Session #12
Strategic
Management
Dr. Mark H. Mortensen
Spring 2011
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Mortensen Consulting Group
You Will be Prepared for Today
Iff You:
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Have thought of several excellent
questions for our distinguished speaker.
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Today
0:00 Begin
0:05 Imad Mouline, CTO of CloudFloor Corp.
1:10 Introduce Assignment #4 – Starbucks EFAS,
IFAS, and SWOT
1:13 Do you want to have an in-class or take
home mid-term exam? I would e-mail it to you by
this Wednesday, due back to me on Wednesday
30 March 2011 by start of class time.
1:15 End
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Mortensen Consulting Group
Imad Mouline Co-founder and CTO of CloudFloor Corp.
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Imad Mouline, an entrepreneur and veteran of software R&D, is a recognized expert in web application
architecture, development and performance management. His areas of expertise include Cloud Computing,
Software-as-a-Service, and mobile applications. He recently co-founded CloudFloor Corporation and helped
secure a $3.1 million financing round. Prior to CloudFloor, Imad served as CTO of Compuware’s
(NASDAQ:CPWR) $250 million APM Solutions division, which was formed after the company acquired Gomez
and consolidated its high-growth application performance management solutions under a single banner. At
Gomez, Imad served as CTO and led the expansion of the company’s product portfolio and market presence,
growing the company’s valuation from under $17 million to its acquisition by Compuware for $295 million in well
under four years.
At Compuware and Gomez, Imad worked closely with internal resources to design, build, and position marketleading solutions, as well as with customers and industry analysts to advance application performance
management in order to make the Web a better place.
Prior to Compuware, Imad served as CTO of S1 Corporation (NASDAQ:SONE) from 2001 to 2005. From 2000 to
2001, he served as director of engineering in the office of the CTO at BroadVision, after its $852 million acquisition
of Interleaf. Beginning in 1993, Imad served in a variety of technical leadership roles at Interleaf.
Imad is a regular presenter at various industry conferences including Cloud Connect, Cloud Computing Expo, All
About the Cloud, the Ajax Experience, Internet Retailer, Interop, Internet World, MIT CIO Symposium and the Web
Experience Forum.
Imad is also frequently quoted in leading online and print publications including The New York Times, USA Today,
BBC News, BusinessWeek, Reuters, CNN Money, Fortune, Forbes, Investor Business Daily, TechTarget, Internet
News, ComputerWorld, Network World, Internet Retailer, CIO Zone, and InformationWeek.
Imad graduated from The Massachusetts Institute of Technology.
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For Next Class – Next Monday
No class this Wednesday, 23 March
 Read Chapter 8
 Do assignment #4: Due 28 March 2011
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Read the assigned Starbucks Case Study:
Do an EFAS table (6-10 items should suffice) – use your own judgment on the
weights and ratings from your experience and the readings
 Do an IFAS table (6-10 items should suffice) – use your own judgment on the
weights and ratings from your experience and the readings
 Do a SWOT matrix from the above, including only the most important items (8-12
items should suffice)
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If you want to do this with a classmate, please do, but let me know – and both e-mail me the same paper
with both your names on it.
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