JOB DESCRIPTION
JOB REF: 25/14E
JOB TITLE:
SALES & MARKETING EXECUTIVE
POST TYPE:
2 YEAR FIXED TERM CONTRACT
DIVISION:
MARKETING
GRADE:
EXECUTIVE OFFICER
LINE MANAGER:
ROI MARKETING MANAGER
SALARY SCALE:
€30,302 - €45,617
LOCATION:
ROI
HOURS OF WORK:
Normal hours are 9am – 5:15pm 5 days over a 7 day roster
ANNUAL LEAVE:
25 days p.a. plus 10 Public & Privileged Holidays
GENERAL RESPONSIBILITY
To provide Sales and Marketing support to the ROI office team in the delivery and roll-out of
a comprehensive sales and marketing plan in line with NITB’s strategic objectives for the
ROI market.
MAIN DUTIES
-
Assist the Manager/Staff Officer with the planning and implementation of the consumer
marketing campaigns and promotions
-
Identify and evaluate promotional opportunities in the ROI market
-
Support the Staff Officer in organising and arranging ROI consumer shows and
promotions
-
Develop close relationships with NI trade and recruit NI trade partners for consumer
shows and promotions
-
Liaise with and manage the relationship with a design agency to ensure the effective
and timely execution of promotions and projects.
-
Ensure design briefs are comprehensive and in line with unit budget

Attendance at events, shows and promotions

Manage the transfer of competition entries from shows and promotions to ROI
consumer database

Work with the Staff Officer/Manager in developing market ezines for consumers
including, collating data and editing information on a monthly basis

Manage and maintain levels of marketing collateral for NITB shows
-
Develop and maintain up-to-date databases of key product contacts
-
Prepare, update and maintain sales databases with contact details for groups
-
Work with line manager in securing opportunities to deliver presentations
-
Assist in preparation and delivery of presentations
-
Ensure that appropriate platforms are provided for NI partners and work to ensure the
optimum level of participation at presentations and for all marketing activity in ROI
-
Ensure all financial and administrative systems, procedures and records are managed,
processed and maintained in a timely, efficient and up to date manner
-
Ensure effective budget management, control and reporting of allocated resources in
line with company policy and procedures
-
Contribute to unit and divisional plans and provide administrative support as required
-
Contribute to the planning and implementation of changes in NITB’s services,
operations and systems to meet customer needs
-
Support
on
AQ/PQ,Ministerial
briefings,
Chairman/Chief
Executive/SMT
correspondence as appropriate

Any other relevant duties required by NITB management
PERSON SPECIFICATION
ESSENTIAL CRITERIA – EDUCATION/QUALIFICATIONS & EXPERIENCE
i.
Six passes at Leaving Cert or 5 GCSE’s at grade A-C to include English, Maths or
equivalent
AND
ii.
2 years’ experience (within the last 5 years) working in a marketing/sales related
environment
OR
iii.
5 years’ experience (within the last 5 years), working in a sales & marketing related
environment
ESSENTIAL CRITERIA - PERSONAL EFFECTIVENESS
The Job Holder will also possess a high standard of:
i.
Written & oral communication skills
ii.
Ability to plan and organise and prioritise to meet deadlines
iii.
Ability to work on own initiative and take lead where necessary
iv.
Customer care focused and committed to continuous improvement
v.
Computer literacy with a full working knowledge of Microsoft Office to include, word,
excel, outlook, power point etc.
ADDITIONAL INFORMATION
Applicants must also possess a current driving license and use of a car for business purposes,
or have access to a form of transport which will permit the applicant to meet the requirements
of the post in full.
This is not an exhaustive list of duties and requirements. The nature of the organisation is
such that it must respond to the dynamic environment in which it operates and the nature of
duties, tasks, knowledge and skills required for this post will evolve and change in time. The
job holder is expected to adapt to these changes and develop the role as a result.
NITB IS AN EQUAL OPPORTUNITIES EMPLOYER