Buzz Marketing - Explained, Exploited,
Exposed
A Presentation By Barry “Old Bull” Dunlop
Barry Dunlop & Dean Hunt
Who Are We?
Opposites Attract
Batman & Robin
Laurel & Hardy
Chalk & Cheese
Old Bull & Young
Bull
Barry Dunlop & Dean Hunt
You Decide
Buzz Marketing Agency
Buzz Marketing Agency
Full Service Consultancy For Businesses And
Individuals Who Want To Stand Out In a
Crowded Marketplace
www.BuzzProfits.com
PR on Steroids - Guerilla Marketing
From BOREDOM to STARDOM
Buzz Marketing and Creative Thinking - Explained,
Exploited, Exposed
The One Day
Workshop
CONDENSED !
Stunts, Exploits and other FUN stuff to Put Your Website on TOP!
From BOREDOM to STARDOM
Stunts, Exploits and other FUN stuff to Put Your Website on TOP!
Today's Talk
Cut Your Marketing Budget and
Reach More People
Our Goal
To Give You Something Useful
That You Can Take Away And
Start Using Today
To Do This
We Will Show You How To Use Buzz
Marketing & Creative Thinking
To Be
REMARKABLE and ENTERTAINING
In An Information Overload Society
Barry – You are Going To Fast
Barry – You are Going To Fast
BUT
I Do Not Have A Product…
I Do Not Know What To Write
About…
Knowledge
Everyone In This Room
Is More Knowledgeable
About Something Than I
Am!
OK
Even When You Do
Something Wrong You
Have Become An Expert
On How NOT To Do
Something
We Are All Experts
Everyone Here is An Expert At Something
Hobbies
Passions
Interests
Career
Knowledge = Value
What Do You Know
More About Than I
Do?
What is Buzz Marketing?
“Buzz Marketing is the art of creating a
large buzz and sense of excitement. It
often leads to the viral effect, and is the
most effective way of standing out from
the crowd and positioning yourself in a
crowded market”
Common Problems
Common Obstacles To Online Success
• Don’t Know What To Write About
• Writer’s Block!
• Spend Hours Writing Content
• No One Reads Their Content
• No System For Idea Creation
• Don’t Know How To Present It (Format It)
• Don’t Know How To Publicize Their Content
Being Creative With Buzz
“Buzz marketing allows us to promote our
idea to the world in the most attention
grabbing and effective way. If the idea and
the action are done well, even just once, it
can lead to a multi-million dollar
business”
The Benefits
The Benefits of Buzz Marketing &
Creative Thinking
• You Get Noticed
• People Remark About You
• You Get Lots Of FREE Traffic To Your Website
• Build AUTHORITY for YOU and your BRAND
• SEO
Getting Noticed In 2008
Information Is No Longer Enough
85 Billion Reasons You Need Buzz
Marketing
The Facts:
According to Archive.org there are 85 billion web
pages
Is your web content good enough to be at the top
of that list?
It doesn’t matter what promotional tactics you
use, the simple fact is that out of those 85 billion
pages, only the most interesting, informative and
entertaining pages will succeed.
To Succeed Today You Must
Entertain
To Succeed Today You Must
Inspire
To Succeed Today You Must
Be Remarkable
To Succeed Today You Must
Inform
To Succeed Today You Must
Entertain
Inspire
Be Remarkable
Inform
And Above All
Stand Out from the Crowd
Buzz Secret #1
Stand Out from the Crowd
Think of it in terms of positioning yourself in
the market.
What makes you different from your
competitors?
Is your product or service bigger, faster,
stronger?
Buzz Marketing Techniques That Work!
Stand Out from the Crowd
Your content should be remarkable. (Remark able – something
worth making a remark about)
If people discuss (remark about) your content, you will get
traffic, links, publicity and more ... for free.
If you are struggling to think of ways to be creative with your
content, then get a pen and paper and just start writing as many
wacky ideas as possible. Be creative, controversial, edgy,
weird, and unique - try it all.
Buzz Secret #2
You Do Not Have To Be A Great
WRITER
Buzz Secret #2
NEVER Get Writer's Block Again
Creative content angles to inspire killer content for your web site
Write a step-by-step tutorial e.g. a step-by-step guide to cracking the iPhone
Do a post from a live event, e.g. Unlimited Power Online Seminar Review
Link ideas from different genres in your posts, e.g. celebrities and the
gadgets they own.
Do an interview with a major player from your industry e.g. “Copywriting
Secrets Interview with John Carlton”
Create a comprehensive list e.g. ‘10 Things You Did Not Know About Dubai’
Make a post aimed at beginners e.g. How To Get Started Webinars
But Barry, I Cannot Write
Expand A Technique
Create a comprehensive list Example
‘10 Things You Did Not Know About Dubai’
‘5 Fun Places In Dubai – Only The Locals Know About’
‘5 Places To Avoid In Dubai’
‘Don’t Plan A Trip To Dubai Until You Read This’
Make a post aimed at beginners Example
‘How To Get Started Webinars’
‘Plan Your First Webinar Like A Pro’
‘Beginner's Guide to Webinars’
‘The 5 Point Plan For a Successful Webinar’
Buzz Secret #3
It Is All In The Headline
Buzz Secret #3
The Headline Opens The Door
The Best Copy In The World Is Lost
Without a GREAT, Attention
Grabbing HEADLINE
Buzz Secret #3
HEADLINE EXAMPLES THAT YOU CAN SWIPE
1. ‘[Do something] like [impressive example]’
•
Learn Spanish in a WEEK!
•
Be a Mum like Britney Spears
•
Party Like Dean Hunt!
2. ‘Here is a method that is helping [A] to [B]’
•
Here is a sneaky method that is helping lawyers screw you out of even more
money
•
Here is a trick that is helping children learn a new language in under six
months
•
Here is a secret that is helping fatties lose 20lbs per month
Headlines That Get Noticed!
Headlines You Can Swipe
3. What everybody ought to know about [blank]’
•
What everybody ought to know about killer headlines
•
What everybody ought to know about buying property in Dubai
•
What Windows Users Should Know Before Upgrading To Windows Vista
4. Here’s a quick way to [solve a problem]’
•
Here’s a quick way to get a six-pack
•
Here’s a quick way to save 1000 AED per month
•
Here’s a quick way to save on your Taxes
Headlines That Get Noticed!
Attention Grabbing Headlines!
“Self Improvement Advice from the Devil”
Headlines That Get Noticed!
DIGG Loves Interesting Headlines
Headlines That Get Noticed!
Quickly Went Global
Headlines That Get Noticed!
Germany Liked It!
Headlines That Get Noticed!
Our buzz content to date has been discussed in over 20 different
languages, from Arabic to French
Headlines That Get Noticed!
Are Also Great For SEO
Buzz Secret #4
We LOVE Lists!
The Power of Lists
Buzz Marketing Techniques That Work!
Buzz Marketing Techniques That Work!
People Love Lists
People love lists! There have been many discussions about why listbased content is so powerful but we can save that for another time. All
you need to know is that Internet readers LOVE lists.
You really should be ensuring that you include list-based content on
your website. After all, it is easily digested, and it appeals to people
who have low patience on the Internet (which is pretty much
everyone).
Lists – The Easiest Buzz Technique
Lists of Lists
The Easiest
Buzz Technique
Buzz Marketing Techniques That Work!
Our Most Successful List Example
Buzz Marketing Techniques That Work!
It Started with a DIGG!
Buzz Marketing Techniques That Work!
The List Went GLOBAL
Buzz Marketing Techniques That Work!
The List Went GLOBAL
Buzz Marketing Techniques That Work!
Worldwide Interview Requests
Buzz Marketing Techniques That Work!
Worldwide Interview Requests
Buzz Marketing Techniques That Work!
Worldwide Interview Requests
Buzz Marketing Techniques That Work!
Numerous Top Search Engine Positions
No 4 For Young Entrepreneur
Buzz Marketing Techniques That Work!
Numerous Top Search Engine Positions
No 2 For Young Entrepreneurs
Lists Keep On Working!
Top 20 Young Internet Entrepreneurs
Under 21
Lists Work and Work!
Google Loves NATURAL
Great SEO / Link Building Looks Normal
This Means
• Lots of one-way link backs
• Links with lots of different Anchor Text
• Lots of completely un-related sites on different IP Addresses Linking To You
• Lots of International (Non-English Speaking Sites) Linking To You
• Builds Authority For You and Your Brand
Well Executed Buzz Marketing Delivers
all of this and MORE!
Lists Work and Work!
Action Point
Write a Top 10 Blog Post For Your Niche
More Ideas
10 things you should never buy used
10 things you shouldn't buy new
Buzz Secret #4.5
A Powerful Exploit - The [Your Industry] Rich List
Buzz Marketing Techniques That Work!
The [Your Industry] Rich List
The Dubai Rich List
The RV Owners Rich List
The Internet Marketing Gurus Rich List!
The Dyslexic Entrepreneurs Rich List
The Soccer Players Rich List
The Ex-Cons Rich List
The Richest Underground Marketer's you Have Never Heard of
Rich List = Awesome LINKBAIT
Buzz Secret #5
Combine Two Products Or Two
Cultures and Create
MAGIC
Buzz Secret #5
Opposites Attract
+
Sales + Poker = Sales Poker (Sales Training Business)
Buzz Secret #5
Opposites Attract
Yoga + Rebel
TheYogaRebel.com
Buzz Secret #6
Novelty / Gimmick
Novelty content is something different, strange, weird and
unexpected.
When writing novelty content ask yourself:
• What would be really unexpected?
• Think big!
• Don’t be afraid of experimenting,
• Push the boundaries!
• ExactCenterOfTheInternet.com
• Not Every Post / Article Has To Be Serious
Novelty / Gimmick
How can your product be given a Novelty or Gimmick Spin?
A brilliant example by a Credit Card Compare site – and pretty good for SEO to!
Creative + Buzz = SUCCESS
The Benefits of a Buzz Mindset
• Generate ideas at will
• Find new ways to make money
• Create new business opportunities
• Create new products, services and processes
• Improve old products, service and processes
• Develop solutions to complex business problems
• Revitalize markets
• See problems as opportunities
• Become more productive
What Buzz Marketing Has Done For Us
Priceless Publicity & PR
+
Great SEO
=
Authority Websites
+ Huge levels of free traffic
In Summary
To Survive in the Community Based, Word of Mouth,
Web 2.0 based Internet of 2009, you MUST be
Remarkable!
In Summary
Nobody goes home eagerly anticipating
junk mail in their mailbox
Peoples Attention Span is SHORTER
Almost no one looks forward to a threeminute commercial interruption on TV
In Summary
Buzz Marketing Makes You, Your Business, Your Community
Remarkable!
FREE Buzz Blueprints
FREE Buzz Blueprints
More Buzz Marketing and Creative Thinking
Your Questions:
barry@BuzzProfits.com
dean@BuzzProfits.com
More Buzz Content Blueprints to Put Your Website on TOP!
Some Questions To Ask Yourself
Q: What effect would a successful, global
campaign have on your website?
Q: What impact would it have, if you and your
business was featured in industry sites and
magazines?
Q: Can you imagine how much easier your link
building would be after such an experience?
Some Questions To Ask Yourself
Q: Can you see how almost any other site or
blog in your industry would want to hear your
story and interview you, speak with you, joint
venture with you if you could create this level
of buzz?
Q: How much easier would it be to sell your
services and products if you were perceived by
your customers as THE AUTHORITY in your
industry?
Some Questions To Ask Yourself
What value would it be to you if you
could emulate our buzz success over and
over again in your industry?