Cisco
Small Business Advantage
The Easy Path to Greater Profitability
Selling Cisco Small Business Products
© 2011 Cisco and/or its affiliates. All rights reserved.
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Cisco cares about your small
business. The Cisco Small
Business Advantage helps you
build and sustain a profitable
small business practice.
Visit the Cisco Small Business
Partner Central Home Page for
access to the three key areas
critical to your success:
Products, Support and
Profitability.
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As a Cisco partner, you can
take advantage of the broadest
portfolio of easy-to-use, reliable
small business products and
services from Cisco to boost
your sales and meet your
customers’ needs.
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• Access Product Information
Review the Small Business Product Guide for more
information on products and custom-built solutions
for your small business customers.
• New Product Information
• QuickPricing Tool
• Turning Business Needs into
Technology Solutions for Today
and Tomorrow
The Smart Business Roadmap is a sales tool that
helps you identify the right solutions to address
customers’ business needs today and incrementally
add to address business needs as time and budget
allow tomorrow.
• Allows you to add more value as a trusted advisor
• Differentiates you as a partner
• Provides recurring revenue opportunities
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• Increase Profitability through
Improved Efficiency templates
Cisco SMART Designs are built by Cisco networking
experts to provide proven right solutions and ease of
implementation.
• Cisco Select partners who used SMART Designs
in the last eight (8) quarters saw 45 percent
higher revenue
• According to a recent pilot study, Cisco partners
also saw an increase in their profitability by 15
percent through improved efficiency
• Grow Your Business
Cisco's Partner Practice Builder provides the tools,
resources and information partners need to build
strong, sustainable, and profitable solution practices
that target the small business market.
Revenue
45%
15%
Profitability
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We care about your business.
We’re here to support you with
a full range of personalized
support and services to help
you find the resources you need
to increase your profitability.
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• Talk to us live
Cisco Partner Advisor provides new partners access
to a Partner Advisor agent who can assist them with
getting started with Cisco. You can talk or chat online
with a Cisco Partner Advisor agent to get the
personalized support that you need to find the right
resource at the right time to help accelerate sales.
• Find Exclusive Partner Resources
in One Central Place
To make it easier to find the tools and resources to
boost your business, we have consolidated a wealth
of links at the Cisco Small Business Partner Central
home page.
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• Get free support for pre-sales
• Access to free Customized sales and
questions
reseller training
Take advantage of the Partner helpline and Distribution
Sales support – two invaluable resources at your disposal.
Learn how to increase your ability to successfully sell,
design and deploy Cisco solutions to SMBs with Partner
Education Connection and Small Business University.
• Training courses – use the Smart Business Roadmap
to translate business needs into technology solutions
• Technical training – target new markets,
customers and opportunities with advanced
training and certifications
• Reference the Guide that provides
everything you need to succeed
The On-Boarding Guide provides easy access to
resources with well-organized content, along with helpful
getting-started guides to show exactly what you need to
do, and when, to help you build a profitable small
business practice quickly.
• Additionally, the following Support
resources are available to you:
• Cisco Small Business Support Center
• Cisco Online Small Business Support Community
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The Small Business Advantage
provides you with a vast
collection of cost-saving
tools, product discounts, and
profitability programs that can
help you grow your business.
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•
Get on the Fast Track to Discounts
Respond quickly to customer requests and deliver
the solutions they demand with the Cisco Fast Track
program. This end-to-end program speeds availability and
simplifies delivery and pricing.
•
Earn More Immediately
Take advantage of Cisco VIP-Express – a profitability
program that provides payments based on sales of Cisco
Small Business and Commercial solutions. Partners can
use these payments to invest in the growth of their Cisco
practice or simply enhance their profitability. US and
Canada partners using VIP-Express have a 14% higher
bookings growth rate
than non-enrolled partners.
•
a 14% higher bookings
growth rate
Co-branded marketing materials to drive revenues
Take advantage of Partner Marketing Central, which
provides free customizable campaigns and marketing
assets like direct mail and banner ads.
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•
Co-branded marketing materials to drive
revenues
Take advantage of Partner Marketing Central, which
provides free customizable campaigns and marketing
assets like direct mail and banner ads.
•
EasyLease Financing for your customers
By offering Cisco EasyLease financing as part of your
sales strategy, you can overcome common customer
budget objections and enable your clients to acquire
technology solutions based on their business needs,
not their budget.
•
Additionally, the following Profitability
resources are available to you:
• Sales incentives and promotions on select
Cisco products
• Small Business Programs and Promotions
• Classic Products NFR Program
• SMB NFR Program
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Partnering with Cisco is
a Profitable Proposition.
We understand that small
business practices have
unique needs, and we are
committed to delivering the
tools, resources and solutions
to meet them. We invite you
to take advantage of the many
benefits available to Cisco
Partners with the Small
Business Advantage:
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Cisco is the worldwide
leader in networking and
communications. Partnering
with Cisco provides you with
industry recognition and a
range of benefits to support
you in building and sustaining
a profitable small business
practice.
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Build customer loyalty by
offering technology that your
customers can trust to help
their business succeed.
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Cisco technology helps
your customers connect
their business to the world,
secure it, and communicate
more effectively using reliable,
affordable options that fit their
unique needs.
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Cisco is already helping
businesses around the world
work better. And you can rely
on us to help your business,
too, with support resources
that deliver efficient work
approaches, helping to
enhance productivity.
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Cisco Small Business
solutions help businesses
become more productive
and more profitable, providing
a competitive edge. Take
advantage of the vast collection
of cost-saving tools, product
discounts, and profitability
programs that Cisco offers to
help you grow your business.
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1. Enroll and Earn
Reap immediate rewards with Value Incentive Program (VIP)-Express,
the partner payment program designed to increase your profitability as
you expand your business.
2. Generate Leads
It’s easy to build an effective, customized campaign that drives
business with Cisco’s Partner Marketing Central.
3. Earn More
Learn more ways to earn with the latest Cisco Small Business
Promotions that puts extra money in your pocket.
4. Easy Configurations
Check out the Cisco SMART Designs, and your technical team can
easily and quickly configure solutions to meet customer needs.
New to Cisco?
Sign up to be a registered partner today
and start earning more with Cisco!
www.cisco.com/go/register
5. Get Support
Talk or chat with Partner Advisor small business experts to receive
personalized sales, program, and tool support—all designed to speed
time to profitability.
6. Refer to your On-Boarding Guide
Already a Partner?
Get started making more with the Cisco
Small Business Advantage today!
www.cisco.com/go/smbpartner
Reference the On-Boarding Guide for easy access to resources that
show you exactly what you need to do, and when, to help you build a profitable
small business practice quickly.
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