Business Insight in
Distribution & Services
Retail
Hospitality
Consumer Goods
Name
Title
Date, 2010
Agenda
 Retail Business Challenges
 Business Insight Scenarios
 Retail
 Hospitality
 Consumer Goods
 Microsoft BI Solution
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2
The Power Shift to Shoppers
driving need for more information
Produce & Push
by
Manufacturers
Buy & Leverage
by
Retailers
1900
1980
Predict & Produce
to
Consumers
2000
Observe & Serve
the
Shoppers
2007
Business Insight
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3
Business Challenges
Expansion
Formats
Collaboration
Channels
Global and Green
New Formats
Without Walls
Digital Reach
Business models are changing at an unprecedented pace
due to global and technological opportunities and challenges
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4
New Business Disruptors
Mobile Shopping
 Disruptor: Shelf Edge Price Compete
 Response: Branded Mobile Experience (product details, location)
Customer Control
 Disruptor: Empowered Consumers
 Response: Empowered Stores (Real time, S+S, Managed)
Multi-channel Digital Marketing
 Disruptor: Conversion to Digital and Social Media
 Response: Integrated Digital Platform (Search, Ads, Social, Analytics)
BI Across Borders
 Disruptor: Virtual Organizations
 Response: BI to the masses (Analytics, UC, Portal, Collaboration)
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5
2009 Aberdeen Report – x,000’s and counting!
Top 5 Technologies that will impact business over the next 2-5 years
25%
21%
20%
NEW!
-4%
NEW!
NEW!
15%
13%
11%
10%
8%
8%
Enterprise Web 2.0/
Social networking
Governance risk
management, and
compliance
5%
0%
Business Insight/
Analytics
(#1 is BI)
Enterprise application
enhancements/
extentions
Software as a Service
(SaaS)
(#2 to #3!)
Aberdeen Increasing Retail productivity by Enterprise performance Management. March 2009
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6
Technology Trends in Business Insight
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7
Barriers for use of BI
Difficult
To Use
Fragmented
Inflexible
Departmental
Costly
“Foreign” tools inhibit adoption and use
Functionality split across multiple tools
Rigid and unable to change with the business
Narrowly deployed without a complete view
Too costly for broad deployment
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8
Agenda
 Retail Business Challenges
 Business Insight Scenarios
 Retail
 Hospitality
 Consumer Goods
 Microsoft BI Solution
|
9
The Need for Better Insight & Visibility
Exists Throughout the Organization
CEO
“I need to know that the people in my organization have the right goals in
place to understand and execute on the strategic initiatives of the company
– and do so in the most cost-effective way.”
VP, Sales and Marketing
“I need better visibility into our performance and promotions so I can focus on
deals that help me grow business with my most profitable customers.”
CFO
“I need to improve our analytics capabilities so we can understand our current
business performance and do a better job of planning for the future."
Customer Support
People
“I need better access to information to make better decisions on cross-sell
and up-sell opportunities.”
Sales/Store / Property Manager
“I need to have more timely information to improve the efficiency of
operations”
VP, Operations
“I need better visibility into my cost of operations so I can target specific cost
reduction opportunities that won’t have a negative impact.”
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Business Scenarios - Retail
Store Manager
Sales Associate
Customer

Store Profitability

Customer Insight

Profitability

Sales Performance


Loyalty and persistency

Stock Control
Sales and Service
Performance

Market basket analysis

Loss Prevention

Task Management
Marketing / MM
Supply Chain
CFO / CEO

Price optimization

Inventory optimization

Financial Reporting

Campaign results

Out-of stock prevention

Business KPIs

Assortment Planning

Strategy & Planning

Demand planning

Vendor performance
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Business Scenarios – Hospitality
Property Manager
Front desk
Customer

Profitability

Customer Insight

Profitability

Sales Performance


Loyalty and persistency

Inventory Control
Sales and Service
Performance
Management

Task Management

Property execution
Marketing
Property Owners
Corporate

Campaign results

Fianncial reporting

Financial Reporting

Demand planning

Business KPIs

Business KPIs

Inventory planning

Strategy & Planning

Strategy & Planning
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Business Scenarios – Consumer Goods
Category Manager

Profitability

Sales Performance

Stock Control

Promotions

Store execution
Retail

Trade promotion
Management

Sales and Service
Performance

Field Management
Marketing/Merchand.
Customer

Profitability

Loyalty and persistency

Market basket analysis
Supply Chain
CFO / CEO

Campaign results

Inventory optimization

Financial Reporting

Assortment Planning

Out-of stock prevention

Business KPIs

Demand planning (DSR)

Strategy & Planning

Inventory planning
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Agenda
 Retail Business Challenges
 Business Insight Scenarios
 Retail
 Hospitality
 Consumer Goods
 Microsoft BI Solution
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14
Microsoft Vision & Strategy
Democratizing Business Intelligence
Improving organizations by
providing business insights to all
employees leading to better,
faster, more relevant decisions

Delivered through a familiar
environment

Integrated into business productivity
infrastructure

Built on a trusted and extensible
platform
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Microsoft Business Intelligence Enabling you to…
Empower Your People
•
Self-service access to data reduces the dependency on IT
•
Delivered through agile tools people use today to accelerate end-user adoption
•
Empower all users to access, analyze and collaborate on critical business information
to make better, more informed decisions
Improve Organizational Effectiveness
•
Integrated workloads enable a highly efficient workplace
•
Define, drive and manage organizational success by aligning key metrics and strategy
•
Empower users to create and manage information in their sites and workspaces as part
of a system
Enable IT Efficiency
•
Complete and integrated self-service Business Intelligence platform reduces the IT
Backlog
•
BI delivered as part of your extensible and trusted platform through SQL Server,
SharePoint, and Excel.
•
Enhanced IT monitoring and improved resource utilization
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Empower your People
People Ready BI
Introducing PowerPivot for Excel
Share Insights

Enable users to perform self-service analysis and
intuitively build their own BI solutions

Rich, interactive SharePoint-based dashboards and
scorecards

Allow users to interactively explore
and perform calculations on very
large data sets

Self-Service Reporting with Reporting Services with central
report distribution and management through SharePoint

Integrate data from multiple sources


Minimize dependence on IT
Access and analyze corporate data from Excel and shared
workbooks centrally through Excel Services in SharePoint
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Improve Organizational Effectiveness
Amplify your organization’s productivity
Increase Organizational Visibility

Dashboards increase visibility
into key team and organizational
objectives

See interdependencies with
Strategy Maps

New chart types enable
continuous analysis and
iterative decision making

Embed and reuse content in
personal, team, and
departmental/organizational
sites

Business data displayed in
context
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Enable IT Efficiency
Rapidly integrate, build & deploy enterprise
applications
Reduce cost and complexity

Complete BI capability as part of
SharePoint, SQL Server, and
Excel to address a variety of
business needs and
requirements

Scale-out to support BI for all
users at lower TCO

BI Application Monitoring, MultiServer Management, and BI
Server Provisioning with SQL
Server

Manage and facilitate access to
secure organizational data

Familiar and intuitive
development & management
tools
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Connected Enterprise through Business Insight
More than just Business Intelligence

Making the most of
your critical Business
Information

Major industry trends

Microsoft strategy
Power Pivot
Sites
SQL Data Warehouse
Search
Composites
Communities
Insights
Content
Search
SharePoint
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Major Customers Implementations - Retail
• 50,000 global users of SharePoint
• Used at all levels in the organization in 30 countries
• Increased sales, better service for customers and driving
down operational costs in major South African retailing
group
• Geek Squad mobility for scheduling and Routing
• Real-time collaboration and Intelligence
• Grocery Retailer uses Business Intelligence to
strengthen supplier negotiations
• Real-time POS data processing w/1,500 transactions/sec
• Real-time analysis to sales floor
• 3-TB retail data warehouse on HP Superdome
• Uses SQL Server OLAP, SSIS, SSRS
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Major Customers Implementations - Hospitality
• Real time delivery to support Customer Service
• Delivered on Mobile platform across the chain
• Catering Planning System used in 2,300 hotels
• 25% time savings in catering forecast generation
• Enterprise Data warehouse and BI solution
• Integrated with Customer Care Framework
• 700 restaurants, 30,000 users, 700+ concurrent
• OLTP/LOB reporting on inventory & sales data
• Real time integration with Property Management System
• Teradata / Microsoft integration to deliver reporting and
scorecards scalable to 65,000 employees
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Major Customers Implementations – Consumer Goods
• Velocity Demand Signal Repository application
• Improve in-stock %, cash flow and revenue
• Integrated Trade promotion. Category management and
• Field Sales Management
• Multiple country implementation of mobile field solution
• Integrated with current LoB systems
• Company wide collaboration and workflow integrated
with Microsoft Office System
• Innovation through web based collaboration portal
• Implementation of demand Signal repository, expected
improve of revenue by 3% and reduce out of stock by 2%
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Summary
Why Microsoft
Challenges
Microsoft helps to
 Global expansion and green
 Empower your people
requirements
 New formats
 Collaboration without walls
 New channels and better
reach
 Improve organizational
effectiveness
 Enable IT efficiency
More information: www.microsoft.com/bi
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The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market
conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation.
MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.