Introduction to Intellectual Property
Before
you begin…
You are about to journey into the world of IP. The following
presentation will introduce you to the
strategic
value of IP and how it applies to
your research, your inventions or
innovation, and your artistic creations.
Before
You will learn about the
you begin…
five main types of
intellectual property rights (IPRs) administered by the
Canadian Intellectual Property Office (CIPO). CIPO plays a
key role in supporting Canada’s innovation and productivity
by delivering and granting quality and timely IP rights.
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Canadian
IP at a glance
Patents
Walkie Talkie, Insulin Process
Trade-marks
BlackBerry, BeaverTails
Copyrights
Recordings by The Tragically Hip, Anne of Green Gables
(book content)
Industrial Designs
Bombardier Snowmobile, Hockey Goalie Mask
Integrated Circuit Topography
Canadarm (Mechanical arm)
Patents
New inventions or any new and
useful improvement of
an existing invention
• Novel: must be new, first in the world
• Useful: functional and operative
• Inventive: must show ingenuity and must not be
obvious to someone of average skill in the field of
invention
What
can you patent
Using a door lock as an example
• A Product: a door lock
• A Composition: a chemical
composition in lubricants for door
locks
• An Apparatus: a machine
for making door locks
• A Process: a method for making
door locks
… or an improvement on any of these
Did you know?
90%
of patents are for
improvements
to existing patented inventions
Find
three improvements
Use your mouse to find what’s different.
1926
1976
Find
three improvements
Use your mouse to find what’s different.
1926
1976
Famous Canadian
patents: Snowmobile
“Some day, I will invent
a little machine that will glide
over the snow and will even
allow me to go up hills.”
J. Armand Bombardier
© Musée J. Armand Bombardier
Patent application no. 367104
Registered June 29, 1937
Does he ring a
bell?
Patent Year
number issued
Title
7789
1877
Improvements in electrics telephony
13809
1881
Improvements in electrics telephony
13810
1881
Improvements in electrics telephony
26701
1887
Reproducing sounds from
phonograph records
26710
1887
Reproducing sounds from
phonograph records
Alexander Graham Bell
Trade-marks
word (or words), a design, or a combination
of these used to distinguish
the goods and services
A
of one person or organization from
those of others in the marketplace
Look
around you
trade-marks
How many
can you see?
Trade-marks can be used
to uniquely identify a
brand
Petro-Canada holds the Team sponsorship
rights for the Vancouver 2010 Olympic and
Paralympic games. You will see this logo on
our Canadian athletes.
Best
Canadian brands
ranking 2008
Rank
Brand
2008 brand value
(C$ million)
1
BlackBerry
5 607.7
2
RBC
4 141.1
3
TD Canada Trust
3 779.6
4
Shoppers Drug Mart
3 137.5
5
Petro-Canada
3 132.6
6
Manulife
2 550.9
7
Bell
2 537.0
8
Scotiabank
1 870.4
9
Canadian Tire
1 828.5
10
Tim Hortons
1 604.6
Source: Interbrand Canada
Trade-mark
protection
competitive
In today’s
global marketplace, branding
often becomes the most
important aspect
of a business or
an organization.
Registering a trade-mark has
important advantages in Canada:
• It provides proof of ownership
• It allows you to flag infringement
under the Trade-marks Act
• It prevents others from adopting
a similar trade-mark
• It makes licensing your products
and services easier
Copyrights
Rights derived from any
original literary, dramatic,
musical or artistic work can be
registered from the moment this
work is created.
The
world of
copyrights
Copyright is automatic upon
creation. However, it’s a good idea to:
• Have your original work
witnessed and dated
• Register your copyright
• Use proper marking for
your copyright ©
• Document details of any
collaboration in respect
of the work
Copyrightprotected Canadian works
Copyrightprotected Canadian works
Industrial
designs
The
visual features of shape,
configuration, pattern or
ornament (or any combination of
these features) applied to a finished
article made by hand, tool or
machine.
Features
that appeal
to the eye
• Design must
be original
• Can be two- or
three-dimensional
Designs
Designs, such as those featured
in these products, are known
for their visual
appeal.
Integrated Circuit
Topographies (ICTs)
3-D configuration of electronic
circuits embodied in integratedcircuit products or layout designs.
Integrated Circuit
Topographies (ICTs)
Used in many technologies, such as:
•
•
•
•
•
•
Computers
Automobiles
Pacemakers
Industrial robots
Cameras
Spacecraft
The Canadarm is being used to
install the shuttle docking port on
MIR. Photo: NASA
The
IP
behind the BlackBerry
Patent
Trade-mark
Industrial Design
Patent CA 2508239
Trade-mark Registration
TMA 659946
Industrial Design
Registration 125919
Wares/Services: Electronic
handheld units
Title: Handheld Electronic
Device
Registrant: BlackBerry Limited
Registrant: RESEARCH IN
MOTION LIMITED
A display for a handheld computing device
includes a display panel; a circuit board
carrying display electronics for the display
panel; a cover assembly securing the display
panel to the circuit board; and a resilient layer
adhered to the circuit board for securing the
display to the computing device.
Inventors: HOLMES, CHEN, SIMOES
Owner: RESEARCH IN MOTION LIMITED
The Canadian
IP
system at a glance
Industrial
designs
Integrated
Circuit
Topographies
Generally life
plus 50 years
Up to 10 years
10 years
Apply nationally
Automatic, apply
internationally
(but registration
can be sought in
Canada)
Apply nationally
Apply nationally
Use, sale,
manufacture
Use
Copying,
reproducing
Manufacture,
sale, rent or
importation
Use, sale,
manufacture
Inventions
Identity of your
products and
services: words,
symbols and
designs
Original literary,
artistic, musical
and dramatic
works, and other
subject matters:
sound recordings,
performances,
communication
signals
Visual
appearance of a
product:
ornamentation,
shape, pattern,
configuration
Original
integrated circuit
layout designs
Patents
Trade-marks
Copyrights
Term
Up to 20 years
after filing
Renewable
15-year period
Protection
Apply nationally
Protects against
What is
protected
Benefits
of doing
IP searches
• Identify trends and new developments
• Generate new ideas
• Gain competitive intelligence
• License new products
• Solve technical problems
• Identify manufacturing partners
Visit www.cipo.ic.gc.ca to access the CIPO IP databases
Congratulations!
You have completed the introduction
to
intellectual property.
Time to test your knowledge!
Get ready to complete the IP Quiz.
Contact us
For more information:
www.cipo.ic.gc.ca
E-mail: cipo.contact@ic.gc.ca
Toll-free: 1-866-997-1936