Alison Lindsay
Principal Teacher Additional Support Needs
Secondary
CPD in school…

or
So what makes us change?

Psychology at play

Ten Psychological theories to persuade people
Kevin Lee
Ten theories

1.
Amplification
hypothesis
When you express
with certainty a
particular attitude,
that attitude
hardens.
The opposite is true
too
Don’t be a lone voice

Form focus groups

2.
Conversion
Theory
The minority of a
group can have a
huge influence
over those in the
majority
Filter effect from focus groups…
Young people make informed choices about the way
digital technology can and should be used HGIOS 4?

3.
Information
Manipulation
theory
Information is:
• Accurate
• Relevant
• Expressed in an easyto-understand way
• Relevant to audience
Ask…then respond

“You said ..We did”
Visual displays of dyslexics
Bulletin sound bites
Short CPD sessions at lunchtime and
after school
Classroom overlay sets
PSE resources

Priming
You can be
influenced by
stimuli that affects
your choices
VISUAL….but keep it simple
1. One fact about dyslexia each day
2. Same border colour
3. School bulletin key fact

5.
Reciprocity
Norm
This involves our
obligation to return
favours done by
others

6.
Scarcity
Principle
 You want what is in
short supply.
You don’t want to miss
out.
“Limited spaces on….”
• I pad training group – led by S5 pupil
• Educational Psychologist discussion group
• P7 dyslexia information group


7.
Sleeper
Effect
Messages that start
with low persuasion
gain persuasion as
our minds
dissociate the source
from the material

Bring dyslexia
support into every
area of school!
Drip drip…..

8.
Social
Influence
We are persuaded
by testimonials and
recommendations
Pupil led assemblies
Dyslexia varies from mild
to severe
Dyslexia affects nearly
10% of the population.
Children don't outgrow
dyslexia.
Teachers need help too!
Teachers notice and give help
Coloured overlays
Highlighting sections of work with
different colours
Using bigger print
Using BOLD to make words stand
out
Support staff
Give small chunks of information at
a time

9.
Yale Attitude
Change
Approach
 …based on many years
of research at Yale Uni
found….
 Being a credible
attractive speaker
 When to offer
training/exposure to
info
You may be able to do the same
presentation but the “expert” will
have a more powerful influence!

10.
Ultimate
Terms
Certain words
carry more power
than others
5 most persuasive
words in English
language
You
Because
Free
Instantly
New
Evaluate!
There is a strong ethos across the school to
minimise the impact of potential barriers to learning.
Staff reflect on their own practice and work
collaboratively with others, including stakeholders, to
build their capacity to meet the needs of all learners.
The school reviews the progress of all children
effectively, including those with additional support
needs. They can provide reliable and valid evidence
to support this process.
HGIOS 4?