RDVO Capabilities
Presentation
Prepared for Genzyme Corporation
RDVO is a full-service digital
marketing and communications
firm.
We offer:
+ Interactive Marketing & Design
+ User Experience Design
+ Research & Analysis
+ Application Development
+ Search Marketing
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RDVO Clients
Healthcare + Biotech
Technology + Software
Consumer + Retail
Abbott Laboratories
CMGi
Boston Red Sox
Agencourt Bioscience
Cuesol
Gillette Corporation
Genomic Profiling
Systems
Microsoft Corporation
Sonesta Corporation
Softrax Corporation
Stop & Shop
Target Software
Mosquito Magnet
Manufacturing/OEM
Financial Services
Government & Non-Profit
Kodak
Commonwealth Financial
Commonwealth of Mass.
MeadWestvaco
Delta Dental
MBTA.com
Eastman Kodak
Fidelity Investments
Marine Biological Laboratory
Polaroid Corporation
Fiduciary Trust Company
Team Approach
Vicor Corporation
Thomson Financial
Trinity Repertory Company
Genzyme Corporation
Shire Pharmaceuticals
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Services and Capabilities
Interactive Marketing Services
+ Website strategy & planning
+ Information architecture
+ Website design & development
+ Search engine optimization
+ Measurement & analytics
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Process & Approach
+ Intense team collaboration
+ Single point of contact
+ Focus on experience design
+ Fueled by analytics and empirical evidence
Escalating Prototypes:
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Experience Design:
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Work Examples:
Biotechnology & Healthcare
Shire Pharmaceuticals
Project Goals
+ Develop both treatment and
community website for new treatment
for Hunter Syndrome
+ Integrate content management
system
+ Work with team to develop ongoing
traffic generation and marketing
strategies
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Case Study: Shire Pharmaceuticals
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Case Study: Shire Pharmaceuticals
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Case Study: Shire Pharmaceuticals
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Cisbio
Project Goals
+ Develop powerfully-branded site for
innovative new technology
+ Integrate custom content
management solution
+ Build on-line resource library
+ Localize website
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Case Study: Cisbio
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Case Study: Cisbio
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Case Study: Cisbio
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Agencourt Bioscience
Project Goals
+ Work with global marketing team
to develop online brand and
positioning
+ Create business opportunities and
increase prospects
+ Develop web-based solution for
order tracking
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Case Study: Agencourt
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Case Study: Agencourt
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Case Study: Agencourt
Number of Visitors
4000
3000
All visitors
2000
Search Engine
1000
Google Campaigns
0
Jul 28
Aug 3
Aug 4
Aug 10
Aug 11
Aug 17
Aug 18
Aug 24
Aug 25
Aug 31
Average Time On Site
80 seconds
60 seconds
All visitors
Search Engine
40 seconds
20 seconds
Jul 28
Aug 3
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Google Campaigns
Aug 4
Aug 11 Aug 18 Aug 25
Aug 10 Aug 17 Aug 24 Aug 31
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Additional Healthcare/Biotech Projects
Project Examples
+ PHT Corporation
+ Abbott Laboratories
+ Medventive Corporation
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PHT Corporation
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PHT Corporation
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Abbott Laboratories
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MedVentive Corporation
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Other Projects of Note
Project Examples
+ MBTA.com
+ Gillette Young Guns
+ Microsoft
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MBTA
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Gillette Young Guns
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Polaroid (Zink)
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Microsoft Corporation
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