Alkenz 101 Part 1: Understanding Technical Properties Part 2: Alkenz Fabric Offering Part 3: Setting Alkenz Apart Part 4: Alkenz Sample Update Part 5: Almedahls Update Alkenz 101 Part 1: Understanding Technical Properties Technical Properties Solar Screen Material can be used for a variety of applications, such as: • • • • • • • • Roller Shades Roman Shades Panel Tracks Exterior Retractable Screens and Awnings Fabric Tension Systems Fixed Screens (non movable) Printing Medium Partitions and Room Dividers Technical Properties Solar Shade Color Color is one of the most important factors in determining performance. Dark colors show less dirt and pollutants and provide the best solar protection and transparency. Light colors reflect heat and help preserve the levels of natural light. Light Transmission MYTH: FACT: Tighter weave will significantly reduce light transmission Color is a much more important factor MYTH: FACT: Increased openness will provide better transparency Again, color is a much more important factor Example: 10% open charcoal Tv = 12% (visible light transmission) 1% open white Tv = 15% Technical Properties Understanding Fenestration Properties Fenestration, as defined by The National Fenestration Rating Council (NFRC), is any opening in a building's envelope including windows, doors and skylights. In terms of Solar Screen Shades, we need to understand these fenestration properties that measure performance. Thermal Factors Thermal factors are comprised of Ts (Solar Transmittance), Rs (Solar Reflectance) and As (Solar Absorption). Solar shade fabric is also tested for visible transmission (Tv), the portion of the sunlight the eye can see, as well as the shading coefficient, which is an indicator of the reduction of solar heat gain. The thermal factors are used to calculate the shading coefficient. The shading coefficient represents the percentage of solar heat gain that is transmitted to the interior through the glass and shading system. Technical Properties Fenestration properties are represented on binder cards and swatch decks for customer reference. Technical Properties Thermal Factors – Ts Ts: Solar Transmittance – proportion of solar energy transmitted through the fabric. A low percentage indicates good filtration of solar energy by the fabric. Low transmittance is necessary for controlling direct sunlight. This ensures appropriate control of glare and visual comfort. Solar Screen Overview Thermal Factors – Rs Rs: Solar Reflectance – proportion of solar radiation reflected by the fabric. A high percentage means the fabric performs well at reflecting solar energy. High reflectance is good for controlling solar heat gain with internal applications. It can also result in excessive glare on the interior during periods of direct sunlight. High transmission and high reflectance are normally synonymous with light colored fabrics. Solar Screen Overview Thermal Factors – As As: Solar Absorption – proportion of solar radiation absorbed by the fabric. Absorbed solar energy becomes heat. A lower percentage means the fabric absorbs little solar energy. Medium to dark color fabrics will absorb and thus control visible light better than light colors. Technical Properties How Thermal Factors Affect a Room • Temperature of room before the sun rises is 53ºF. • Temperature of room before the sun rises is 53ºF. • As the sun heats temperature increases to 62ºF. • As the sun heats temperature increases to 77ºF. • Heat Gain = 9ºF • Heat Gain = 24ºF Technical Properties All these factors are and will be listed in the fabric information. These thermal factors become important in commercial bids where specific fenestration properties are required. They are currently represented as follows: These refer to types of window glass. C/L = clear glass H.A. = Heat Absorbing Glass Technical Properties Light vs. Dark Light Colors: Dark Colors: Provide high levels of visible light transmission (Tv) while protecting from harmful effects of the sun. Help reduce solar heat gain Protect from UV rays Preserve natural levels of light Reduce visible light transmission Improve transparency during daylight Becomes less visible in the window Reduces solar heat gain Shows less dirt than lighter colors Technical Properties The technical difference between light and dark fabrics… 3000 Net 10% Ts Rs As Tv N001, White/White 28 57 15 20 N901, Charcoal/Charcoal 11 3 86 13 The Ts number is lower on the dark fabric indicating that this fabric will let in less sunlight than the light fabric. The Rs number is higher on the white fabric which tells us that this fabric performs much better at reflecting sunlight which will control the solar heat gain. It also can indicate glare in periods of direct sunlight. The As number being lower on the white fabric tells us that the fabric absorbs less solar energy. Because the darker color absorbs more energy, it tends to control the visible light more effectively. The Tv number indicates what percentage of the sunlight you can visibly see through the fabric – which is also an indicator of solar heat gain. Alkenz 101 Part 2: Alkenz Fabric Offering Fabric Offering Collection Overview • • • • • 8 Collections of fabrics 6 Available openness factors (<1%, 1%, 3%, 5%, 10% & 15%) 87 Colors Consistent Roll Lengths 33 yards All stocked colors and styles available in 98.4” widths (limited stock widths 118”; 78.7” available) Fabric Offering Fabric Popularity 3000 Net 4000 Net 3000 RR 4700 P,Q View R, 3000 SS 3000 HT 4000 L,W 3000 CA Based on sales figures through January 2012 Fabric Offering 3000 Net • • • • • 2x2 Basketweave Available in 1%, 3%, 5% and 10% 15 colors 25% Polyester, 75% Green PVC Lightweight fabric that can be railroaded Competitive Comparison Alkenz 3000 Net 1% 3000 Net 3% 3000 Net 5% 3000 Net 10% Phifer SheerWeave 2500 SheerWeave 2410 SheerWeave 2390 SheerWeave 2360 Mermet E Screen 1% E Screen 3% E Screen 5% E Screen 10% Vertilux Vision 351 Vision 403 Vision 550 Vision 350 Fabric Offering 3000 Net Color Availability Bolded color styles are available in the standard collection. Colors that are not bolded (and are marked with an asterisk) are available on special order. Special order has decreased to 10 rolls but is subject to an 8 week lead time. 1% 3% 5% 10% Color Description N001 N001 N001 N001 White/White N002 N002 N002 N002 White/Beige N003 N003 N003 N003 White/Gray *N091 *N091 N091 *N091 N201 N201 N201 N201 Beige/Beige *N202 *N202 N202 *N202 Beige/Sable *N203 N203 N203 *N203 Beige/Gray *N301 N301 N301 N301 Gray/Gray *N302 N302 N302 *N302 Gray/Dark Gray *N303 *N303 N303 *N303 Gray/Blue Gray *N304 *N304 N304 *N304 Gray/Blue *N801 *N801 N801 *N801 Bronze/Bronze N901 N901 N901 N901 Charcoal/Charcoal N902 N902 N902 N902 Charcoal/Bronze *N903 *N903 N903 *N903 Cream/Cream Charcoal/Gray Fabric Offering 3000 Net - Top Selling Colors 3000 NET Rank Sales by Color 1 N002, White/Beige 2 N001, White/White 3 N901, Charcoal/Charcoal 4 N003, White/Gray 5 N902, Charcoal/Bronze 6 N203, Beige/Gray 7 N201, Beige/Beige 8 N801, Bronze/Bronze 9 N903, Charcoal/Gray 10 N301, Gray/Gray 11 N202, Beige/Sable 12 N302, Gray/Dark Gray 13 N091, Cream/Cream 14 N303, Gray/Blue Gray Fabric Offering 3000 Net Openness Popularity 14% 15% 1% 3% 19% 5% 10% 52% Based on sales figures through January 2012 Fabric Offering 4000 Net • • • • • 2x2 Basketweave Available in 3%, 5% and 10% 27% Polyester, 73% Green PVC 14 colors Similar to 3000 Net with a larger diameter yarn to create a heavier fabric Competitive Comparison Alkenz 4000 Net 3% 4000 Net 5% 4000 Net 10% Phifer ShearWeave 4400 ShearWeave 4000 ShearWeave 4100 Mermet Vertilux Vision 550 Natte Mecho ThermoVeil 1300 ThermoVeil 1500 ThermoVeil 2100 Fabric Offering 3% 5% 10% Color Description N001 N001 N001 White/White N002 N002 N002 White/Beige N003 N003 N003 White/Gray *N091 N091 *N091 N201 N201 N201 Beige/Beige *N202 N202 *N202 Beige/Sable Colors that are not bolded (and are marked with an asterisk) are available on special order. N203 N203 *N203 Beige/Gray N301 N301 N301 Gray/Gray N302 N302 *N302 Gray/Dark Gray Special order has decreased to 10 rolls but is subject to an 8 week lead time. *N303 N303 *N303 Gray/Blue Gray *N801 N801 *N801 Bronze/Bronze N901 N901 N901 Charcoal/Charcoal N902 N902 N902 Charcoal/Bronze *N903 N903 *N903 4000 Net Color Availability Bolded color styles are available in the standard collection. Cream/Cream Charcoal/Gray Fabric Offering 4000 Net - Top Selling Colors 4000 NET Rank Sales by Color 1 N002, White/Beige 2 N203, Beige/Gray 4 N001, White/White 5 N902, Charcoal/Bronze 6 N901, Charcoal/Charcoal 7 N003, White/Gray 8 N201, Beige/Beige 9 N903, Charcoal/Gray 10 N301, Gray/Gray 11 N202, Beige/Sable 12 N091, Cream/Cream 13 N302, Gray/Dark Gray 14 N303, Gray/Blue Gray 15 N801, Bronze/Bronze Fabric Offering 4000 Net Openness Popularity 12% 33% 3% 5% 10% 55% Based on sales figures through January 2012 Fabric Offering 3000 RR • • • • • 2x1 Basketweave Available in 3% 17 colors 25% Polyester, 75% Green PVC Lightweight, fashionable fabric with many color choices Competitive Comparison Alkenz 3000 RR 3% Phifer n/a Mermet M Screen 3% (8503) Vertilux n/a Mecho EuroVeil 5300 Fabric Offering 3000 RR 3000 RR Top Selling Colors Note: All colors in the 3000 RR are stocked. Rank Sales by Color 1 RR82, Bronze/Sable 2 RR94, Charcoal/Dim Gray 3 RR10, White/White 4 RR13, White/Light Gray 5 RR12, White/Beige 6 RR28, Beige/Bronze 7 RR89, Bronze/Charcoal 8 RR20, Beige/Beige 9 RR23, Beige/Light Gray 10 RR90, Charcoal/Charcoal 11 RR84, Bronze/Dim Gray 12 RR11, White/Sable 13 RR80, Bronze/Bronze 14 RR97, Charcoal/Forest Green 15 RR95, Charcoal/Orange 16 RR14, White/Yellow 17 RR15, White/Pearl Mandarin Fabric Offering 4700 P,Q • • • • Available in less than 1% 20% Polyester, 80% Green PVC 10 colors Stylish screen manufactured for privacy and maximum solar reflectance Competitive Comparison Alkenz 4700 P,Q Phifer ShearWeave 4800 Mermet n/a Vertilux n/a Mecho ThermoVeil 0900 Fabric Offering 4700 P,Q - Top Selling Colors 4700 P,Q Note: All colors in the 4700 P,Q are stocked. Rank Sales by Color 1 P012, White/Beige/Beige 2 P001, White/White 3 Q007, Dark Gray/Graphite/Ebony 4 P015, White/Blue Gray/White 5 P013, White/Gray/Gray 6 P017, White/Light Gray/Blue Gray 7 Q006, Mushroom/Light Gray/Charcoal 8 P016, White/Light Gray/Light Pink 9 Q002, White/Cream/Thistle Gray 10 Q001, White/Cream/Alabaster Beige Fabric Offering 3000 View R, SS • • • • 3x1 Basketweave / 2x2 Basketweave Available in 15% / 3% 9 colors View colors are ideal for applications where high visibility of outside views is desired • SS colors have a vertical stripe pattern Competitive Comparison (View R only, no comparable SS) Alkenz View R Phifer ShearWeave 3000 Mermet n/a Vertilux n/a Mecho n/a Fabric Offering 3000 View R, SS - Top Selling Colors View R, 3000 SS Note: All colors in the 3000 View R, SS are stocked. Rank Sales by Color 1 R100, White/White 2 R402, Dim Gray/Light Gray 3 R103, White/Gray 4 R401, Dim Gray/Dim Gray 5 R102, White/Sable 6 SS03, White/Gray 7 SS01, White/Beige 8 R105, White/Blue Gray 9 R900, Charcoal/Charcoal Fabric Offering 3000 HT • • • • • Broken Twill Weave Available in 3% and 5% 25% Polyester, 75% Green PVC 5 colors Has lighter color back to optimize solar reflectance and allow for external uniformity Competitive Comparison Alkenz 3000 HT 3% 3000 HT 5% Phifer ShearWeave 2703 ShearWeave 2705 Mermet T Screen 3% n/a Vertilux n/a n/a Mecho n/a n/a Fabric Offering 3000 HT- Top Selling Colors 3000 HT Openness Popularity 3% 46% 5% 54% Rank Sales by Color 1 HT03, White/Light Gray 2 HT09, White/Charcoal 3 HT02, White/Beige 4 HT01, White/White 5 HT04, White/Dim Gray 6 HT08, White/Bronze Note: All colors in the 3000 HT in both openness are stocked. Fabric Offering 3000 CA • • • • • 1x1 Basketweave Available 3% 35% Polyester, 65% Green PVC 9 colors Special weaving technique creates a soft, almost cotton hand. Lightest weight fabric available. • No competitive comparison Fabric Offering 3000 CA- Top Selling Colors 3000 CA Note: All 3000 CA colors are stocked. Rank Sales by Color 1 CA03, White/Light Gray 2 CA04, White/Dim Gray 3 CA10, Charcoal/Dim Gray 4 CA30, Gray/Light Gray 5 CA09, Charcoal/Charcoal 6 CA08, Charcoal/Bronze 7 CA01, White/Floral White 8 CA02, White/Moccasin 9 CA12, White/Greenish Brown Fabric Offering 4000 L,W • Two distinctively different weaves with bright or natural colors • Available in 3% (W) and 5% (L) • 27% Polyester, 73% Green PVC • 8 colors Fabric Offering 4000 L,W - Top Selling Colors 4000 L,W Note: All 4000 L,W colors are stocked. Rank Sales by Color 1 L101, White/Beige 2 L102, White/Sable 3 L103, White/Tree Brown 4 W008, Cream/Purple 5 W007, Cream/Orange 6 W009, Cream/Khaki Green 7 W003, White/Gray 8 W006, Cream/Brick Red Alkenz 101 Part 3: Setting Alkenz Apart Setting Alkenz Apart Lifetime Warranty Many sunscreen fabrics come with a short warranty period, leaving you responsible if something goes wrong. Only Alkenz by RollEase® SUNSHADOW® Solar Screen Fabrics are backed by a lifetime warranty. Our fabrics are manufactured through a state-of-the-art process using highquality PVC. By offering industry-leading quality, we confidently stand behind our fabrics through exceptional customer support and a warranty that lasts for the life of the product. Setting Alkenz Apart “Green PVC” Alkenz prides itself on cutting edge product design, specializing in the manufacturing of environmentally friendly woven PVC fabrics for use in products for the home and commercial interiors. PVC is durable, easy to maintain and provides the aesthetic qualities customers want. By common definition PVC is not green, but we are close. Alkenz uses only post industrial content which offers low VOC (Volatile Organic Compound) adhesives and all fabrics are certified OekoTex 100. This means that over the life cycle of the product, there is a relatively small environmental impact. • • • • • Non-EDC (Endocrine Disrupting Chemicals) Non-VOC (Volatile Organic Compounds) RoHs/Lead Free Heavy Metal Free Chemical Adhesive Free Setting Alkenz Apart Low Flaw Rates The flaw rates for Alkenz material have been estimated to be about 75% better than industry standard. Consistently low flaw rates maximize fabricator profits by minimizing scrap. Low Odor Specially formulated non-toxic PVC does not contain odor causing compounds generally associated with solar screen material. Consistent Roll Lengths Rolls are always 33 yard (30M) long. Most solar screen producers deduct the flaws from the rolls whereas Alkenz adds to get to the 33 yards to account for any flaws. In doing this, customers are always guaranteed a certain length which streamlines purchases and helps in reduction of scrap. Setting Alkenz Apart Alkenz vs. Other Solar Screen Manufacturers Alkenz Other Chemical company that manufactures the PVC in house PVC supplied by multiple sources Extensive R&D department that continuously develops and improves PVC Because the PVC is sourced, there is no way to advance and control the quality. Alkenz produces the coated yarn May be sourced from different locations Vertically integrated company. Every step is managed in-house Outsources everything but the weaving Alkenz 101 Part 4: Sample Update Alkenz Sample Update All swatches arrived in Stamford today New shipment of full binders arrived early this week Individual Binder Cards and the balance of the Full Binders and Decks are on the next container which is scheduled in port on 2/12. They will hopefully make their way up to Stamford by the week of 2/20 Alkenz 101 Part 5: Almedahls Update Almedahls Update Almedahls brochure in final revision New collection books will be ready in 2-3 weeks Once collection books are ready, we will send a mailing of the new brochure and pricing.