Syllabus for: Business management (BA_BM_B) guarantor: Ing. Karel Havlíček, Ph.D, MBA Time period: summer 2012 Prerequisites: The basis of marketing management methods and basis of accouting. Annotation: Students will be familiarized and learn what are the bases for strategic and operative management applicable to marketing, sales, quality, innovation, finances and personnel management. Students will learn what knowledge, qualities and competencies the managers of the particular departments should possess. Special attention will be paid to their role during controlling activities and during company crisis management. Theoretical learning will be added with real examples from real life. The subject shall also be viewed as the necessary base for students who will continue with the MBA studies. Table of Contents Business management in hypercompetitive environment Strategic and operational management Marketing management International marketing Sales management Financial management Controlling Crisis management Quality and innovation management Role of managers within team building The table of contents and specification of each lecture is available in methodical notes. Used literature: Havlicek, K : Management - Role of Managers in Company Management (professional texts). Hellriegel, D. – Jackson, E.S. – Slocum,J.W. (2005) : Management , A Comepetency-Based Approach. Thomson South-Western, Mason. Type of lecture, requirements for successful completion: The study will be performed in a form of lecturers, where the theory will be added with practical examples and real life experiences. Based on these practical examples, the student will be able to imagine and understand the factual role of managers necessary during crisis management. The course is completed with a verbal interview/exam. The so-called individual topics will be included in the final exam as specified in ML.