Home Performance Opportunities
Raising the Bar in Home
Performance Contracting
Larry Zarker
BPI
LZarker@bpi.org
Home
performance
is NOT for
Do It
Yourselfers.
Bureau of Labor Statistics:
“Construction slow to rebound.”
Not Enough Stimulus?
* 7.7% (February 2013)
Doomsday Scenario
without Stimulus
Administration Projection
with Stimulus
Small Firms Dominate in Remodeling
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Source: “A New Decade of Growth for Remodeling,” January 2011, Harvard Joint Center for Housing Studies.
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Remodeling is a $300 Billion Industry
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Source: “A New Decade of Growth for Remodeling,” January 2011, Harvard Joint Center for Housing Studies.
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Residential Energy Efficiency Investment is Growing
Money is in Existing Housing
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Source: “A New Decade of Growth for Remodeling,” January 2011, Harvard Joint Center for Housing Studies.
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$147 billion spent on
professional services in
the home.
Incomes of $40-80K
and $80-120K spent a
combined $62 billion.
Large spending on
homes with values
less than $250,000.
GenX and Young Baby
Boomers spent over $67
billion on their homes.
Nearly 3 million
people spent over $9
billion on $2500-5000
projects in 2009.
$19 billion on jobs of
$5-10K. $25.5 billion
on jobs of $10-20K.
Over 550,000 families
spent more than $50K on
home upgrades worth
nearly $53 billion.
Look, I love the blower door, but…
We need a contractor’s MBA
What is BPI Accreditation?
A professional credential
awarded by BPI to
contracting companies who
commit to offering
comprehensive “whole
house” home performance
solutions for their
customers.
BPI Home Performance Contractor
Model






Educate Customers on Whole-House
Offer Comprehensive Solutions
Get Key Staff Trained & Certified
Follow BPI Standards in Your Work
Last Do No Harm by “testing out”
Participate in Independent, Third-Party
Quality Assurance Program
BPI Home Performance Contractor Model
Solutions
Based
Selling
Verifiable
Results
Program Risk Management
 Ensure appropriate use of funds
 Taxpayer
 Ratepayer
 Increased Homeowner Satisfaction
 Health and Safety Precautions
 Reduced Liability for the Program
Preventable Risk is too Much Risk
Building Analyst – goes
beyond a traditional
energy audit to perform
comprehensive, wholehome assessments,
identify problems at the
root cause and prescribe
and prioritize solutions
based on building science.
Envelope Professional –
quantifies performance
and prescribes
improvements to help
tighten the building
envelope (shell), stop
uncontrolled air leakage
and optimize comfort,
durability and HVAC
performance.
Heating – optimizes the
performance of heating
equipment within the
context of the house as a
system to help save
energy and ensure
occupant comfort,
health and safety.
Air Conditioning and
Heat Pump –
understands the role of
these systems within
the whole home and
how to diagnose and
correct problems
properly to achieve
peak performance.
Air Leakage Control
Installer* –
demonstrates the ability
to completely air seal
all penetrations
between conditioned
and non-conditioned
spaces.
* Residential Building Envelope Whole House Air Leakage Control Installer (whew!)
Certification Provides Differentiation
Positioning in the Market
Greed Ad for Individual
Technicians
Differentiation Ad for
Contractors
Positioning for the HVAC industry
www.bpi.org/hvac
HEM/BPI e-newsletter
www.homeenergy.org/hvac2hp
BPI Accreditation Costs
How much does it cost to get BPI Accredited?
Training for 2 Certifications: ($790 - $2,400)
BPI Certification Exam Fees: $550 x 2 = $1,100
Accreditation and Quality Assurance: 1,500/year
Total Estimated Initial Cost: $3,390 - $5,000
EmbroidMe Franchise Fees
How much does it cost to open
an EmbroidMe Franchise?
Total Investment: $66,300-$187,400
Initial Franchise Fee: $35,500
Royalty Fee: 5%
Advertising Fee: N/A
Term of Agreement: 35 years
Renewal Fee: $1.5K
GreenHomes America Locations
Thank you
Further Questions Contact me at:
Larry Zarker
LZarker@bpi.org