Skyline Bakery
and Cafe
Planning for the Future
Company Information


Founded in Boston by Samir Taheri
in 1985
Expansion plans
• Rhode Island
• Virginia

Awards received this year
• Golden Bakery Award
• Cuisine Excellence
Mission
To provide a nutritious, satisfying, and
delicious experience for each of our
customers in a relaxing and temptingly
aromatic environment.
Project Goals


To develop a culinary presence
throughout the East Coast
To expand operations in a manner
that maximizes profit while providing
outstanding service to customers
Expansion Plans

2009
• Rhode Island and Virginia

2010
• New Hampshire and New Jersey

2011
• West Virginia and Ohio

2012
• New York and Connecticut
Competitive Analysis


Competitors
Strengths
• Outstanding reputation for quality
serivce
• Nationally recognized chefs

Weaknesses
• Inexperience in marketing in new
locations
Related Documents

Marketing plan
• Janet Liu/555-9012

Budget
• Lucinda dePaolo/555-9019
The End