SWOT EDUCATION PVT LTD P a g e 1 | 29 Contents Chairman Message Managing Director Message Mission and Vision Statement Core Values About SWOT About Varanasi Infrastructure Why SWOT ? Management Courses Post Graduate Programs Under Graduate Programs Exclusive Courses P a g e 2 | 29 CHAIRMAN MESSAGE Management institutes play a vital role in the economic and social growth of a nation, society and an individual. SWOT aims to educate future leaders. We believe these leaders contribute to make a difference to their organizations and to the world around them. We foster sharpening of skills and enhancement of knowledge base in our students through various activities through faculty who not only keep themselves at par with the current developments but also contribute to the expansion of the body of knowledge in their field of expertise. SWOT carefully weighs out and provides a balance that is not only enriching academically but at the same time we lay special emphasis on the overall development of every student. The future holds tremendous promise for the college. We look forward to being recognized as one of the premier management college across nation. As a prospective student, you are welcome to explore options that may be available to you in our various academic programs and please do not hesitate to contact us for additional information My best wishes to all the students who have chosen this college to pursue their vocation in the field of Management and IT. AMIT KUMAR MAURYA Chairman P a g e 3 | 29 MANAGING DIRETOR MESSAGE I welcome you on behalf of SWOT family and wish you for great education experience and career ahead. With a turnaround in the Global Economy, India is back in business and the world seeing India as a favourite destination for investments. The work of managers and organizational leaders in such environments is extremely challenging but also rewarding. We prepare our students for practical competence in the functional and technical areas of business that helps them gain a competitive advantage. With the growing awareness about the complexity of modern business; the demand for management graduates, with a high level of domain knowledge and core competencies is fast increasing. At SWOT, we encourage you to be passionate in pursuing your dream and, should you make us part of it, we will offer you our utmost support, both during your journey with us as a student and, afterwards. Our endeavour is to develop you to be successful business leaders of tomorrow and we need your commitment to learn, to imbibe and contribute to the process. We shall ensure that the experience at SWOT is a significant long-term value addition to an individual’s career. Our students’ success has always been and will remain our main concern. We are beginning this new chapter with confidence, optimism and idealism. I take this opportunity to welcome you all. SUMIT KUMAR Managing Director P a g e 4 | 29 MISSION Our Mission is to be a leading provider of professional education programmes and related services of the highest quality and standards of excellence to meet the skilled manpower demands and challenges of the Global business environment with strong social and cultural values. VISION Professional Excellence World class centre for quality Education and Training Strategic Business Leadership High standards of Academic, Professional and Societal Performance P a g e 5 | 29 CORE VALUES Passion for Achievement: Every task, every challenge and every opportunity, we perform with purpose, pride and a positive attitude to provide the best education and service possible. Social Responsibility – Be accountable for your own actions, resolve differences in a peaceful ways, contribute to society and take care of the environment. Commitment to Excellence, Quality and Hard work – We strive for excellence in all we do. We have a passion for continuous quality improvement. Team Work – We communicate actively and openly. We build trust by honouring our commitments. We show respect for each other and value diversity Integrity – We act according to moral and ethical principle and ensure consistency between what we say and what we do. We earn our reputation by adhering to the highest ethical standards and conduct. P a g e 6 | 29 About Us SWOT is where ‘the Art of leadership blends with the science of management’ to offer a learning environment that brings out the very best in you. SWOT provides you better opportunity for your higher education through distance learning. We believe in deliver best services regarding your needs and choice, Diverse range of Courses from reputed Universities, online study and exam option, enhance your skill for industry and concerning career. Technical, Traditional, Management, Vocational and Professional streams are available at SWOT. For Enrichment of Education and Economy, SWOT is committed to deliver best of services. SWOT paves a path to early success in life through its fast-track short duration correspondence courses. These courses consist of concepts and case studies that provide broad exposure to relevant business concepts and management specifics. This helps them to get started as “Managers” by enhancing their productivity, capability to formulate business policies, strategies and their implications for the organization. In order to ensure quality, SWOT gets the best of academic resources for teaching, evaluation, eLearning and self-learning material preparation from its Management Institutes as well as from the industry. The curriculum is comparable to that of any full time management institute. SWOT is committed to offer the best infrastructure and facilities so as to ensure standards of excellence and supreme quality for the students. It is that place where imagination is not limited by boundaries, where every thought is taken to its logical conclusion, where you are free to roam the skies of possibilities and go beyond every definition. For only when the imagination is unbound, will the potential be unleashed. Our Professional courses will transform not only your career, but also the way you view the world and what you do in life. From its flexible length to its mind-expanding range of electives, SWOT versatile programmes is designed to match your ambition. P a g e 7 | 29 About VARANASI Varanasi, one of world's oldest living cities, is rightly called the religious capital of India. Also known as Banares or Banaras, this holy city is located in the south eastern part of the state of Uttar Pradesh in northern India. It rests on the left bank of the holy river Ganga (Ganges), and is one of the seven sacred spots for Hindus. Every devout Hindu hopes to visit the city at least once in a lifetime, take a holy dip at the famous 'Ghats' of the Ganga, walk the pious Panchakosi road that bounds the city, and, if God wills, die here in old age. Both Hindus and non-Hindus from around the world visit Varanasi for different reasons. Although Varanasi is popularly called the city of Shiva and Ganga, it is at once the city of temples, the city of 'Ghats', the city of music, and the centre for moksha or nirvana. For every visitor, Varanasi has a different experience to offer. The gentle waters of the Ganges, the boat ride at sunrise, the high banks of the ancient "Ghats", the array of shrines, the meandering narrow serpentine alleys of the city, the myriad temple spires, the palaces at water's edge, the ashrams (hermitages) , the pavilions, the chanting of mantras, the fragrance of incense, the palm and cane parasols, the devotional hymns - all offer a kind of mystifying experience that is unique to the city of Shiva. Varanasi has one of the best educational institutions in India and the standard of education is considered to be very high compared to many other states in the country. It is for this reason that students graduating from the Universities in Varanasi are one of the most sought after by the multinationals, Corporates and big industrial houses. Varanasi is a hub for education for students from all over India and many parts of the world as well. The Common Entrance Test popularly called the CET for admission into the professional course like Engineering, Medicine, Information Technology is very popular throughout the country that students from every nook and corner of India tries their might to get come out successful seeking admission to the various institutes and colleges of Uttar Pradesh in general and Varanasi in particular. Institutions here have excelled in the deliverance of high-quality education in various disciplines to enable students to be prepared for a highly competitive working environment after graduation. The standard of education is already high and rising rapidly to meet the standard of the new Internet Economy. P a g e 8 | 29 Infrastructure Globalization has the potential to create greater opportunities for growth throughout the world, and the focus today is in creating a conducive environment for students to imbibe a global perspective, at the same time being keenly perceptive about local conditions. Library Facilities College has library which is equipped with reference books on various core subjects of management viz: Foreign Trade, Marketing, Finance, HRD, Economics, Computers, Sales, Production, Pharmaceuticals, Insurance, Banking etc. The library also subscribes well known national and international journals on management and other related concepts. In keeping with the times, the library has been thoroughly revamped with an air- conditioned reading room. It supports the mission of the college and is committed to providing information leading towards excellence in commerce and business education. Class Rooms The classrooms or learning centres provide the most conducive atmosphere for dynamic and focused discussion. The State-of-the-art fully networked ‘paperless’ classrooms consisting of dedicated LCD Projector, Interaction Board, Integrated Audio Visual System and suitable software to drive and integrate all these IT components. This sophisticated high tech environment facilitates group learning through process of interaction and participation, provide access to the body of knowledge globally and creates a true and reliable learning environment, problem solving and decision making right in the classroom. High Tech computer centre The computer centre has advanced computing facilities to provide free internet access to all the students round the year. The computers are of advanced configuration and latest software’s are available to provide holistic IT training facilities. P a g e 9 | 29 Student Counselling and Advisory Services The students are provided one to one counselling as and when required .The team of counsellors at SWOT provides extensive counselling to help the students in overcoming the problems due to anxiety or stress. Career Guidance Desk The career guidance team provides the necessary inputs, guides and drives the students on the career path in the corporate world. The career desk consistently motivates all the students by various means. It organizes various career seminars, conferences and workshops so as to help the students in exploring new vistas of excellence in their chosen areas of interest. Mentorship Programme SWOT offers a unique mentorship programme for all students wherein each faculty interacts with a group of students in the capacity of their mentor. Each mentor is personally responsible for the allround development of the assigned group of students. All students encouraged to discuss their professional matters with their assigned mentor. Medical Centre A sick bay has been set up at the institute to provide first aid to the students in case of any need, and also to cater to any medical exigency till the panel doctor comes to give the necessary medical treatment. P a g e 10 | 29 WHY SWOT ? PREMIUM EDUCATION SYSTEM: One of the key reasons people invest in higher education is to improve employment prospects. Quality education is a significant investment in your future. We offer you quality courses to enhance your career, designed to provide you with specialist knowledge of national and international business. The wide range of electives allows you to build a program to meet your career objectives. The flexibility of these distance learning courses allows you to fit your studies around your personal and professional commitments EXPERIENCED FACULTY : Our faculty is drawn from a diversified pool of highly experienced industry professionals and academicians. Their different background and vast experience provide valuable insights into the dynamic and challenging world of business. PRESENTATIONS, CASE STUDIES AND WORKSHOP: Enhance your ability to think strategically and understand the essentials of business and different organizations in order to manage change more effectively in the global business environment .The pedagogy of the course would facilitate the participants to learn from three equally important sources of knowledge, self-leaning, learning through interaction with the faculty and among the participants. It includes case-studies, role-plays, interactive classroom simulations, work-shops, group exercises and presentations. It Improve your skills of self-discipline, analysis, leadership, planning and forecasting. EXCELLENT RANGE OF PROGRAMS: SWOT offers an excellent range of programs across industry sectors, these include: Business Management, International Business, Information Technology, Banking and Finance, Supply Chain Management, Customer Relationship Management, Hotel Management , Retail management and Tourism management. P a g e 11 | 29 CONTEMPORARY DELIVERY STYLES : Approach to teaching includes contemporary pedagogy, comprehensive and practical approach with a combination of - traditional books, e-learning, prerecorded DVD lectures and faculty interaction. EXCELLENT STUDENT SUPPORT SERVICES : Only knowledge and skills are no guarantee for successful achievement of goals and objectives. Student’s development in the desired manner with the requisite values, behaviour, attitude, motives etc. is a critical factor. Student’s longitudinal profiling is done through continual counselling and the developmental inputs. The programmes would enable the participants deliberate on the important contemporary issues faced by the corporate world Innovative thinking and Inducing Confidence: One’s own creativity is the personal asset of every individual. At SWOT we feel that it is our moral duty to bring out the hidden potential of each of its pupil for his or her best possible performance. A confident person wins half the battle as a result of his attitude. The institute puts a great deal of emphasis in inducing confidence in each of its student so that he can perform better in the professional sphere. Emphasis on Personality development and Better Communication skills: In today’s scenario, good communication skills and personality are very important prerequisite for success in any profession. The institute lays special emphasis upon improving the personality communication skills of the students. Enhancing your Employability : We know that career prospects and progression are a priority for many of you, which is why we make sure our courses are professionally relevant. Many of our courses are accredited by professional bodies. The team at our Career Development Centre can help to develop your employability and offer advice on your path. P a g e 12 | 29 Excellent Facilities of Computer Lab and Library : We are committed to creating the best environment, equipment and facilities, to help you to achieve your potential during your studies. Strategic alliance with leading Institutes : We have done strategic alliances with leading National Institutes to meet your demands and expectations Monitoring progress : We monitor our students’ progress closely and provide feedback so that you know what areas you need to improve on and where your strengths lie. This will ensure you have the best possible chances of success in your studies. Small class sizes : We use small teaching groups that enable you to receive an excellent level of attention from teaching staff. You will quickly develop a comfortable relationship with your tutors and classmates Professional Traits If professional traits are inculcated in the students’ rights from the word go then the exposure to the corporate world is not a new experience for them. The College focuses on all the extra and Co Curricular activities to make the students familiar with the secrets of the trade. Studying at SWOT does not only emphasize on the course curriculum but also provides all that one needs to be graded as a future professional. With focus on all around development on the student’s personality the college is in literal terms.........a complete college. P a g e 13 | 29 CURRICULUM SWOT offers job oriented, autonomous Management programmes through distance learning mode (correspondence). MANAGEMENT COURSES: The Management courses aims at providing inputs to the students relevant to the business, industry and trades so that they can function in different organizations and face the challenges arising there from. The course not only aims at providing knowledge and skills in different areas of management, but also provides inputs necessary for the overall development of the personality of the students. It helps in fast forwarding the learning process, vicariously based on other peoples' experiences. The kind of skill-sets that an employer look for are most commonly found in Management students. The Advantages of Management courses are manifold; racing it onto the top slot of the most opted for degree program in the world. Managerial Skills: Knowledge imparted in MBA program extends out in developing managerial skills for candidates. These skills provide the essentials for dealing with real-time situations pertaining to management and resolution of problems. You are not only equipped in enacting a managerial role but also facilitated in grasping core responsibilities of your organization. Personal Growth: The MBA program will impart with you with a perspective which enables you to relate to the entire business environment within which you may operate. You will be able to understand the impact of various decisions and play a significant role in them. The MBA program will also help you understand business sufficiently to plan your own career and entrepreneurial moves successfully. And of Course, a more rewarding life, a better set of peers and recognition by society are sources of additional satisfaction. Developing business expertise: MBA provides an added advantage for students from non-business backgrounds. By earning an MBA degree, you increase your practical knowledge in the field of business administration. Most of the business schools recognize MBA both as a professional and academic degree. Competitive advantage: A competent MBA program prepares candidates as highly qualified leaders. The specialized skills and leadership qualities taught in MBA programs, provides you with a competitive advantage over others. Most of the leading business organizations prefer to hire MBAs for higher management positions. Career Advancement: An MBA degree helps you in quickly climbing up the corporate ladder with a handsome salary package alongside a respectable designation. MBAs with specialized skills are commonly selected to lead start-up companies. P a g e 14 | 29 Recession Proof Degree / Job Security: An MBA degree provides a combination of elective and specialized courses wherein by training candidates to handle complex business situations. Thus, having an MBA degree assures sustainability of your job in the organization. The demand for MBAs rides high even during global economic recession. Career Change: An MBA in general and a Dual MBA in particular, provide you with the cushion of switching your career. An MBA with particular specialization makes it easier for you to move across industries. Business Connections and Networking: Social networking during the MBA academic term helps in establishing business contacts and referrals. In the long run, you can avail these contacts in improving your business position in the market. Starting your own business: An ideal MBA program helps you in becoming business savvy. The skillset taught in MBA provides you with the hands-on training for dealing with real work business problems. Eventually, you can branch out as an independent entrepreneur: running your very own successful business. P a g e 15 | 29 POST GRADUATE PROGRAMS: Master of Business Administration ( MBA) : Business administration is one of the most challenging and respected job fields. It involves the planning, strategy, implementation, policies, design, administration, maintenance, control and structure of any business. It provides an individual an opportunity to showcase his talent in the corporate field and offers handsome salary as per the calibre of the individual. After the completion of this course, the candidate can choose the corporate sector, IT industries, manufacturing units, various corporations, and global industrial world. Management is one of the highly job oriented career field. It is one of the most popular field among the students. Management involves regulation and maintenance of overall functioning and administration of an organization. Management field provides responsible, challenging and respectful position to an aspirant who wants to work in the corporate environment. It has various disciplines & specializations and has opportunity for global employment. - Marketing Management : Marketing management is the oldest discipline of management study. It is the one of the highly job oriented specialization of management. It involves the market strategy, market availability, product compatibility, market research and market economy of the business and product. By the growing technology and computerization, digital market is also the simultaneous part of the marketing field. There are lots of opportunities to work with various manufacturing industries. - Financial Management : Finance management is one of the challenging specializations in the field of management study. It is one of the famous management fields among the commerce students in India. Finance management involves the resources, expenditure and balance of the economy and capital for an organization. Finance department is the back bone of any industry and finance analysts, finance executive, finance manager and finance officer play vital role in an organization. - Human Resource Management : Human resource management is another popular specializations in the field of management study. Human resource manager deals with the workers and employees of the company. The HRM plays the crucial role in facilitating and monitoring the connectivity of workers, training of employees, their salaries, issues, benefits, allowances and recruitment of new employees. It is a very responsible field. HRM manager can be hired in any organization wherein the manpower works. P a g e 16 | 29 - International Business Management : Today, the business scenario is not limited up to the national boundaries. The business is now conducted globally across the nation boundaries. Due to the rapid rise in the global business, the demand of the professionals is increased in various MNCs and reputed organizations who are looking to conduct their business globally. International Business management is becoming a popular specialization among the students day-to-day. It provides the opportunity to work with the global market. This field pays good salary to the deserving candidates who have excellent communication skills and are ready to work in a challenging environment. - Information Systems Management : MBA information Technology is a specialization in which they the program focuses on the how the management uses their techniques to enhance the convention of information technology. MBA Information Technology program encompass modules like computer hardware, computer software’s, telecommunications, assessment, algorithms, telecommunication etc. In this era of globalization where not only the students, professionals but also the child learning at the age of 5 years or 6 years have are equipped and surrounded by computers. So those who have core knowledge about the subject can easily go through the course and add a positive remark on your resume. This degree adds credibility in a student’s resume. The courses such as project management, system analysis, graphics designs, e-learning,. Web designing etc. There are so many opportunities available for the students who are pursuing this course. They can get excellence but what they need to do is to focus and hold their field. - Operations Management: Operation management is a wide and broad specialization of management study. It overlaps some more specialization as HRM, marketing, retail, event and IB. It involves the study and managing method of an operation or operating plant. It helps in developing the leadership quality, methodology and managerial skills in a proactive candidate. The candidate having degree in operation management can work with any organization in any field. - Event Management: Event management deals with the planning and organization of events that may include parties, ceremony, festival and competition. An event manager can work where any gathering will going to be planned. It is one of the growing and demanding specializations in management field. It not only provides the good job opportunity in an organization but also helps in establishing a self-business. P a g e 17 | 29 - Health care Management : A Master of Business (MBA) degree program in health care management can prepare students to oversee operations and services in health care facilities. Applicants for an MBA program often need a combination of tests, previous coursework and work experience in addition to completion of an undergraduate degree in order to gain admission. Like most MBA concentrations, a health care management specialization may include an internship or other hands-on experiences. A bachelor's degree is typically required for admission into a master's degree program in health care management. Degree programs in this field offer classes on health care planning, business management, financial management, public relations, human resources management or health care systems operation. Programs are also likely to cover economics, policy and ethical decision-making. - Services Management : In today’s global business areas, expanding knowledge and expertise in service management is essential to success. The service sector encompasses a vast portion of economy in India and has higher growth rate than agriculture and manufacturing sectors. Services firms have unique characteristics that challenge managers. For example, service firms are people oriented because of the direct interaction with the customers. Customers generally participate in the service process, often with direct and uncensored interaction with employees and facilities. The resulting variations in demand present a challenge to the operations managers to effectively use the perishable service capacity. This results because production and consumptions occurs simultaneously and thus the inability to inventory services. The intent of the course is to provide students with the concept and tools to effectively manage a service operation. - Export Management: This is for graduates who wish to have a specialized knowledge and skills in the field of Foreign Trade (ie) Export & Imports. The content of the course will reflect the real world situation and equip the students to meet the varying needs of business. The learners of this course will take a lead in exploiting existing and emerging foreign trade opportunities and we encourage and mould you to develop an innovative and creative approach. - Total Quality Management : The MBA in Total Quality Management is designed to meet high level academic and professional needs of managers in both the public and private sectors. At the end of the programme, graduates will acquire skills that can transform their organization management practices to the standards of international best practices for sustainable excellence and long term success. The programme also seeks to prepare participants to assume higher roles in integrating organizational functions and processes to create value to meet changing customer needs that would result in a sustained competitive edge. P a g e 18 | 29 - Supply Chain Management : Making a product available to the consumer at the right place and the right time is critical for the survival and growth of modern enterprises. The Post Graduate Diploma in Supply Chain Management module is designed to understand the levels involved in bringing a manufactured product to the right channel. With concepts such as purchasing management and inventory management being covered in depth, students are fully equipped to tackle the complexities of the supply and demand chain. The Diploma in Supply Chain Management aims to develop skills for professionals and equip them to optimize organization profitability through effective management of supply chain. The program will help participants to sharpen their skills to leverage advantages of a well-managed supply chain. Made available through the Distance Learning mode, earning a Post Graduate Degree in Supply Chain Management, corresponding to an MBA Degree, is an ideal program for fresher, supervisors, junior level and mid-level executives and those aspiring to become Managers. It will be immensely beneficial for those working in the supply chain department of FMCG and consumer electronics companies. It is recommended that students enrolling for this course should have an inclination towards the cost optimization of an organization and maximum market penetration of products. - Entrepreneurship Management : The Entrepreneurial Management major provides MBA students with skills, analytical tools, perspectives, and experiences that prepare them for careers as autonomous entrepreneurs, family-business entrepreneurs, or entrepreneurs in corporate settings. Whether a student wants to start a business while in school, join an emerging business, or set the groundwork to launch a new firm later in his or her career, the program aims to provide preparation for all of these exciting options. Entrepreneurial skills and thinking are actively sought by more competitive and profitable growing businesses. The special strength of this program is that it combines theory with practice, providing students the opportunity to test the theories, models, and strategies learned in the classroom by creating real business plans, working on other field projects, and gaining access and insight from leaders in the entrepreneurial business community. - Insurance and Banking : With its detailed perspective in banking, this Post Graduation in Banking and Finance module is designed to create true-blue bankers with a deep understanding of the fundamental concepts in banking. It is geared towards students with a keen interest in the banking sector to get a grip on finance and account related jobs secure a competitive edge in the market place to face better career opportunities. They should have a clear understanding of money flow and investments to help clients roll their money in the market effectively. The knowledge gained from this module will also inspire them to structure innovative yet customized insurance products to the end customers - Retail Management : At present, retail industries are growing worldwide. There are many plazas, malls, shopping world, multiplexes and shopping centres around us. It is becoming a different world of our needs. Retail management deals with the management, storing, logistics and customer satisfaction. This field is a vastly growing field and having huge employment opportunities. Various international retail industries are demanding the qualified graduates in the same field. P a g e 19 | 29 Post Graduate Diploma in Business Administration ( PGDBA) : The Post Graduate Diploma in Management programme is the flagship programme which moulds students into competent value – driven human beings with a strong grounding in management principles. The programme aims at imparting holistic education incorporating ethics, good governance and social responsibility. The programme instils positive attitudes and values enabling the students to function effectively in a very competitive environment while contributing to the society. Master of Arts in Journalism and Mass Communication ( MAJM ) : After doing graduation in advertising, one can also go for MA in the same field. With the growing number of media, mass communication tends to focus on the convergence of publishing magazines, newspapers, and digital communication. There is numerous numbers of students who want to pursue mass communication as their career. Because there so many opportunities available for them so that they will be able to grow themselves in this field. They want to grow like media is growing. Well, the achievements listed have not been easy. Post Graduate Diploma in Hospitality and Tourism Management ( PGDTTM ) : Hospitality and Tourism Management course has been designed to produce highly skilled and expert professionals who are ready to devote themselves thoroughly in the hotel and tourism industry. The one phrase that has been taught the students whether of distance learners or the regular ones is that ‘customer is the king’ so if you are into the marketing specializations or the tourism, hotel industry then one has to make sure to understand and fulfil the needs and wants of their customers accordingly. The distance learning management program of tourism and hospitality provide their student’s thorough analytical skills, training and technical skills how to cater to the needs and wants of the customers and how to fulfil the same in an efficient and effective manner. Training not only restricted to the Indian customers but also the global ones’, as they belong to various caste, creed, religions countries etc. The following are the some of the highlights of the subjects that has been taught in MBA HTM P a g e 20 | 29 Master of Hotel Management ( MHM) : Hospitality is a dynamic and fast-growing international industry, which provides excellent opportunities to develop a global career. You will learn a combination of management and practical skills that are invaluable when pursuing career opportunities. Blue Mountains students also benefit from enhanced knowledge and skills due to their industry placement, an integral part of the course adding real working experience. This Master degree enables those looking to change careers enter the world of hotel management. It also provides the opportunity for those who have an undergraduate degree in a related field and wish to extend their learning. Master of Business Administration in Health Care Services ( MBA –HCS ) : The healthcare industry is continually growing and evolving. Our MBA in Healthcare Management degree program is designed to provide budding healthcare professionals with specialized business training in healthcare management, health services, clinical information systems management, global healthcare management, and health services administration. Until recently doctors without any professional management training were supervising and governing the hospitals. It was increasingly felt that the management of hospitals and other healthcare institutions should be left to the care of professional managers specially trained for the job. The government too is veering round to the view that public hospitals also need to be run professionally and for that reason MBA hospital management is getting very popular . However, there is a wide gap between supply and demand for trained healthcare managers/administrators to work for hospitals, pharmaceutical companies, health insurance and third party administrators and other healthcare providing organizations. Hence the essential requirement for an MBA Healthcare Management has been perceived. Master of Computer Application ( MCA) : Postgraduate program in computer application is focused at developing skills in the stream along with promoting research activities in core and relevant areas of the discipline. Students build up a thorough and sound knowledge on theoretical and application-oriented courses and get to learn the application of software technology to solve various mathematical, networking, and computing problems. P a g e 21 | 29 Post Graduate Diploma in Computer Application ( PGDCA ): The program inculcates into students all the basics of computer application and enhances sound understanding of core areas. Emphasis is given on the use of computer application in business areas to help students develop software for wide ranging sectors Master of Science in Computer Science M.Sc ( CS) : The scope of Computer Science ranges from the design of programming languages and algorithms, to models of computation, such as distributed, parallel and quantum computing, and the study of the limits of computation - what can we compute, what resources (time and space) are required. It is concerned with the understanding, design, implementation and use of computing systems ranging in complexity from the components of a single processor to computer networks as vast as the World Wide Web. It encompasses both hardware and software, and embodies a wide variety of practical techniques supported by a strong foundation of theoretical understanding. The MSc in Computer Science is an advanced degree which aims to develop specialist knowledge in areas of Computer Science not covered extensively at the undergraduate level. You will be introduced to core areas of theoretical computer science and learn about the technologies through which theory-based tools are implemented. You will also experience the theory and practice of designing programmable systems, with particular emphasis on the design of concurrent and distributed applications. Master of Science in Information technology M.Sc ( IT): The Master of Science in Information Technology consists of basic business courses, IT foundation courses, IT elective courses and other electives. The business courses give students a better understanding of issues that occur at the interface between IT and business. The IT foundation courses cover the essentials of IT. The IT elective courses provide in-depth knowledge of technology and technology-management issues. In addition, students may select approved electives that maximize their goals. The program also offers opportunities for students with special interests to concentrate in a specific track within the IT area, such as business intelligence and analytics, enterprise systems, information security and assurance, IT consulting and management services, or healthcare systems. P a g e 22 | 29 Post Graduate Diploma in Information Technology ( PGDIT) : The IT industry has emerged as one of the fastest growing sectors of Indian economy. Given the unambiguous growth of IT industry, organisations have a critical need of people who understand in depth, both computers and business. The most successful leaders are those who have expertise in technology and business strategy. Successful new technology products and information systems always combine technical quality and smart business strategy. Developing these systems requires extensive communication between technical developers, business managers and users. With the rapid growth in international trade in various countries, the Post Graduate Diploma in IT Management program with an emphasis on utilising information technologies for productivity and competitiveness prepares you to succeed in your IT management career. The program's unique focus on the management of technology effectively prepares students for successful careers in the dynamic and fast-paced information technology marketplace. . In addition, the unique blend of courses will enable you to gain real world experience that will be invaluable to the development of your skills and your future employability. The curriculum expertly produces students to succeed in IT management positions, which are projected to be amongst the fastest growing through the next decade. P a g e 23 | 29 UNDER GRADUATE PROGRAMS: Bachelor of Business Administration ( BBA) : BBA is a business oriented course which helps the students in understanding the basics of business and overall management process. The students can choose this course after class 12th, if they want to make their career in the management field. The students can work in management firms, business organizations and IT companies. Bachelor of Arts in Journalism and Mass Communication ( BAJM ) : After schooling everybody has their own interests and liking towards selecting a course and one of those is Advertising. Professional career will always be the professional career. However, efforts are to be added from the student’s side so that they add that professionalism in them as well. The world is witnessing an extraordinary change especially in the field of media and technology. Mass Communication is a widely spread across the country. Well it is really true to some extent that media plays a very vital role and growing rapidly and considered to be the modern reality. In today’s scenario there are so many opportunities and options available for everyone to grow themselves and fulfil their dreams. Mass Communication is that field in which today’s youth are attracting a lot to groom themselves and why not, as they are offering so many great careers in this field like journalism, radio, TV, print media etc. Bachelor of Hotel Management ( BHM) : The professional BHM course at aims at developing young talent for the hotel industry and build in them other strengths such that they are able to venture into allied fields too. The training programme focuses on imbibing technical knowledge and skills in hotel operations. The aim of this course is to provide “a cut above the rest” man-power to the ever growing demands of the hotel and tourism industry. Bachelor of Computer Applications ( BCA) : BCA (Bachelor of Computer Application) is one of the popular degree in computer application. It helps in understanding the basics of computer programming, networking and database base. It is the gateway for the top job oriented MCA degree programme. The students are taught about the computer and computational process through this course. After the completion of this course you can go for the IT industries, application development industries and software development companies. P a g e 24 | 29 Diploma in Computer Application ( DCA): Information Technology has been a major area of innovation in recent years. This is due to the growth of computers and computer aided systems of information processing and retrieval. The impact of these developments on business management is reflected in growing demand for computer professionals with a sound understanding of basic computer applications in business covering key programming languages, data base management, systems analysis, computer software development in specific applications such as studies, financial management and long range planning. The course bridges the gap between theory and practice, knowledge and applications and helps the student to keep abreast of recent developments in Computer Applications. It also provides students the basics of computers and makes students proficient in Operating Systems, Word Processing, Spreadsheet, Access Database and Internet Operations and Programming in the most popular and user friendly Visual Basic. Bachelor of Science in Information technology B.Sc ( IT): The Bachelor of Science in Information Technology and Systems (ITS) degree program provides students with a solid foundation in business and information technology. The curriculum is designed to equip students with the necessary skills to effectively apply information technology to improve business processes across many industries. The bachelor’s degree in ITS prepares future information technology leaders for challenging and rewarding careers in IT such as enterprise systems professionals, business analysts, information security professionals, systems analysts, and application developers. Diploma in Information Technology ( DIT ) : This program covers Information Technology in a complete sense and is mapped according to the current industry requirements. Another noteworthy feature of this program is that it educates it students in a ground breaking manner by expertly merging traditional and modern ways of educating, thus allowing students to learn at their own pace and place. With a Diploma in IT, you can expect a complete and professional transformation. P a g e 25 | 29 EXCLUSIVE PROGRAMS: Effective Communication, Personality Development and Presentation Skills : We live in an era when the written and the spoken word - and the gesture - have become alarmingly important; they can make or break careers, contacts and credit in the market place. Good communication skills have always been important in the workplace. They are even more vital today, when the changing workplace has brought these communication challenges: advances in technology, globalization, an increasing culturally diverse workforce, and the adoption of teambased organizational structures. Fed by global competition and global opportunities, contemporary organizations are making extensive use of project management, continuous process improvement, and work teams to encourage their employees to work and communicate collaboratively to solve complex workplace problems. The impact of globalization is twofold - multicultural workforce and global markets. Thus, competent communicators need to develop high level interpersonal skills for working in small groups as well as for writing and presenting collaboratively. The program will be useful for all those who want to improve their ability to influence, motivate, inspire and communicate effectively with others. It will be of particular benefit to: New Managers, Sales and Marketing Managers, Project Leaders, Team leaders, Senior Managers, Consultants from Public Sector, Private Sector, MNCs, Government Departments and other sectors like Tourism, Hotel and Hospitals etc. Diploma in Animation and Multimedia : Animation is one of the most popular courses for arts students. If you have creativity and skills then this field can provide your ample opportunities. Animation involves creation of objects with computer graphics whose movement or shapes changes continuously. It works on the principle of displaying simultaneous frames in a quick span of time. The most popular courses are 2D and 3D animation. After the completion of this course, you can be a part of movies making, ad making companies, animation and cartoon industries and various other digital works. Our PG diploma in animation and multimedia is highly focused curriculum that is designed to meet the growing expectations of the challenging animation & multimedia industry. It inculcates into the students relevant and in-depth knowledge about various specializations in the field to craft qualified professionals to serve the industry in the best possible manner. Our specialized module explores the pinnacle of the possibilities to bring out the talented artist hidden behind each student’s personality. Rigorous practice of the learning and wide industrial exposure along with the sound practical knowledge invokes an artist to create the famous icons or cartoon that we love to see in movies. P a g e 26 | 29 Law Courses : Law is the basic part of our constitution. It is the only degree course provided in India in legal education. It is one of the most popular courses among the large number of students. Law course provides the complete information about our law and constitution. It covers the civil litigation, legal analysis and document drafting. After the completion of this course the candidate can go for the private practice in court. You can be a part of juries and can play a role as the public prosecutor. After some experience one can also start his own consulting firm. Interior Designing and Styling : A home is a reflection of the people who live in it. Every space of the house has its own identity and defines those who reside in it. Today, people want their homes to be more than just gorgeous, they want them to be a work of art. Interior Design & Styling is an indepth course that covers the fundamentals of interior design and styling, preparing the individuals for a career in the interior design industry. Any interior design consultant working with interior spaces must have the skill and ability to select appropriate colour and style details, as this is the only way to create interior schemes that are visually attractive and coherent. To do this effectively, one need to have a thorough understanding of the elements of style and design, so that you can successfully deconstruct and reconstruct any style effectively, making changes and adaptations to reflect the individual preferences of your client. On successful completion of this course you will be able to provide clients with design solutions that are as practical as they are visually pleasing, and you will have sufficient skills and knowledge to implement your changes successfully. Interior design is an exciting and dynamic industry which brings together spatial design for living, working and leisure environments. Graphics, Web Design and Development : Every industry & organization requires a web presence these days, which has created a huge demand for qualified & skilled web developers. It is a career program designed to equip you with the professional skills required to secure successful jobs or freelancing opportunities in the growing web development industry. This program trains you in best industry practices for developing dynamic websites, database design & programming. P a g e 27 | 29 Fashion Designing : By the modernization of the world, the fashion is an integral part of our daily life. The trend in fashion is changing with the advancement of human culture. Various industries have been established for this purpose only. There is a great demand of fashion experts; not only in India but also in abroad. Fashion study covers the design, fabric, texture, quality of fashion goods, manufacturing process and creativity. Fashion is not only means the wearing but also means the wearing and makeup. This is one of the famous courses among the students who are creative and want to contribute to the rapidly changing fashion industry. The Post-Graduate Diploma in Fashion Design is an opportunity to take up a creative career in clothing. It holds great potential for employment opportunities in the rapidly expanding designer label, luxury brands, apparel retail brands and ready-to-wear fashion industry. In the current competitive environment, a fashion designer needs to be equipped with knowledge, skills and professional attitude to give shape to creative ideas through technical interpretation. The special feature of the course is that it provides for a broad intake of graduates from any discipline to imbibe an integrated approach to design technical subjects with thorough market understanding. The course provides opportunities to students to gain live experience through industry interaction, internship and live projects to learn and better professional practices. It helps develop students with a holistic perspective of complete product development process right from concept to consumer. Semester Two onwards students undertake “women’s wear” industry projects. Students also understand the practices of the industry better from the industry exposure they come across through industrial visits to design houses, export houses, process houses, and dying printing units. Experts from the industry are often invited for discussions on specific topics and to bring students up to date in the state of art technology implemented and used widely in the industry. Visual Arts : Visual art means the creativity which can be seen by eyes or senses. It is also defines as the decorative form of art. This aspect of art covers various small and big courses. It involves the study in painting, drawing, sculpture, photography, conceptual art, architecture, weaving and fabrics. It is a branch of applied arts which have wide scope and career opportunities for the arts students. P a g e 28 | 29 Name of College : SWOT EDUCATION PVT LTD Address: D 57 /3A- L Shree Sai Complex , Sigra, Varanasi , Uttar Pradesh 221010 Phone number: 8935053377 ; 0542-2223516 Mail ID: info@swotcollege.com Website: www. Swotcollege.com P a g e 29 | 29