ExpressPod Update January 2013
ExpressPod
Cisco and NetApp Confidential. For Internal Use Only. Do Not Distribute.
 Cisco & NetApp
 Customer pain points
 Solution approach
 Benefits to customers
 ExpressPod components
 Support model
 ExpressPod Competition
 Roadmap
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ExpressPod
Corporate History
A History of Continuous Innovation
Center of
Excellence
Based on Cisco
Network
Platform
Cisco and
NetApp
Alliance
Established
Enhanced
SMT
Secure MultiTenancy Cisco
Validated
Design 1.0
NetApp
and Cisco
Launch
FCoE
SAP
Apps on
FlexPod
FlexPod
for
VMware
2003
NetApp resells
Cisco® MDS
9000 Family
switches
Unified
Support
Lab
Present
Data
Center
Seminars
NetApp partners
with Cisco Unified
Computing
VXI
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Hyper-V
Fast Track
Citrix
XenDesktop
on FlexPod
ExpressPod
History of FlexPod… and ExpressPod
Entry Level
FlexPod
VMware vSphere
built on FlexPod
FlexPod for
VMware
2010
FlexPod
(Bare Metal)
2011
RHEL built on
FlexPod
Secure Separation
built on FlexPod
ExpressPod
Launched @
Vmworld Oct12
2012
VMware vSphere
built on FlexPod
(clustered ONTAP)
FlexPod Validated
with MS Public Cloud
FlexPod Validated
With MS Public Cloud 2.0
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ExpressPod
IT Challenges for Growing Midsize Organizations
Target: Small and midsize customers with up to 500 users
Challenges:
Supporting
today’s business
needs and limited
budgets
Generalist staff
struggling with
IT infrastructure
complexity and
budget pressures
Environments
are becoming
complex and
expensive
Future needs are
difficult to predict
These customers need simple, affordable IT solutions.
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ExpressPod
Transition from Application Silos to Virtualization
Cisco and NetApp
can simplify your
infrastructure via:
 Reduced power, space and
cooling requirements through
better utilization of IT assets
 Reduction in amount of
storage needed to support
your application environment
 Reduced overhead with
simplified, centralized
management of applications
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ExpressPod
The FlexPod© Solution Family
NEW
Data ONTAP™ 8
Clustering
NEW
ExpressPod
Consistent architecture from entry to large configurations
Scale up or down with minimal disruption
Common structure for support & management
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ExpressPod
ExpressPod for Infrastructure Consolidation
Physical and virtual
resource management
Features
Simplifies deployment of IT resources
 Cisco UCS C220 M3 servers
Cisco® UCS Unified
Computing System
C Series Server
Cisco Nexus® 3000
Series Switch
NetApp® FAS2200
Series Storage
 Cisco Nexus 3048 switches
 NetApp FAS2220 or FAS2240 storage
Physical and virtual resource
management software
Implementation guide to facilitate
deployment
Pretested by Cisco and NetApp
Cooperative support model
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ExpressPod
ExpressPod Delivers Real Benefits
 Affordability
 start with a low cost ,easy-to-deploy
platform
E-mail
Collaboration
Content Mgmt
Database
 Simplicity
 reduce complexity with efficient
operations and management
 Efficient growth
 with standardized environment to
improve predictability
 Optimize IT
 through workload consolidation
Simplify the path to shared, virtualized IT
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ExpressPod
Two ExpressPod Configurations
Small
Cisco® Nexus® 3048 Switch
Cisco UCS C220 M3 Server
NetApp® FAS2220 Storage
Medium
Cisco Nexus 3048 Switch
Cisco UCS C220 M3 Server
NetApp FAS2240 Storage
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ExpressPod
Implementation Guide for ExpressPod
 ExpressPod is tested and
documented by Cisco and NetApp
 Documented deployment process
 Deployment instructions
 Wiring diagrams
 Bill of Materials
 High-level sizing guidance
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11
ExpressPod
Solution Comparison
Entry-Level FlexPod
ExpressPod
Full range of FAS product line
(NetApp FAS2240 to FAS6280)
Entry-level FAS only
(NetApp FAS2220 & FAS2240)
UCSM + Blade & rack-mount servers
(Cisco UCS B- & C-Series)
Rack-mount servers only
(Cisco UCS C-Series)
Unified Fabric - 10GbE, FC, FCoE
(Cisco Nexus 5548,
Cisco UCS 6248 FI,
Cisco Nexus/UCS FEX)
1 GbE
(Cisco Nexus 3048)
Virtualization
Choice of hypervisors
(VMware, Microsoft, Citrix)
Choice of hypervisors
(VMware; TBA: Microsoft, Citrix)
Management
Choice of Partner tools
(e.g. CA, Cloupia, Gale, CIAC)
Choice of Partner tools
(e.g. Cloupia, TBA: others)
Cooperative Support Model with
Cooperative Support Lab;
TSAnet
Cooperative Support Model with
Cooperative Support Lab;
TSAnet
Storage
Server
Network
Support
ExpressPod
12
Sample Use Case Comparison
MS Exchange 2010
 iSCSI as backend storage protocol
 20 sent, 80 received = total 100
emails per day
 Average mailbox size of 2 GB
 75 KB message size
ExpressPod
Sample Use Case Comparison
Up to 800 users
Maximum scalability
Up to 800
users
Minimal
scalability
Cost
Minimal
scalability
Up to 150
users
ExpressPod - Small
ExpressPod - Medium
Entry-level FlexPod
Capabilities
*Sizing numbers based on documented configurations
ExpressPod
ExpressPod Support Model
 ExpressPod is covered by Cooperative Support Model
from Cisco, NetApp and VMware
Cooperative Support
Hypervisor
Server
Fabric
Storage
 Evolutionary support process
 Streamlined response to support issues
 Engineering and management
interconnects
 Joint collaboration tools and Unified
Support Lab
 Requires customers to have premium support agreement
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ExpressPod
ExpressPod Managed with Cloupia CUIC
Single Console “Auto Pilot” GUI
Features
FlexPod
Validated
vCenter
Workflows
Physical
Mgmt
CIMC
Orchestration
Nexus Cmd Line
Single Pane
Cloud
Enablement
Solution
Library of 400+
Tasks
Functionality
Key Benefits
•
•
•
•
Improve IT Responsiveness/Time to Value
Accelerate Technology Adoption
Reduce Operational Costs (OpEx)
Simplify Support Staff Learning Curve
OnCommand
Copyright © 2009 - 2012 Cloupia, Inc. All rights reserved. Proprietary and Confidential.
ExpressPod 16
Expanding ExpressPod Value
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ExpressPod
Focus on Partners: Channel Topics
 Why ExpressPod is relevant to your business
 Who can sell the ExpressPod solution
 Joint Cisco® and NetApp® partners in good standing
 No certification, specialized
technical skills required
 Updated tools and resources
 Channel sales playbook
 Demand generation
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ExpressPod
ExpressPod: Value to Channel
 Expand your addressable market with Cisco and
NetApp
 Targets a new market segment
 Solution has lower acquisition cost
 Shortens and simplifies the sales cycle
 Two fixed configurations
 Easy to deploy
 Fully tested and documented
 Simplifies implementation and support
 No additional investment
 No certification or specialized technical skills required
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ExpressPod
Solution Cost
Infrastructure Solution Portfolio
1
Scale up by
incorporating
Cluster-Mode
into FlexPod
FlexPod®
2
ExpressPod
Address new market segments and
use cases with a simple, low-cost solution
Capability
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ExpressPod
Positioning of Joint Infrastructure Solutions
FlexPod
ExpressPod
 Enterprise-class solution targeting
architectural opportunity
 Preconfigured to target a
transactional opportunity
 Focus on strategic platform
 Focus on simplicity and cost
 Existing IT staff
 Limited IT staffing
 Target: 500 users & above
 Target: up to 500 users
FlexPod Management Solution
Physical & Virtual Management
Hypervisor
Hypervisor
FlexPod
ExpressPod
Nexus 5k + UCS Fabric Interconnect
Nexus 3048
UCS B-/C-Series server
UCS C220 M3
FAS2240 / FAS32xx / FAS62xx
FAS2220 or FAS2240
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ExpressPod
Cooperative Support is Partner Friendly
Customer Chooses Path to Issue Resolution
Customer
Contacts
Authorized
Resellers
Customer
Contacts NetApp,
Cisco or Software
Vendors Directly &
Problem is
Resolved
1 800 # and
Problem is
Resolved
Happy Customer
Engineer
Collaborates
with other
FlexPod Vendors
to Resolve
Problem
Complex Issues
Resolved Jointly in
Cooperative
Support Lab
Authorized
Partner
Collaborates
with Appropriate
FlexPod
Vendors
Multi-Vendor Escalation
Support Available from
NetApp to
SCC Partner
Note: Customer must have valid
support agreement with all
vendors
22
ExpressPod
Enjoy a Direct-Line to the Expertise You Need
Direct
Access
No barrier between you
and the expert you need,
whenever you need them
Coordinated
Support Solution
Formal communications,
training and escalation
processes across
vendors and partners
FlexPod™
Proven Expertise
A multi-vendor,
Cooperative Support lab
to simulate and pre-test
support solutions
23
ExpressPod
Cooperative Support - An Ecosystem of Partners
Applications
Hypervisor / OS
VMware
Citrix
FlexPod
ExpressPod
VMware
• 98% of Support cases
do not require crosscompany escalations
Citrix
SAP
Microsoft
Redhat
Microsoft
• Strong relationships
amongst best-of-breed
alliance partners
• Formal processes in
place to expedite
cross-company
escalations when
necessary
Oracle
24
ExpressPod
Tools to Help You Sell
 Channel Sales Playbook – consolidates selling resources
including:
 Market opportunity
 Customer value proposition benefits
 Solution overview
 Program highlights and
differentiators
 Sales process
 Sales scenarios
 Competitive advantage
 Promotions
Guide
Overview
Market
Opportuni
ty
Solution
Overview
Sales
Process
Sales
Resource
s
ExpressPod
From Cisco and NetApp for
Infrastructure Consolidation
Channel Sales
Playbook
 Resources
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25
ExpressPod
Demand Generation – Smart Decisions
“Don’t Compromise”
Program
Objectives
 Build awareness with new and existing midsize business customers
 Nurture your prospects and customers, and generate appointments
and leads for the NetApp FAS2200 Series storage solutions
 Will be adapted to include the ExpressPod solution
Partner
Eligibility
•
Program
Overview
Turn-key, customizable, and co-brandable storage campaign with
multiple components including: web banners, multi-touch email series,
microsite, telesales integration for list sourcing and appointment
setting, event package
Adding ExpressPod to campaign with telesales scripts. Due: 11/15
Create new consolidation campaign with ExpressPod. Due: Jan ‘13
Target
Audience
Midsize businesses deploying network storage solutions/migrating
toward virtualization
Supporting
Products
 NetApp FAS2220 and FAS2240 storage solutions
 ExpressPod will be added
Free Campaign
Components
 Grid website with site customization
 Delivery of co-branded multi-touch emails
 6 months of unlimited use (executed by partner)
Optional
Campaign
Components
 Telemarketing list build of 500 contacts ($1,500 cost)
 Telemarketing lead qualification – guarantees 3 A leads and at
least 3 B/C leads ($2,300 cost)
Languages
Available
 English, USPS, UK English, French, German, Spanish, Italian,
Latam Spanish, Brazilian Portuguese, Russian, Japanese, and
Korean
 Traditional CN (Coming Soon)
How to launch
your campaign
Visit http://www.netappgrid.com/campaigns.aspx for more info and to
register
Open to NetApp partners worldwide
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ExpressPod
ExpressPod Competitive Landscape….
EMC
VSPEX
Dell
vStart
HP
VS1 /2
IBM
Pureflex
Nutanix
Over the next two to three years, 30% of data centers will be using
converged infrastructure - Gartner 2011
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ExpressPod
Key Take-Aways
1
Develop new opportunities with integrated
solution offering low price point and simple
deployment.
2
Increase sales velocity with two fixed
configurations, tested by Cisco and NetApp.
3
Solution is complementary, but distinct from
FlexPod; for midsize businesses (MSB) with
fewer than 500 users.
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28
ExpressPod
Thank You