Ms. Smith
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Trade promotions
Consumer promotions
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Trade promotions are sales promotion activities
designed to get support for a product from
manufacturers, wholesalers, and retailers.
 More money is actually spent on promoting to
businesses than to consumers!
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Promotional Allowances: cash payments or discounts
given by manufacturers to wholesalers.
Cooperative Advertising: manufacturer helps pay
for the cost of advertising. Example
Slotting Allowances: cash premium paid by a
manufacturer to a retailer to help cover the costs of
placing the manufacturer’s product on shelves.
Sales Force Promotions: awards given to employees
who successfully meet or exceed a sales quota.
Trade Shows & Conventions: showcase a particular
line of products.
Types of Trade Promotions
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Consumers promotions are sales strategies that
encourage customers and prospects to buy a
product or service.
 Support advertising, personal selling, and public relations
efforts!
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Coupons: certificates that entitle customers to cash discounts
on goods & services. Example
Premiums: low-cost items given to consumers at a discount or
for free; factory packs, traffic builders, and coupon plans.
Example
Deals: offer short-term price reductions that are marked
directly on the label or package. Example
Incentives: create customers excitement and increase sales;
higher-priced products earned & given away through contests,
sweepstakes, vacations, and rebates. Example
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Product Samples: free trial size of a product. Example
Sponsorship: sponsoring company pays a fee for the right to
promote itself and its products or services on a set location;
can be physical site, an event, or a person. Example
Promotional Tie-Ins: partners combine their resources to
conduct a promotion that will create additional sales for each
partner. Example
Product Placement: using a brand-name product in a movie,
television show, or sporting event. Example
Loyalty Marketing Programs: frequent buyer programs, reward
its customers. Example
Online Loyalty Marketing: same as above. Example
Point-of-Purchase Displays: displays placed in high-traffic
areas and promote impulse purchases. Example
Consumer Sales Promotions
Consumer Sales Promotions
Consumer Sales Promotions
Consumer Sales Promotions
Consumer Sales Promotions
Consumer Sales Promotions
Consumer Sales Promotions
Consumer Sales Promotions
Consumer Sales Promotions
Consumer Sales Promotions
Consumer Sales Promotions