th
Darren Pettiona

Corporate Overview
Core Business Investment / Superannuation Platform and Stockbroker
Investment / Superannuation Platform and Stockbroker
• Industry Dynamics: Growth well above GDP, supported by Government policy (i.e. superannuation) / Opportunities for consolidation
• Key Brands:
• Equity on Issue:
HUB24 and Investorfirst Securities
686.5 million shares and 89.35 million unlisted options
(exercisable at between 10 cps and 13 cps)
Shares escrowed 200 million out to 2 December 2012
Free Float: 486.5 million shares
• Director / Employee /
Founder Ownership:
• Market Capitalisation:
• Cash at Bank:
• Offices:
• Number of Staff:
297 million shares or
43%
$44 million @ $0.064 cps as at 13 April 2012
$10 million @ March 2012
Sydney and Melbourne
56 @ February 2012

Service Offering
IDPS Personal
Super and
Pension offer
Self
Managed
Super
Fund offer
Group Life offered within
Super and later IDPS
Online equities platform and wholesale stockbroking
Full
Service
Advisor
Broking
Corporate
Advisory/
ECM
Research
General & personal advice to private clients, instos and corporate clients
Focus on servicing or covering
ASX listings that are not widely covered or where we have a contrarian view that these companies may emerge as leaders of tomorrow
Administration
Service Provider to the Business
Execution,
Clearing
&Settlement
HUB24 Custodial Services
Custody Corporate Actions Compliance

HUB24: Broad Investment Choice

Client and Product Mix circa $30 bn+ FUM
Client
Ord Minnett
Matrix
Sentry Group
Premium Wealth Mgt
Infocus
Lachlan Partners
Equiti Private Wealth
Elston Partners
Financial Force
Beresfords
Roxburgh Securities
Oxbrey Dealer Group
Lionsgate
Paradigm
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IDPS
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Retail
Super
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Wholesale broking
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Beauchamp
Avestra Capital
First Unity Wealth Mt
Harts Financial
HNW
Mandalay Wealth Mgt
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Spectrum Wealth
APT Strategy
Atlas Wealth Mgt
Gamma & Bristol Street
FS
Kerr Allan
AAA Shares
Safecrest
Qi Private
IDPS
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Retail
Super
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Wholesale broking
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Investment in managed funds is expected to fall from 66% in 2007 to
39% in 2013
Source: Investment Trends

SMAs are More Efficient than Managed Funds for Clients
Largest range of SMA portfolios in Australia with:
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Full transparency of where money is invested.
•
Netting within portfolios and across clients.
•
Manager transitioning
– efficient switching between portfolios – can estimate CGT impact of switching portfolios.
•
Tax management
– dividend and buy sell certainty.
•
SMA brokerage rate of 5bps + GST per transaction with a guaranteed VWAP; Brokerage hidden within managed funds.
•
Lower management fees compared to managed funds.
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The ability to view your tax reports in July compared to October / November for most managed funds.
•
Manufacturing flexibility.
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No inherited tax issues when compared to a unit trust.
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Sophisticated tax optimisation.

FOFA and Best Interests Duty
Management and Performance Fee Comparison
Unitised Portfolios (UP) vs Non-Unitised Portfolios (NUP)
Fund Options
Acadian Australian Equities Portfolio
Bennelong Australian Equities Portfolio
Bennelong Concentrated Australian Equities Portfolio
Bennelong Ex-20 Australian Equities Portfolio
Hyperion ASX 300 Australian Equities Portfolio
LSC Australian Resources Hi-Alpha Portfolio
Selector Australian Equities Portfolio
SG Hiscock Property Income Portfolio
SGH ICE Portfolio
SGH20 Portfolio
UBS Australian Small Companies Portfolio
UBS HALO (High Alpha Long Term Opportunity) Portfolio
Zurich Investments Australian Property Securities Portfolio
Zurich Investments Australian Value Share Portfolio
Unitised
Management
Fee (%)
1.2200%
0.9500%
0.9000%
Non-Unitised
Management
Fee (%)
UP Management
Fee exceeds NUP by Difference
0.6500%
0.8000%
0.7500%
0.57%
0.15%
Unitised Performance Fee Non-Unitised Performance Fee
Nil
Nil
0.15% 15% vs (S&P/ASX 300 plus 2% pa). 15% vs S&P ASX300
0.9500%
0.9500%
1.5375%
1.9000%
0.9500%
1.0260%
1.2300%
1.1000%
0.9000%
0.8100%
0.8700%
0.8000%
0.8250%
0.4400%
0.9000%
0.5500%
0.7700%
0.5500%
0.8000%
0.6000%
0.7700%
0.8250%
0.15%
0.13%
1.10%
20.5% vs (S&P/ASX Small
Resources plus 3% pa)
15.375% vs the S&P/ASX All
Ordinaries Index (where the
1.00% absolute return of the Fund has
0.40%
15% vs (S&P ASX300 ex the S&P
ASX20 Leaders) been positive)
0.26%
15.375% vs S&P/ASX 300 plus
1.20% pa)
0.68%
0.30%
0.30%
0.04%
0.04%
15% vs (S&P ASX300 ex the S&P
ASX20 Leaders)
16.5% vs S&P ASX300
11% vs S&P/ASX Small Resources
15% vs S&P ASX300
16.5% vs UBS Bank Bill Index
(0+yr) Maturity (SBCBB)
16.5% vs S&P ASX300
16.5% vs S&P ASX300
Nil
Nil
Nil
Nil

Will Grandfathering be a lifeline?
Obvious Tensions:
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Total Costs
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Tax
– Superannuation IDPS
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Investment Options
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Investment Structure
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Lower management fees compared to managed funds.
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Anti-avoidance provisions

Current Distribution of Fees pre FOFA and SMA’s
Unitised
Fund
Manager
100bps
Platform Fee
40bps
Dealer rebate 27bps
Adviser Fee
100bps
Total Fee to
Clients
267bps
Only 127bps of 267bps charged to the client is being captured by the advisor and dealer group
* Based on a AUD500,000 IDPS portfolio

Post FOFA /SMA’s Building a sustainable dealer group
Mandate
Fee 40bps
Fund Fee
20bps
Model Fee
20bps
Platform
Fee 32bps
Dealer
Group Fee
20bps
Adviser
Fee
100bps
Total Fee to Clients
232bps
Manufacturing/Dealer Entity fee increase by 35bps
Cost saving to client 35bps
* Based on a AUD500,000 IDPS portfolio

Is your business scalable and profitable?
Is this you?
200 Clients
200 Relationships
5 Clients
200 Relationships

Implementing Client Strategies

Implementing Client Strategies

Execute Transactions across all security types

HUB24 the enabler

Realign across risk profiles and all security types

HUB24 the enabler
Investment Manufacturing Initiative
• Develop new revenue streams for Dealer Group via product manufacturing; there are 3 options available (not mutually exclusive), these include:
Option 1: Passive Equities - Rebrand S&P indices as SMA models reprice creating margin.
Option 2: Ability to manufacture Dealer Group Active Equity SMAs in house or outsource the stock selection process to existing fund managers, research houses etc for an agreed fee.
Option 3 : Build Asset Allocation / Risk Profile Model portfolios and charge margin for IP of Dealer Group in building model portfolios.

HUB24 the enabler
Investment Manufacturing Initiative
• Develop new revenue streams for Dealer Group via product manufacturing; there are 3 options available (not mutually exclusive), these include:
Option 1: Passive Equities - Rebrand S&P indices as SMA models reprice creating margin.
Option 2: Ability to manufacture Dealer Group Active Equity SMAs in house or outsource the stock selection process to existing fund managers, research houses etc for an agreed fee.
Option 3 : Build Asset Allocation / Risk Profile Model portfolios and charge margin for IP of Dealer Group in building model portfolios.

Using SMAs for FOFA and Manufacturing (cont’d )
Option 1: Passive Equities – Rebrand S&P indices as SMA models reprice creating margin.
Example:
• S&P top 50 SMA – ( cost 8.25bps + 21.75 bps dealer margin ) = total cost to client
30 bps, less than a Vanguard option.
• Premium Group takes 21.75 bps revenue.
Option 2:
Ability to manufacture Dealer Group Active Equity SMA’s in-house or outsource the stock selection process to existing fund managers, research houses etc for an agreed fee.
Example:
• Dealer Group equities SMA – agree to pay fund manager 50 bps + 30 bps Dealer
Group margin = Total cost to client 80 bps.
• Dealer Group takes 30 bps margin.

Using SMAs for FOFA and Manufacturing (cont’d)
Option 3: Build Asset Allocation / Risk Profile Model portfolios and charge margin for IP of Dealer Group in building model portfolios.
Example:
• build 5 to 7 risk profile models.
• charge 20 bps ongoing SAA & TAA fee for constructing and rebalancing model portfolios aligned to client portfolios.
• Under our IDPS this is deemed an investment fee.
• HUB24 works with Asset consultant, research house or in-house Investment
Committee to build these with the Dealer Group.
• IDPS guide permits up to 100 bps to be charged for SAA & TAA models by dealer group.

The next 12 months – What does it mean to Premium?
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HUB24 will be recognised as the industry leading utility & technology provider , incorporating all the features of a full service Wrap, plus the market leading SMA provider and also a unique online equities trading platform.
• Successfully transitioned the current pipeline of clients onto the platform supported by additional strong monthly inflows from ‘new wins’
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• Developing and delivering new financial solutions to existing and current clients including super / pension / insurance / SMSF, planning tools, International SMA’s & online equities trading through the
HUB24 platform.
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Launch the online equities trading platform May 2012 (HUB24MARKETS) which provides a retail and wholesale (white label) broking solution.
• Selected further expansion of the HUB24 clearing and execution services – wholesale broking opportunity.
• Ongoing investment in business systems, infrastructure and associated collateral.
• Possible further acquisitions – with continued commitment to strict acquisition filters.

Platform Usability - Upgrade
Scope
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Real Estate
– Resolution optimisation, moving to a “responsive” layout, optimise layout for tablet, desktop, and wide desktop displays.
• Navigation – Menu simplification, structure improvements, bread trail, back button.
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Dashboard
– Account centric operation vs rich functionality, direct account access.
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Terminology - Industry consistency.
• Graphic Design – Overviewed.
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Usability
– Use of filters, ease of understanding.

HUB24 Usability Upgrade – Selected Views – Home Page

HUB24 Usability Upgrade – Selected Views – Account Summary

HUB24 Usability Upgrade – Selected Views – Window Trade

2012 Launch of Direct Equities Trading Platform
• HUB24’s proprietary online trading platform is scheduled for deployment in the first quarter of 2012.
• Ability to view statements, CMT balances, holdings, positions etc on the HUB24 platform.
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Access to the latest, intuitive, powerful web-based equities trading platform in the Australian market, via HUB24’s wholly owned subsidiary, MarketsPlus
https://evolve.marketsplus.com.au
• Competitive rates and dial up brokerage available (direct competition to ETrade,
CommSec & Bell Direct).

HUB24 Equities Pricing

Disclaimer
Summary information
The material that follows is a presentation of general background information about Investorfirst Limited’s (‘ INQ ’) activities current at the date of the presentation, 21 February 2012. It is information given in summary form and does not purport to be complete.
Not investment advice
This presentation is not a prospectus or a product disclosure statement under the Corporations Act 2001 (Cth) and has not been lodged with ASIC. The offer of INQ shares (‘New Shares’) to which this presentation relates complies with the requirements of section
708A(5) of the Corporations Act and a ‘cleansing notice’ complying with section 708A(5)(e) will be lodged with the ASX. The information provided in this presentation is not intended to be relied upon as advice to investors or potential investors and does not take into account the investment objectives, financial situation or needs of any particular investor. These should be considered, with or without professional advice when deciding if an investment is appropriate.
Risk of investment
An investment in INQ shares is subject to investment and other known and unknown risks, some of which are beyond the control of
INQ. INQ does not guarantee any particular rate of return or the performance of INQ nor does it guarantee the repayment of capital from INQ or any particular tax treatment.
Other jurisdiction
The New Shares may not be offered or sold in any jurisdiction other than Australia and New Zealand under the Offer, except to persons to whom such offer or sale of New Shares or distribution of this presentation is permitted under applicable law.
Forward looking statements
This presentation contains certain forward-looking statements. The words ‘anticipate’, ‘believe’, ‘expect’, ‘project’, forecast’, ‘estimate’,
‘intend’, ‘should’, ‘could’, ‘may’, ‘target’, ‘plan’ and other similar expressions are intended to identify forward-looking statements.
Indications of, and guidance on, future earnings and financial position and performance are also forward-looking statements.
Such forward-looking statements are not guarantees of future performance and involve known and unknown risks, uncertainties and other factors, many of which are beyond the control of INQ, that may cause actual results to differ materially from those expressed or implied in such statements. There can be no assurance that actual outcomes will not differ materially from these statements. You should not place reliance on forward-looking statements and neither INQ nor any of its directors, employees, consultants, contractors, advisers or agents assume any obligation to update such information.
Not for distribution or release in the United States
This presentation has been prepared for publication in Australia and may not be distributed or released in the United States. This presentation does not constitute an offer for sale, or the solicitation of an offer to buy, any shares in the United States or in any other jurisdiction in which such an offer would be illegal, or to, or for the account or benefit of, any US Person (as defined in Regulation S under the US Securities Act of 1933, as amended). The New
Shares have not been, and will not be, registered under the
Securities Act or the securities laws of any state or other jurisdiction of the United States and, accordingly, may not be offered or sold in the United States or to, or for the account or benefit of, US Persons except in transactions exempt from, or not subject to, the registration requirements of such Act and applicable US state securities laws.