By
Sean Nelson
Audrey Frank
Anson (Chan Chuen Yiu)
Agenda
Company Background
Missions of Whole Foods Market
SWOT Analysis
TV Commercial
Company Background
 In 1980…
 Whole Foods Market started out with one small store in
Austin, Texas.
 Today…
 More than 270 stores in North America and the United
Kingdom.
 Team Members: 54,000
 Distribution Centers: 9
The flagship store and global support offices in Austin, Texas
A Mission-Driven Company
Whole
Foods
Whole
Foods
Market
Whole
Planet
Whole
People
A Mission-Driven Company
Whole
Foods
• Searching for the highest quality, least
processed, most flavorful and natural foods
• Famous at providing organic food
A Mission-Driven Company
Whole
People
• Employing people who are passionate about
healthy food and a healthy planet
• Providing excellent customer service
A Mission-Driven Company
Whole
Planet
• Caring about communities and environment
• Sponsoring neighborhood events and
Donating to local non-profit groups
Green Mission
 The Three R’s
 Alternative Energy
 Green Building
 Other Green Initiatives
SWOT
ANALYSIS
• Strengths
 High quality food
 Real estate in wealthy neighborhoods
 Good customer service
 Passionate and enthusiastic employees
 Passionate environment allows others to learn about various nutritional
ideas and supplements that are unavailable elsewhere
 No Unions
 Fair labor wages for the farmers
SWOT
ANALYSIS
• Weaknesses
 Pricing perception - "Whole Paycheck"
 Viewed as a luxury shopping destination
 Targets a relatively small amount of shoppers
 Lacks true customer loyalty
SWOT
ANALYSIS
• Opportunities
 Expand private label
 Wide amount of areas where the stores are located allows for
individual famers to sell to store regions
 Limit all potentially tainted food
 Expand prepared foods
 Classes that educate the new consumer about
a new product
SWOT
ANALYSIS
• Threats
 Economic downturn impacts consumer spending
 Low cash on hand
 Low spend per trip due to high prices.
 Individuals buy the specialty item and not the essentials
 Organic and specialty labeled items are not strictly regulated by
the U.S., which may lead to potentially contaminated food by
farmers who cut corners
http://www.youtube.com/watch?v=Vs31CkHWwBE&NR=1
References
 http://www.wholefoodsmarket.com
 http://en.wikipedia.org/wiki/Whole_Foods_Market
 http://www.youtube.com/watch?v=Vs31CkHWwBE&NR=1
The End