REPORT OF
CTO-USA, INC.
SEPTEMBER 2012 - APRIL 2013
SYLMA BROWN BRAMBLE
DIRECTOR
MISSION STATEMENT
To maximize the value of CTO’s
presence in its major source
market in order to rebuild
member confidence in the
CTO
MEASURES OF SUCCESS
Increase revenue from non-government membership
Secure sponsorship funding for consumer and trade events
Increase private sector membership
Increase net revenue from special events
Increase receipts for the CTO Foundation
Increase members’ visibility in the marketplace
Maintain a highly motivated, productive team
Increase revenue from nongovernment membership
•
•
80,000.00
70,000.00
•
•
60,000.00
Target
50,000.00
Total
4/2013
Dues
•
Funding
•
40,000.00
30,000.00
20,000.00
10,000.00
0.00
Identify new sponsorship sources
Plan and host Foundation
Fundraisers
Plan and execute conferences
Build and strengthen nongovernment membership as well
as relationships with funding and
donor agencies
Identify potential donors to be
approached
Research sources of funding
available in CTO’s main spheres of
operation
Secure sponsorship funding
for consumer and trade events
Target
Total
ABAV
WTM L.A.
ADV TRAVEL
100,000
80,000
60,000
40,000
20,000
0
100,000
Working creatively to secure
maximum financial support for our
projects
Increase private sector
membership
Where we Started
Membership Today: 297
Membership: 313
Allieds
Allieds
Carriers
Carriers
TARGET: 460
• Develop list of services that CTO offers
• Developed new membership solicitation
• Improve the process to onboard new members
Increase net revenue from
special events
100%
95%
90%
85%
80%
STC
SOTIC
Target
TARGET: 200,000
• STC =10,000
• SOTIC =15,000
Increase Receipts for CTO
Foundation and Utilize CTO
Foundation Alumni
Target of $50,000
 $3,000.00 from raffles
 $5,000.00 from the
CTO Allied Members
Increase Members Visibility in the
Marketplace
• Identify major events in key source markets
• Determine their value to our region and communicate
results to member countries
• Negotiate preferential placement and pricing for member
countries in major trade/consumer shows
• Organize Caribbean Week/Weekend events in major
source markets
• Coordinate and present a series of webinars
highlighting our member countries and our niche
markets
Increase Members Visibility in the
Marketplace
EVENT
NATURE
PLACE
DATE
Countries
Travel & Adventure
Trade &
Consumer
Long Beach, CA
Jan 12-13,
2013
14
New York Times
Travel Show
Trade &
Consumer
New York City
Jan 18-20,
2013
15
Travel & Adventure
Trade &
Consumer
Chicago, IL
Jan 26-27,
2013
10
Philadelphia
Inquirer
Trade &
Consumer
Philadelphia, PA
Jan 26-27,
2013
5
Toronto’s Ultimate
Travel Show
Trade &
Consumer
Toronto, Canada
Jan 26-27,
2013
12
Boston Globe
Travel Show
Trade &
Consumer
Boston, MA
Feb 8-10,
2013
15
Travel & Adventure
Trade &
Consumer
Washington DC
March 9-10,
2013
12
Increase Members Visibility in the
Marketplace
EVENT
NATURE
PLACE
DATE
# of
Countries
ABAV Fair
of the
Americas
Trade
Rio de
Janeiro,
Brazil
Sept 2426, 2012
12 (4)
ROUTES
Americas
Trade
Cartagena
de Indias,
Colombia
Feb 1012, 2013
5
WTM
Latin
America
Trade
Sao
Paulo,
Brazil
April 2526, 2013
10 (4)
ABAV 2012
Increase Members Visibility at
Events
TRAVEL &
ADVENTURE SHOWS
2013
Ultimate Travel Show
2013
Increase Members Visibility
in the Marketplace
•
Engaged over 300 IATAN travel agents via
webinars
•
Developed website as a platform to better
manage the Chapter system
•
Presented 8 seminars in 7 markets to about 500
Chapter members
Maintain a Highly Motivated Staff
• Clearly defining, working and reporting
procedures.
• Meeting more regularly to plan activities and
discuss staff issues
• Encouraging teamwork
• Having an open door policy
• Utilizing the creativity of the staff
Other Important Services
•
•
•
•
Liaising with the Diaspora
NTA Agreement
Greater Allen Church – Faith Based Travel
CaribbeanTravel.com
What we Need
• Early approval of projects & Events
• Less lag time in response to requests for
support and participation
• More engagement with input and
feedback
• More Advocating
MISSION STATEMENT
To maximize the value of CTO’s
presence in its major source
market in order to rebuild
member confidence in the
CTO