P&G a company that improves
hygiene, health and
development
Nada Dugas
External Relations
Central Eastern Europe, Middle
East & Africa
P&G
A leading consumer goods company
with 39 billion dollars of sales, of more
than 150 years
marketing approximately 250 brands
in over 130 countries.
P&G Brands
Fabric &
Home care
Ariel
Tide
Fairy
Dash
Bonux
Lenor
MR Clean
Food &
Beverages
Nutristar
Sunny
Delight
Pringles
Crisco
Jif
Olean
Folgers
Baby care Feminine Beauty
care
care
Always
Actonel
Olay
Pampers
Alldays
Didronel
Safeguard
Dodot
Tampax
Metamucil
Pantene
Luvs
Whisper
Peptobismol
Pert Plus
Vicks
Max Factor
Crest
Cover Girl
Blend-a-mend
Camay
PUR
Zest
Health care
Purpose Values & Principles
We will provide products and services of
superior quality and value that improve the
lives of the world's consumers.
As a result, consumers will reward us with
leadership sales, profit and value creation,
allowing our people, our shareholders, and
the communities in which we live and work to
prosper.
“Consumer is Boss”
Our company is also about making the
right choices in how we address
consumers' needs, desires, frustrations
and aspirations, such that, 50 years
from now, we remain a thriving and
successful corporation.
Consumer needs
Health & Nutrition
Hygiene
Education
Malnutrition
Protein-energy malnutrition affects 27 % of
the children (every fourth child world-wide)
Half of all child deaths – 5 MM/year
16% of total disease burden would be
resolved with resolution of malnutrition
Micronutrient deficiency or “hidden hunger”
(deficiencies of iodine, Vit A and iron)
contribute to brain damage, blindness, mental
retardation, growth-stunting, learning
disabilities and low work capacity
Hygiene
Of the 5.1 billion people in non-industrialized
countries, 1.3 billion people do not have access to
safe water. Approximately 3.1 billion people do not
have access to adequate sanitation.
Seven percent (7%) of all deaths and diseases are
due to lack of adequate water, sanitation and
hygiene. Approximately 3.6 million children die from
water-related diseases each year.
Education
improvements have been obtained in education.
Primary school enrollment has increased significantly
and adult literacy rose from 47% in1970 to 70%
today. The technological advances in communication
and availability of information via the Internet will no
doubt contribute to this improving trend.
A combination of education, improved nutrition and
availability of drugs and vaccines, will lead to an
increase in life expectancy and improve the quality of
lives.
Aging issues
There will be a dramatic increase in the
number of people over 65 years of age
an estimated six-fold increase by 2050.
The leading causes of sickness and
death among the elderly are: cancer,
heart disease, circulatory disease,
rheumatoid arthritis and osteoporosis
Consumers concerns
Consumer
Concerns
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Aging
Women’s Health
Food and Water
Born Disease
Water scarcity
Child Nutrition &
Development
P&G
Osteoporosis
Women’s Health
Education
Water Purification
Hand washing
campaigns
Waterless Cleaning
“Nutri-Delight”
P&G initiatives
Development of a breakthrough nutrient drink that
has been clinically proven, in a Tanzanian study, to
improve the growth and development of children;
New cleaning methods that use less water, cold
water, non-potable water, and even salt water;
Disinfectant soaps, cleaners and detergents to
improve sanitation;
An osteoporosis drug to improve bone health and the
lives of the elderly;
Crest dental hygiene training;
The Pampers ParentingTM MC Institute;
Education on women's health issues;
Programs we have in place
South Africa: Hands-On pregnancy program
Egypt: building washing clubs in Beheira to reduce
the rate of infection from bilhazia and fasciola
diseases, building 50 new schools in 10 years, five of
which are already finished
Syria: health program to improve mother and child
health in health centers with the DoH
Philippines, Pakistan & Mexico: hand wash campaign
to prevent infectious disease contamination
Middle East: girls education about puberty and self
esteem, a taboo subject
Guatemala: water purification campaign
P&G cooperation
Local governments in education programs
(ministry of health, of education, of welfare)
Local and International NGO’s
UN organizations: UNICEF
Professional associations (pediatric,
dermatologist, midwives,nurses associations)