Course Name Code Semester
Export
Marketing and
the Firm´s
Decision
Process
ITF
417
Theory
Application Laboratory Local
ECTS
(hour/week) (hour/week) (hour/week) Credits
Fall/Spring
3
0
Prerequisites
:
None
Course Language
:
English
Course Type
:
Elective
Course Level
:
First Cycle
Mode of Delivery
:
Face to face
Course Coordinator
:
Prof. Dr. Cengiz Erol
0
3
5
Asst. Prof. Dr. Tuğba Örten Tuğrul
Course Lecturer(s)
:
Room: C823
Office Hours: To be announced
Course Website: http://homes.ieu.edu.tr/~ttugrul/
E-mail: tugba.tugrul@ieu.edu.tr
Course Assistants
:
-----------
Course Objectives
:
The primary objective of this course is to provide
students a process understanding of export marketing
and the decision process of the firms.
Course Learning Outcomes
:
The students who succeeded in this course;
o
o
o
o
o
o
will be able to analyze a company’s export
environment, potential, capabilities, and export
market selection procedures.
will be able to apply the tools in order to make
decisions related to export marketing planning,
strategy and execution.
will be able to describe the export marketing
related phenomena by the international marketing
frameworks.
will be able to give information about the most
important export marketing concepts.
will be able to systematically analyze international
trade opportunities by understanding the regional
and cultural effects on export.
will be able to explain the nature of export
marketing and the export operation modes.
1
Course Content
:
Recommended Optional
Program Components
:
This course includes international trade theories,
export behavior theories and motives, network models
and the international environment factors that influence
firm success such as cultural, political and legal. Also,
it includes the selection of international markets and
entry modes. The challenges that arise when
attempting to plan, select and enter new markets are
discussed.
None
SOURCES
Course Notes
: Related book chapters, case studies, interactive in-class discussions
/ Textbooks
Mastering Import and Export Management by Thomas A. Cook, Rennie
Alston, Kelly RaiaManaging Exports: Navigating the Complex Rules,
Controls, Barriers, and Laws by Frank Reynolds Market Entry Strategies:
References : Text, Cases And Readings In Market Entry Management by Christoph
LymberskyPractical Export Marketing (Management Studies) by Ken
Wainwright Elements of Export Marketing and Management by Alan E.
Branch
EVALUATION SYSTEM
Semester Requirements
Number
Percentage of Grade
Attendance/Participation
1
10
2
20
1
40
1
30
Laboratory
Application
Field Work
Special Course Internship (Work Placement)
Quizzes/Studio Critics/Case Studies
Homework Assignments
Presentation/Jury
Project
Seminar/Workshop
Midterms
Final
Total
100
PERCENTAGE OF SEMESTER WORK
70
PERCENTAGE OF FINAL WORK
30
TOTAL
100
2
WEEKLY SUBJECTS AND RELATED PREPARATION STUDIES
Week
Subjects
Related Preparation
1
International Marketing and Export
International/export marketing process Management, G. Albaum, E. Duerr & J.
and environment for exporting
Strandskov, 7th edition, 2011
Chapter 3
2
International Marketing and Export
International/export marketing process Management, G. Albaum, E. Duerr & J.
and environment for exporting
Strandskov, 7th edition, 2011
Chapter 4
3
Assessing company export readiness
and export market selection
International Marketing and Export
Management, G. Albaum, E. Duerr & J.
Strandskov, 7th edition, 2011
Chapter 5
Assessing company export readiness
and export market selection
International Marketing and Export
Management, G. Albaum, E. Duerr & J.
Strandskov, 7th edition, 2011
Chapter 5
Case Study: IKEA
Market entry strategies and export
entry modes
International Marketing and Export
Management, G. Albaum, E. Duerr & J.
Strandskov, 7th edition, 2011
Chapter 7
6
Market entry strategies and export
entry modes
International Marketing and Export
Management, G. Albaum, E. Duerr & J.
Strandskov, 7th edition, 2011
Chapter 8
Case Study: NESTLE
Project proposal submission
7
Project Proposal Review
Group-based individual meetings with the
instructor
Export marketing product decisions
International Marketing and Export
Management, G. Albaum, E. Duerr & J.
Strandskov, 7th edition, 2011
Chapter 10
9
Export marketing pricing decisions
International Marketing and Export
Management, G. Albaum, E. Duerr & J.
Strandskov, 7th edition, 2011
Chapter 11
10
Export financing decisions and
overview of export processes and
documents
11
Project Review
4
5
8
International Marketing and Export
Management, G. Albaum, E. Duerr & J.
Strandskov, 7th edition, 2011
Chapter 12
Project report draft submission
Group-based individual meetings with the
instructor
3
Export marketing communication
decisions
International Marketing and Export
Management, G. Albaum, E. Duerr & J.
Strandskov, 7th edition, 2011
Chapter 13
13
Handling export orders and supply
chain management
International Marketing and Export
Management, G. Albaum, E. Duerr & J.
Strandskov, 7th edition, 2011
Chapter 14
14
Project Presentations
Project report submission
15
Project Presentations
16
Review of the Semester
12
COURSE CATEGORY
Core Courses
Major Area Courses
Course Category
X
Supportive Courses
(Only one category will be chosen)
Media and Management Skills Courses
Transferable Skill Courses
*1 Lowest, 2 Low, 3 Average, 4 High, 5 Highest
ECTS / WORKLOAD TABLE
Activities
Course Hours (Including Exam Week: 16 x
Total Hours)
Number
Duration
(Hours)
Total
Workload
16
3
48
16
2
32
1
50
50
1
15
15
Total
Workload
145
Laboratory
Application
Special Course Internship (Work Placement)
Field Work
Study Hours Out of Class
Presentations / Seminar
Project
Homework Assignments
Quizzes
Midterms
Final
4