SALES PROMOTION
Marketing Co-Op
Sales Promotion

All marketing activities – other than
person selling, advertising, and
public relations – that are used to
stimulate purchasing and sales

Incentives that encourage customers
to buy products or services
Can be used to…

Encourage customers to
try new products

Build awareness

Increase purchases by
current customers

Reward customer loyalty
Trade Promotions

Designed to get support for
a product from
manufacturers, wholesalers,
and retailers

More money is spent on
promoting to businesses
than to consumers
Consumer Promotions

Sales strategies that
encourage customers to buy a
product

Usually support advertising,
personal selling, and public
relations efforts
Types of Consumer Promotions
– certificates that entitle
customers to a discount on the
purchase of designated products
– low cost items given to
customers at a discount or free with a
purchase

Toys in kids meals

Gift with purchase (make-up counters)
Types of Consumer Promotions
– free trail
size products sent through the mail
or given out in the store to
encourage purchasing
– offers
customers rewards for remaining
loyal to a company or brand

Credit cards companies

Some frequent buyer cards
Types of Consumer Promotions
– promotional
event where the winner must
demonstrate a skill
– promotional
event that is a game of chance
Types of Consumer Promotions
– the return of part of the
payment made on a purchase used
to entice customers to buy
–
using product displays in high
traffic areas to encourage
customers to purchase

Dump bins

Point of purchase displays
Activity
With a partner and complete the following

Choose an existing business or brand

Consider the types of consumer promotions we have
discussed

Come up with 4 sales promotions your company could use to
increase overall sales.

Create the promotions and drop them into my block 2 inbox
Extreme Couponing 1
Extreme Couponing 2