MVP3
Market, Volume, Product, Price & Promotion
Winning with insights & ideas.
The MVP3 is an Excel workbook for the first level of analysis that novices and “a couple
times a month” sales or marketing professionals do with syndicated scan data. The MVP3
makes explaining change and opportunity faster and easier than alternatives. See page 9
for delivery cost and timing details.
THE MVP3 fills this gap
Top line Reports
A custom analysis tool for the
novice or “twice a month”
investigation by sales or
marketing professionals.
The wide selection of
specific and general adhoc tools. Asking
someone else for the
data pull or analysis.
Models reveal the
invisible and specific.
The MVP3 supplements
Using the
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• Top line reports.
• Ad-hoc tools, custom
applications, on-sites and
support analysts.
• Models such as elasticity,
distribution, promotion,
panel share of wallet, and
other non-obvious views.
MVP3
Answers top line originated questions.
Builds analytical confidence.
Reduces reliance on experts.
Shortens turnaround times.
Nurtures insight and action culture.
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© 2011 Ford Consulting Group
The MVP3 table: interact, discover
Chose a Market,
Period & Product.
Column A
views…markets,
regions, or accounts.
Chose sales
basis of interest.
Show or hide
measures in
columns.
Your facts, in
issue and/or
familiar order.
The MVP philosophy.
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Learn by doing.
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Tinker with an idea, a measure at a time.
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Discover relationships.
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It’s clean data, fast technology, and easy to use.
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© 2011 Ford Consulting Group
Use MVP3 charts to see the ‘big picture’’.
Maps pinpoint
problem markets.
Two year trend perspective.
See volume by
promo and regular
price points.
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© 2011 Ford Consulting Group
MVP3 Trade promotion analysis.
Chose a Market,
Period &
Product.
Chose in-store
sales conditions
of interest.
Chose Change
vs. year ago,
this year, or last
year
Explore range of
measures available
depending on question.
The MVP3 philosophy.
•
Interact to learn.
•
Tinker with an idea, a measure at a time.
•
Discover relationships.
•
It’s clean data, fast technology, and easy to use.
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© 2011 Ford Consulting Group
MVP3 Technical Details
MVP3 is an Excel workbook.
The MVP3 organization, column headings and data
loaded is skillfully tailored to your business
priorities and terminology conventions.
Very fast and comprehensive
• An MVP3 uses database queries on local data. It is
much faster then formula based lookups.
• The query programming makes it practical to have
lots and lots of data right in the workbook.
Automated monthly updates.
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Reduce labor.
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Reduce human-error potential.
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Speed-up delivery.
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© 2011 Ford Consulting Group
Example of MVP3 Excel ribbon navigation
Open the custom ribbon.
Pick a table, graph or trend worksheet.
The MVP3 ribbon provides quick access to the desired table or chart. Head quarter MVP3 and
customer MVP3 issues are shown below.
The HQ MVP3
The Customer MVP3
Example workbook tables
Example workbook tables
Exceptions
• Quickly identify struggling markets
• Review price point compliance
Overview
• Top lines
• Trends
Product performance
• See product winners and losers by market
• Focus on products/segments of interest
• Capitalize on differences
Current activities
• Volume
• Sales rate
• Distribution
• Price
• Promotion
Customer performance
• See winners and losers
• Uncover performance drivers
Sell
• Shelf changes
• Promotion impact
• Competitive market
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© 2011 Ford Consulting Group
MVP3
MVP3 guides and teaches.
– Interaction builds understanding.
– It's low risk. Clean data and relevant choices.
– It's fast. Clicks create change.
– It’s easy to use. Excel based.
– Affordable, customized, and quick to implement.
Business value.
– Greater productivity.
– Deeper understanding.
– More insights.
– Higher profits.
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© 2011 Ford Consulting Group
MVP3 Project types and costs
The off-the-shelf project
We examine your existing reporting and discuss this year's business objectives, initiatives and competitive threats. We
craft a cost effective MVP3 sample. Typically, this is a subset of your existing reports and some recommended new reports.
It won't be everything you may want. But it will be more organized, faster, and easier to use then what many companies
have today. And we will have it up-and-running in a few days.
Custom consulting
We make everything just the way you want it on top of our fast, organized, and easy to use software platform. Most big,
custom improvements to reporting require iterations. Specifications naturally evolve as work is completed. Subtle complex
challenges may not be anticipated up-front. We start with a general specification and budget. We meet as needed to
refine the direction and scope. Custom projects are normally a few to 12 weeks in duration and billed hourly.
MVP3 Services
What You Get
Sample Costs
Assessment
A one category design.
$1,800
Off-the-shelf
A one category workspace.
$12,500
Custom
Consultative design/build.
$25K-$100K
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© 2011 Ford Consulting Group
About Ford Consulting Group
• Please see www.FordConsultingGroup.com for our mission,
other products and about us.
• Would you like to discuss an MVP3 project? Please contact
me David Ford, at 612.333.1111. Or email
dford@FordConsultingGroup.com.
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© 2011 Ford Consulting Group