Kiwanis
Kiwanis
International
International
Serving the Children of the World
Marketing / PR
Todd E. Siebels
Kiwanis International 2005
MAXIMIZING KIWANIS SERVICE
1
“One can make a difference” campaign
• Increase name and brand recognition of Kiwanis
• Develop and promote the Kiwanis “service and
fellowship” brand
• Strengthen our voice as an advocate of children
and communities worldwide
…to drive membership growth!
“One can make a difference” campaign
Tool Kits for Clubs:
• Marketing and Public Relations
Handbook
• Promotional Materials, Print Ads
and Billboards
• Public Service Announcements for
Radio and TV
• ORDER via our website:
CarolinaKiwanis.org/pr
“One can make a difference” campaign
<< Brief Open Discussion regarding the campaign >>
Successes
New Ideas
Concerns
Recommendations
Ideas that deserve mentioning again…
 Club Websites – make your club available
24/7
 Billboards – FREE exposure!
Business Cards – spread the word…
Club Websites
• Great way to promote your club while sleeping…
• Visit Carolinas District website.
 www.CarolinaKiwanis.org/pr
 Download website template
• http://carolinakiwanis.org/pr/download/KiwanisWebsiteTemplate.zip
 Instructions located in the README file
Billboards
FREE exposure!
 Clubs pool money to buy billboard paper.
 Leads go to participating clubs.
 Cost of $45 per sign (SHIPPED)
Business Cards
• VistaPrint.com
Pay for shipping only!!!
• Give to prospective members.
Include the following:
» Contact info
» Meeting time and location
» Website
» Phone number
VistaPrint.com
Pay shipping only!
•Club Name
You are Invited!
•Time & Place
•Website
•Phone number
•FREE LUNCH!
Club PR / Marketing Chairs…
Create a Division PR / Marketing team
Divide media outlets equally to PR/Marketing chairs
Eliminates contacting media too much
When meet again, discuss what went well
What can we do to do better
Attack again
Think Like a Reporter…
• Why should he/she care about your
story?
• What questions might he/she ask?
• Who else should he/she talk to support
your story?
• What is his/her deadline?
Newspaper / Press Release
• Newspaper / press release
– Submit articles with a photo to
newspaper every opportunity
– Letter to the Editor
– Do not get discouraged.
– They never print what they
don’t receive - keep sending!

Guest speaker at other organizations
Other Ideas - Spread the word
• Inform other organizations about Kiwanis and it’s mission
 American Legion
 Senior Groups
 Church Groups
 Parent Teacher Associations
 Book Clubs
Recruit New Members
 Send letters to local businesses explaining why
they need to be represented in a local Kiwanis club
 Visit local business owners with the same message
 Add visitors to the mailing list.
 Post website on all materials.
Participate in charity events…





Relay for life
March of Dimes
Children’s Miracle Network
Special Olympics
Always have members wear something to identify
themselves as Kiwanians
Certificates of appreciation
•CertificateMaker.com
 Print “Thank You” certificate
 Include a Kiwanis sticker
 Buy frames from Dollar Store
 Present to businesses for appreciation
Bottled Water 4 sale!
Bottled water with club logo
Sell at events club participates in
Cost is 50 cents
Sell for $1.00 or more
New Citizen Packet
 Club brochure w/contact information to give to new
residents.
 When have events, post flyers in businesses and schools.
 Include information about how to become a member.
“Come join in the fun!”
 “You are invited!” Example: Hand out cards while
ringing bell for Salvation Army.
Speaker Gifts for $1.00
• Get nice hardback books from the Dollar Tree.
• Put a Kiwanis sticker in back of book with club name
and logo presented in honor of Guest Speakers
Name
• Donate book in their name to a school library.
Kiwanis Inciter
• Marketing and Public Relations E-newsletter
• Free monthly newsletter from Kiwanis Intl.
• http://kiwanis.org/pr/inciter/
Resources
•Download this presentation, links, PSAs, website templates
and sample forms at:
www.CarolinaKiwanis.org/pr
Life’s Little Instructions…
When meeting someone you don’t
know well, extend your hand and give
them your name. Never assume they
remember you even if you’ve met
them before.
Life’s Little Instructions…
Have a firm handshake
Life’s Little Instructions…
Look people in the eye.
Life’s Little Instructions…
Buy whatever kids are
selling on card tables in their
front yards.
Life’s Little Instructions…
Stand at attention and put your hand
over your heart when singing the
national anthem.
Life’s Little Instructions…
Be punctual and insist on it in others.
Life’s Little Instructions…
Be kinder than necessary.
Life’s Little Instructions…
Never cut what can be
untied.
Life’s Little Instructions…
Wave at children on school buses.
Life’s Little Instructions…
Buy ladders, extension cords, and
garden hoses longer than you think
you’ll need.
Life’s Little Instructions…
Show extra respect for people
whose jobs put dirt under their
fingernails.
Life’s Little Instructions…
When there is a hill to climb, don’t
think that waiting will make it
smaller.
Life’s Little Instructions…
Answer the easy questions
first.
Life’s Little Instructions…
Buy raffle tickets, candy bars and
baked goods from student who are
raising money for school projects.
Life’s Little Instructions…
When there is a piano to be
moved, don’t reach for the
stool.
Life’s Little Instructions…
Never ignore evil.
Life’s Little Instructions…
Encourage anyone who is trying to
improve mentally, physically, or
spiritually.
Life’s Little Instructions…
Remember that great love and
great achievements involve
great risk.
Life’s Little Instructions…
When you see visitors taking pictures
of each other, offer to take a picture of
their group together.
Life’s Little Instructions…
Be as friendly to the janitor as you
are to the chairman of the board.
Thank you!
Todd E. Siebels
(252) 321-3226
Todd@SiebelsGroup.com