Religion is still a very important concept
to 80% of the general US public.
 People located in all regions are over 50%
likely to purchase products via
internet/social media.

SM Total Time Spent by Device:
(Minutes in 000,000,000)
Total
430.4
362.7
348.6
PC
520.1
21%
4%
2012
Mobile
Web
28.1
23 22%
Mobile
Apps
129.4
58.8
0
2011
120%
200
400
600
Nielsen, The Social Media Report 2012
How Likely to Purchase Via SM in 2013
Percentage
(Nielson 2012)
90
80
70
60
50
40
30
20
10
0
Entertainmnt
Travel/Leisure
Food/Bev
Home Elec
Appliances
Clothing
Restaurants
Financial
Dating
Region
Nielsen, The Social Media Report 2012
GEM: Characteristics of RespondentsExisting Research Data
Surveys by Gallup Poll and Nielsen-20112012 and databases
 Major Characteristics: Respondents

◦ Time on Devices,
◦ Importance of Religion
◦ Likely to Purchase via SM
Importance of Religion-all respondents
70
Percent %
60
50
40
1992
30
2002
20
2012
10
0
Very
Important
Fairly
Not V.
Important
Import
Survey Response
No Opinion
Gallup Poll: www.gallup.com/poll
GEM: Environmental Factors-2
Church membership & attendance
declining-provide religion (ministries)
online
 Social care (c to b) interactions
increasing-highest in younger age groups
 Advertising on-line is positive-68%
(largest revenue source for media
companies)

Church Membership (% respondents)
80
70
Percent %
60
50
40
Yes
30
No
20
10
0
1992
2002
Years
2012
Gallup Poll: www.gallup.com/poll
Frequency Attendance
How Often Do You Attend Church
Never
Seldom
Once a month
2012
2002
Almost once/wk
1992
Once a week
0
10
20
Percent %
30
40
Gallup Poll: www.gallup.com/poll
% Engaged in Social Care by Age
Percent Prefer Social Care
Company Contact
40
37
35
35
31
30
26
25
24
20
17
15
10
5
0
18-24
25-34
35-44
45-54
55-64
Nielson Social Media Report 2012
Over 65
Social Media Revenue-Ad Perception
17%
Ads Annoying
32%
Pay Attention to
Ads
Profile Based Ads
OK
25%
Ads Connect to
Brand
26%
Nielson Social Media Report 2012
GEM: BUSINESS MODEL
Provide 10 networks (segments) with
multiple channels (categories) of content
for Social Media users
 Monetization through Advertising,
Affiliation Agreements (fees generated per
transaction) and User fees
 Experienced (20+ years each)
Management
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GEM Movies On Demand Demo
Site
www.graceent.com
GEM: The Solution
Will be the World’s Leading
Christian Media Source:
•1. Our Facebook will be Gracebook;
•2. Our iTunes: HeTunes;
•3. Our Netflix GEMFlix,
•4. Our Amazon? Amazing!
•5. Not TBN but GBN - New TV:
movies, talk shows, news, sports,
comedy, docs, etc.
GEM Movies On Demand Demo
Site
www.graceent.com
GEM: Management and
Business Model
• Management personnel over 20 yrs each
in experience
• Revenues based on existing social media
business models
• Business model unique to this market
(Christian SM users)
Chairman/ President/Founder Ken R. Unger
1. Over 30 years professional experience.
2. Reaching mainstream and nondenominational Christians
3. Music, radio, books and films.
4. Degrees in Marketing, Management, Psychology and a Masters in Theology.
Business Development Consultant Clark Danielson
1.
2.
3.
4.
Over 20 years experience in investment services, education and business management.
Managed investment portfolios at Morgan Stanley and Seidler, acquired funds for research and
institutional development.
Investment management, Health care research and education.
Degrees: BA Political Science, Masters in Public Administration, Doctoral coursework
COO/CFO S. J. Andre
1.
2.
3.
Over 20 years in financial management and reporting, long range planning, cash-debt
management, SEC compliance, business development and shareholder relations,
2. Startups and the management of rapid growth as well as established firms in both the private and
public sector and entertainment.
Sandra has a BS in Business Administration and an MBA in Business.
VP Corporate Development Tom Keegan
1.
2.
3.
Entertainment industry veteran of over 30 years.
Over 500 productions for ABC, CBS, NBC, PBS and National Syndication Turner Media Group, Fox
News, Salem Communications, IBM, The National Football League, etc
Ran a Christian TV network.
Director Ron Pierce
1.
2.
3.
27 years total IT experience in Web Architecture, Engineering, Design and Implementation.
2. He's also built huge projects both in the gov. and private sector
Fully qualified in web portal design, architecture and implementation.
GEM: Monetization
1. Advertising (largest revenue sources)
2. Marketing & Merchandising
o A. Affiliates (Amazon, etc.)
o B. GEM-Brands (Clothes, books, etc.)
o C. Promotions (i.e. New Artists, Movies,
Books, etc.)
3. Premium Services (Movies, Music and
Publishing on demand, etc.)
Business Model
Figure 2:
GEM
Quality Assurance
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Advisors/Board
Quality Assurance
Content Develop
Agreements
Revenues
Building Relationships
Transparency
Communication
AFFILIATES
Mega-Churches
(Consumers/users)
ADVERTISERS
PPC
GEM: PRO FORMA
3-year projects
 Profit Margins
 ROI
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GEM: Return on Investment Year1-3
(In $000,000)
Year 1
Year 2
Year 3
Total
Revenues
14.346
16.692
25.038
Gross
Profit
4.8
15.6
23.4
Gross
Profit
Margin
.33
.93
.93
ROI
.57
Assumptions: Advertising-25 cos. @ $5,000; 6,250 users @$30 * 5% royalty * 183days; Web hosting
31,250 users @ $10/month; Capital raise $6 million in year 1; Investor payout $9 million in year 2
Terms of Investment
$500,000 = 2.5% stake in company
 Investors have first right of refusal to
continue to invest at a later date for new
issues of stock.
 First $500,000 invested receives 5% stake
in company
 Investor payout in year two at 1.5 times
original investment.
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Strategy/Timetable
•Initial Build Out: First 90 Days
o Launch Initial Sites/Beta test (60 days)
o Initiate Traffic (Free)
•Ramp Up: 6-12 Months
o Perform Customer Validation
o Add content based on results
o Implement Monetization (Premium services,
on- demand programs, ad revenues, etc.)
o Launch official site
•Aggressive Marketing: Years Two & Three
DISCLAIMER
Grace Entertainment Media (GEM)
• Grace Entertainment Media (GEM) and/or Ken R. Unger does NOT represent to be a United
States Securities Dealer or Broker or US Investment Advisor.
• As a Representative of Grace Entertainment Media (GEM) and/or Ken R. Unger , we make no
Warranties or Guarantees or any representations to the investor, buyer, seller or Transaction.
• All due diligence is the responsibility of the Buyer, and seller, or borrower and lender.
• This information presented and any related documents are never to be considered a solicitation
for any purpose in any form or content and are provided here for educational purposes only.
• This information presented and any related documents hereto is a response to a formal request
of information only. Upon receipt of the information and/or documents, the recipient hereby
acknowledges this disclaimer. We do not provide securities or security related advice.
• No information herein shall be construed as a solicitation of investment funds or a securities
offering in any way.
Q&A
GEM
Your Interactive Christian Media SuperSite
Copyright 2013, Ken R Unger & Clark Danielson
Ken R Unger: KenRUnger@aol.com, Phone (714) 814 – 3200
Clark Danielson: clarkdanhb@yahoo.com, Phone 714-273-1674