Rubric: The Great Society Public Service Announcement (PSA) Campaign.
Category
Scoring Criteria
SPEECH AND POSTER
Content: Speech Focus
The Speech establishes a clear purpose at the beginning and maintains that focus throughout.
Content: Speech
Speech presents a clear and strong position regarding the potential benefits of the Great
Society Programs.
Content: Speech
The purposes of the Great Society Programs are historically accurate and clearly identified.
The benefits of programs on

individuals and families,

communities

the environment (if applicable)
are accurately and clearly identified, with at least 2-3 benefits per category.
Speech addresses criticism of the Great Society/War on Poverty programs (specifically
incorporating at least 2 opposing arguments)
Specifically includes at least three of the following: Head Start, Job Corps, VISTA,
Medicare/Medicaid, Elementary and Secondary Education Act
Includes the following in the narrative: Great Society, War on Poverty, Lyndon B. Johnson
Speech - Presentation
Students speak clearly and with adequate volume to be heard throughout the presentation
Speech
Students turn in a typed copy of their speech
Speech
Speech is between 250-350 words in length
Poster PSA Facts
Each poster created in support of the PSA uses 4+ historically accurate facts.
Poster graphic construction
The posters are computer generated, using both historically accurate photographs and
computer generated graphics. Use only 2-4 photos per poster
Poster Slogan
Each poster includes a catchy student created slogan of 4-6 words that sums up the primary
benefits of the programs
Poster Design
Posters are neat, balanced and attractive with little “white” space. Uses complementary color
schemes of 3- 4 colors.
Weight
Evalu
ation
Windows Moviemaker
PUBLIC SERVICE ANNOUNCEMENT
Or Windows Photostory
Video PSA Focus
The PSA establishes a clear purpose at the beginning and maintains that focus
throughout.
Video PSA Content
The PSA presents a clear and strong position regarding the potential benefits of the Great
Society Programs.
Video PSA Content
The purposes of the Great Society Programs are historically accurate and clearly
identified.
The benefits of programs on

individuals and families,

communities

the environment (if applicable)
are accurately and clearly identified, with at least 2-3 benefits per category.
Speech addresses criticism of the Great Society/War on Poverty programs (specifically
incorporating at least 2 opposing arguments)
Specifically includes at least three of the following: Head Start, Job Corps, VISTA,
Medicare/Medicaid, Elementary and Secondary Education Act
Includes the following in the narrative: Great Society, War on Poverty, Lyndon B. Johnson
Video PSA
Uses between 5-8 photographs or graphics that directly relate to GS programs and are
historically accurate
Video PSA
PSA is between 50 seconds and 1 minute in length
Video PSA
PSA “Title” or Slogan “slide” is placed within the PSA
Video PSA
3-5 relevant captions are placed within the video
Video PSA
Clear speaking voice, smoothly spoken with few hesitations or mispronunciations
Video PSA
Student names and class period are included on a separate “slide” after the end of the PSA
Weight
Evaluati
on
The Great Society Public Service Announcement (PSA) Campaign
Project Directions
Standard 3B The student understands the “Great Society.”
Evaluate the legislation and programs enacted during Johnson’s presidency. [Evaluate the implementation
of a decision]
Academic Standard or Assessment Anchor Addressed:
8.3.U.D: Evaluate how conflict and cooperation among groups and organizations have influenced the
growth and development of the US



Ethnicity and race
Working conditions
Economic stability
•
Situation:
– You are an advertiser employed as a special assistant to the Office of the President
during the era of the Great Society. You have been directed to create a public service
announcement package to highlight the major characteristics and goals of the various
Great Society laws passed during President Johnson’s term in office.
•
Your Task:
– Your task is to convince the American public and Great Society critics of the benefits of
the recently passed laws on the lives of those Americans most in need of these
legislative initiatives.
•
Your Requirements.
– You will create an advertising package for the President.
– Options 1: create one television advertisement/Public Service Announcement (PSA)
lasting between 50 seconds to1 minute using Windows moviemaker or Photostory. This
must be supported by a written script.
– Option 2: create a digitally created newspaper advertisement (8”x11”) or poster
(12”x24”) and a persuasive speech of 250 – 350 words in length that could be used by
government officials.
Audience
– Your audience is the American public. There are critics of the Great Society who have
gained a strong following in the United States. LBJ needs your help to inform the
American public of the goals of the Great Society that will meet American needs in the
future.
Criteria for Success
– Your work will be evaluated by President Johnson and a panel of fellow advertisers to
determine the accuracy, persuasiveness and creativity of your advertising campaign.
•
•