4.08 Marketing Vocabulary Quiz
Directions: Match the correct letter and word with the correct definition.
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1 specialized paper with a (company) logo or
name printed at the top
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2 gets to the point quickly
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3 greeting in a letter (e.g. "Dear Mr Jones")
4 small dark dots used to set off items in an
unnumbered list
5 a blank space that borders the edge of the text
6 the feeling of the language (e.g. serious,
enthusiastic)
7 marks used within or after sentences and
phrases (e.g. periods, commas)
8 a word or phrase that indicates what the text
below will be about
9 the cost of sending a letter through the Post
Office
10 content in a letter that may cause the receiver
to feel upset
11 format in which text on the right side of the
document ends at slightly different points (not
justified)
12 the set up or organization of a document
13 document sent within a company (internal),
presented in short form
14 the person who receives the letter
15 straight and even text, always begins at the
same place
16 blank area between words or lines of text
17 left justified as block format, but date and
closing are centered
18 format where no blanks lines are left inbetween lines of text
19 extra document or image that is added to an
email
20 private
A.
Attachment
B.
C.
Block format
Body
D.
E.
Bullets
Certified Mail
F.
Coherent
G.
Concise
H.
Confidential, Personal
I.
Diplomacy, Diplomatic
J.
Direct mail, Junk mail
K.
L.
Double space
Enclosure
M.
N.
Formal
Format
O.
P.
Heading
Indent
Q.
Informal
R.
Inside Address
S.
T.
Justified Margins
Letterhead
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21 easy to read
22 paragraphs are indented, not left-justified
23 important letters that sender pays extra
postage for in order to receive a notice of
receipt
24 words or phrases used to make a letter flow
naturally (e.g. "furthermore", "on the other
hand")
25 demonstrating consideration and kindness
26 notice to recipient that appears on an
envelope (e.g. "confidential")
27 the content of the letter; between the
salutation and signature
28 uses set formatting and business language,
opposite of casual
29 recipient's mailing information
30 read through a finished document to check for
mistakes
31 extra spaces (usually 5) at the beginning of a
paragraph
32 symbol or image that identifies a specific
organization
33 most common business letter format, single
spaced, all paragraphs begin at the left margin
34 marketing letters addressed to a large
audience
35 format where one blank line is left between
lines of text
36 extra document or image included with a letter
37 casual
38 term used before a name when formally
closing a letter
39 logical; easy to understand
U.
V.
Logo
Margin
W.
Memorandum (memo)
X.
Y.
Modified Block format
On Arrival Notation
Z.
Postage
AA.
Proofread
BB.
CC.
Punctuation
Reader-friendly
DD.
Recipient
EE.
Right ragged
FF.
Salutation
GG.
Sensitive Information
HH.
Semi-block format
II.
JJ.
KK.
Sincerely
Single spaced
Spacing
LL.
MM.
Tone
Transitions